It is safe to say that the world has changed. Outside of that being the most obvious statement that you've read on the show notes, the important questions are...how do we maintain it and why is it important.

Any long time listener to the podcast knows this is a huge topic with us, but that doesn't mean we won't visit this often particularly when we can have Brad Federman on to discuss this!

Brad is the founder/CEO of PerformancePoint LLC here in Memphis and one of our highest rated faculty members at the graduate school. A member of the Forbes Coaches Council, he is one of the leading voices in corporate culture and its impact on performance.

He also has new book out that entitled Cultivating Culture that you can find at https://www.amazon.com/dp/1637740638?psc=1&smid=ATVPDKIKX0DER&ref_=chk_typ_imgToDp

I'm going to embed a preview of the book on the Barret site so be sure to check that out.

Also, be sure to check out PerformancePoint at https://performancepointllc.com/

and finally, many thanks to ICBA Securities for their sponsorship of the podcast which allows us to have this type of content that we feel is VERY necessary for the community banking industry. Find out more about them at https://www.icba.org/icba-securities