In this episode, Tom Caravela, Sonika Garcia, and Suzi Fraze explore the intersection of medical anthropology and medical affairs. They discuss cultural competence versus cultural fluency, highlighting the impact of cultural contexts on scientific outcomes and communication. Through case studies, they examine cultural influences on medical decision-making and the risks of ignoring these aspects. The episode underscores the role of Medical Science Liaisons (MSLs) in recognizing cultural nuances and the need for emotional intelligence and cultural training. They also discuss frameworks for behavioral change and the importance of diverse patient perspectives.

(0:00) Introduction and guest introductions: Sunika Garcia and Susie Fraes

(1:45) Sponsor: Fierce Pharma Week

(2:35) Understanding medical anthropology in medical affairs

(4:15) Cultural competence vs. cultural fluency

(5:25) The role of cultural context in scientific outcomes

(6:45) Effects of cultural beliefs in scientific communication

(8:35) Case studies: Cultural context in medical decision-making

(12:48) Consequences of neglecting culture in medical affairs

(14:49) Enhancing engagement using medical anthropology

(18:59) Inclusion of diverse patient perspectives

(21:09) Cultural competency gaps in the industry

(25:10) Behavioral change frameworks for cultural competencies

(27:02) MSLs' role in recognizing cultural nuances

(29:21) Emotional intelligence and cultural training for MSLs

(32:10) Sharing cultural insights within organizations

(35:00) Significance of medical anthropology for medical affairs

(36:44) Sponsor: Job Search Mastery book by Tom Caravela

(37:17) Closing remarks and appreciation