Join hosts Jarrett and Chadeo as they dive deep into the world of brand strategy, cultural influence, and consumer behavior with Dr. Marcus Collins. Dr. Collins is a renowned marketer, cultural translator, and professor at the Ross School of Business, University of Michigan. With a distinguished career that includes roles at Wieden+Kennedy and Apple, Marcus has shaped how brands connect with diverse audiences through culturally contagious ideas.

In this episode of "More Than A Title," Dr. Collins shares insights from his award-winning career and best-selling book, "For The Culture," which explores the profound impact of culture on consumer choices and societal behaviors. From his experiences working with global brands to his research on cultural contagion and meaning-making, Marcus unpacks actionable strategies that anyonefrom marketers to activistscan use to leverage culture effectively.

Don't miss this engaging discussion on the power of cultural proximity and its role in shaping the future of business and marketing. Whether you're a seasoned professional or an aspiring entrepreneur, Dr. Marcus Collins offers invaluable wisdom that will inspire you to rethink how you approach branding and connecting with audiences.

Subscribe now to "More Than A Title" and join us as we uncover the deeper layers behind marketing, culture, and the stories that drive our decisions.