Ad Age Marketer's Brief

Curly fry attitude


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Jack in the Box is working on everything from esports and movie partnerships to a possible new tagline as it tries to stand out as “the curly fry in a world of regular fries,” says Adrienne Ingoldt, senior VP, chief brand and experience officer. She discusses the brand’s recent efforts and plans for 2020 on Marketer’s Brief.

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Ad Age Marketer's BriefBy E.J. Schultz & Adrianne Pasquarelli

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