Customer Conversations

By Sean Boyce and Stuart Balcombe

Sean Boyce and Stuart Balcombe interview the world's leading marketing, growth and product experts to learn more about how they make products customers love.... more

· Technology

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FAQs about Customer Conversations:

How many episodes does Customer Conversations have?

The podcast currently has 28 episodes available.

Customer Conversations episodes:

July 02, 2020Data driven decision making with Uber Eat’s Chip Koziara
Chip is the Manager of Strategy and Planning at Uber Eats. He has tremendous experience in pricing and partnership strategy. Here are just a few of the topics we discussed in this episode:
Being data driven with your team

When do you know when you have enough data and are ready to make a decision

Using search data to augment your inventory of customer selection

How to make the business case once you have the data

How to get started with data driven decision making
Resources
Chip’s website

Subscribe to Chip's Newsletter
Getting in touch with Chip
Connect with Chip on LinkedIn
...more
28min
June 26, 2020Customer led growth with Elevate’s Claire Suellentrop
Claire is the Co-Founder of Elevate & Forget the Funnel. She has tremendous experience in SaaS marketing and growth. Here are just a few of the topics we discussed in this episode:
What customer-led growth means and how to nail it

The difference between customer-led and product-led

The importance of creating the experience the customer needs

How to get started leveraging customer insights

How to think about the volume of customer insights you need

Getting started with better understanding your customers
Connecting with Claire
Elevate

Forget The Funnel

Follow Claire on Twitter
...more
32min
June 25, 2020Why you need qualitative data to improve your product with Delighted’s Caleb Elston and Charles Studt
Caleb Elston is the Co-Founder and CEO of Delighted. Charles Studt is Head of Marketing at Delighted. Together they make a rockstar team of experts passionate about making your product better through customer feedback. Here are just a few of the topics we’ll discuss in this episode:
The awesome story of how Delighted started

Why you should dog food your own product (dogfooding)

How to build a B2B product with a B2C mindset (and the pros & cons of this strategy)

Why you need more than NPS data

The importance of qualitative data to drive your product forward

How to increase the mindshare of your team by getting to the customer

Why Delighted funnels customer data back into their Slack account
Resources
Back to business from Delighted (Free resources, thanks Delighted!)
Reaching out to the Delighted team
Email the team at [email protected]
Bonus Tip - “A ton of value lies with your customer success team” - Caleb Elston
...more
46min
June 25, 2020The power of customer research with the author of The Mom Test Rob FItzpatrick
Rob Fitzpatrick is a serial entrepreneur and author of the classic customer research book, The Mom Test. Rob talks to us about the importance of customer research as it applies to your business through the various stages of growth. Here are just a few of the topics we’ll discuss in this episode:
The incredibly cool story of how The Mom Test came to be

Conducting customer research through different stages of growth

Overcoming objections to customer research

How to make customer research a routine

Why sales is all about having learning goals

The importance of forming organizational habits
Resources
The Four Steps to the Epiphany by Steve Blank

Never Split the Difference by Chris Voss

This is Marketing by Seth Godin

The Mom Test by Rob Fitzpatrick
Reaching out to Rob
Follow Rob on Twitter

Connect with Rob on LinkedIn

Send Rob and email at [email protected]
...more
42min
June 19, 2020Rapidly iterating to engaging content with VideGro’s Jenko Kent
Jenko Kent is the founder and creative director at VideGro and has spent almost a decade directing and creating engaging video content that drives serious ROI for DTC brands. In this episode, Jenko shares:
Why rapid iteration beats perfect planning for creating content.

The process VideGrow uses go drive outsized returns for brands.

The types of video content best suited for each stage of your customers journey.
Resources
VideGro Website
Reaching out to Jenko
Email Jenko at [email protected]

On Twitter @JenkoKent
...more
30min
June 11, 2020Building the marketing machine with Act-On’s David Greenberg
David Greenberg is the SVP of Marketing at Act-On Software. David shares more about his background and how he wound up helping companies like Act-On grow successfully through marketing. Here are some of the highlights of what you can expect in this episode:
What marketing can do to optimize your sales funnel

Why you need qualitative data from your customer to make improvements in sales, marketing and product

How to manage a co-hort of users to get regular feedback about your product

What you need to do to build a marketing machine that works for your company

How customers want to make purchasing decisions today
Resources
Act-On Content Library

Act-On Blog
Reaching out to David
Connect with David on LinkedIn
...more
34min
May 29, 2020Using customer insights to level up your content strategy with Adrienne Barnes
In this episode we’re joined by Adrienne Barnes. Adrienne is a B2B SaaS Content Marketer and strategist who’s advised and written for top B2B SaaS companies including Stripe, Drift, and Demio. She is also the founder of Best Buyer Personas. We discussed:
Why it’s important to know the relationship your customers have with your company?

How to apply what you know about customers to your content?

How to get started with customer research?
Resources
How SaaS Marketers Can Get Buy-In on Qualitative Research Projects
Connecting with Adrienne
Reach out on Twitter‍

Adrienne’s personal website
...more
33min
May 29, 2020 Why sales is all about creating customer value with Louis Nicholls
In this episode we’re joined by Louis Nicholls. Louis is the founder of Sales for Founders, SparkLoop and several successfully exited companies. He’s also the author of the Social Proof Handbook. We discussed:
- The importance of understanding your customers goals
- Creating shared success plans for customers
- Why sales calls are the fastest way to learn about your early customers
Resources
- Sales for Founders
- Sales Survival Guide
Reaching out to Louis
‍- Follow Louis on Twitter
- Check out SparkLoop
- Email [email protected]

...more
32min
May 22, 2020The power of personalization with Scout’s Jordan Crawford
Show Highlights
Personalization is all about who you are targeting

Everything starts with identifying and solving the customer pain points

“Once you can target, the world changes for you”

Nailing down an effective process to enable you to move into new segments

Learn more about the future of personalization
Resources
Send with Scout Blog
Reaching out to Jordan
Sendwithscout.com

Connect with Jordan on LinkedIn

Email Jordan at [email protected]
...more
33min
May 22, 2020Building better products with intentional experiments with FYI’s Hiten Shah
Hiten is a prolific SaaS founder of companies including Kissmetrics and Crazy Egg and is now working on FYI. He also runs Product Habits to help other founders develop the habits they need for success. In this episode, Hiten shares:
His framework for identifying product ideas worth pursuing,

How to identify what your customer really want.

What Hiten has learned from David Cancel about different go to market strategies.

Why continuous testing drives increased product value.
Resources
Product Habits

Building an MVP for FYI in 5 days
Reaching out to Hiten
Reach out on Twitter or sign up for FYI
...more
35min

FAQs about Customer Conversations:

How many episodes does Customer Conversations have?

The podcast currently has 28 episodes available.