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Thinking about building custom software for your company? Or, building software to sell to your competitors? STOP. In this video, I’m breaking down exactly why creating your own software is one of the worst decisions you can make for your business.
I’ll share real-world examples of the hidden challenges, skyrocketing costs, and endless headaches that come with building and managing custom software. From unexpected development expenses to ongoing maintenance nightmares, I’ll explain why this path could sink your business faster than you think.
Whether you’re considering custom software or already in too deep, this video is your wake-up call.
🍿 WATCH NEXT:
Steps from $0 To $1 Million. FAST - https://youtu.be/6HCalPqRx3g
🌍 My website - https://www.5ForFifty.com
WHO AM I?
Hey 👋, I’m Jonathan Pototschnik; many friends call me JP. I’ve been an entrepreneur my whole life, with a brief detour working for a software company from age 20 to 24. I’ve had some incredible wins, like building multiple companies to 8-figure annual revenues and enjoying a significant exit from my software company. But I’ve also faced my share of struggles, such as losing three years and $100k on my first ‘real’ company and walking away from another after investing several years and giving back my equity.
I’ve learned a lot from both my successes and failures. In my videos, I share evidence-based strategies that worked for me; I hope they’ll provide you with a massive shortcut to reach your goals.
By Jonathan Pototschnik5
77 ratings
Thinking about building custom software for your company? Or, building software to sell to your competitors? STOP. In this video, I’m breaking down exactly why creating your own software is one of the worst decisions you can make for your business.
I’ll share real-world examples of the hidden challenges, skyrocketing costs, and endless headaches that come with building and managing custom software. From unexpected development expenses to ongoing maintenance nightmares, I’ll explain why this path could sink your business faster than you think.
Whether you’re considering custom software or already in too deep, this video is your wake-up call.
🍿 WATCH NEXT:
Steps from $0 To $1 Million. FAST - https://youtu.be/6HCalPqRx3g
🌍 My website - https://www.5ForFifty.com
WHO AM I?
Hey 👋, I’m Jonathan Pototschnik; many friends call me JP. I’ve been an entrepreneur my whole life, with a brief detour working for a software company from age 20 to 24. I’ve had some incredible wins, like building multiple companies to 8-figure annual revenues and enjoying a significant exit from my software company. But I’ve also faced my share of struggles, such as losing three years and $100k on my first ‘real’ company and walking away from another after investing several years and giving back my equity.
I’ve learned a lot from both my successes and failures. In my videos, I share evidence-based strategies that worked for me; I hope they’ll provide you with a massive shortcut to reach your goals.

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