Customer Conversations

Customer Conversations

By Sean Boyce and Stuart BalcombeTechnology
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Customer Conversations episodes

  • Value delivery systems with UserOnboard’s Samuel Hulick

    Samuel Hulick is best known for running useronboard.com, producing pithy teardowns, and writing “The Elements of User Onboarding.

    We talked to user onboarding and UX expert Samuel Hulick about:

    • The importance of understanding customers desired outcomes beyond your product.
    • What it means to think of products as value delivery systems.
    • How to get started improving your customers path to success with your product

    • Resources

      • Bulletproof User Onboarding
      • Badass: Making Users Awesome by Kathy Sierra

      • Connecting with Samuel

        • Follow Samuel on Twitter
        • Learn more about UserOnBoard
        • 49 min
        • Why marketing is all about relationships with DemandMaven’s Asia Matos

          Asia Matos is the Founder of DemandMaven.  In this episode, Asia lays out the truth in marketing for early-stage SaaS companies and startups to put your product on a rocketship.  Learn more about the importance of customer research, extracting valuable insights from your data, finding problem patterns for your niche and more.

          Connecting with Asia

          • Follow Asia on Twitter
          • Learn more about DemandMaven
          • Subscribe to Asia's podcast In Demand
          • 34 min
          • Building internal tools with Chief’s Corey Zettler

            Corey Zettler is the Director of Product Management at Chief.  In this episode, Corey shares with us the difference of approach to building internal versus external tools.  Learn more from Corey about measuring the performance of an experiential product, the importance of collecting qualitative data, sharing customer insights regularly with your entire team and more.

            Resources

            • The Design of Everyday Things
            • ‘Give Away Your Legos’ and Other Commandments for Scaling Startups
            • Connecting with Corey

              • Email Corey at [email protected]
              • Connect with Corey on LinkedIn
              • Learn more about Chief
              • 27 min
              • Preparing for the Enterprise with Troops Jonathan Bartlett

                Jonathan Bartlett is the Chief Product Officer at Troops.  Jonathan shares what you need to do now to prepare to sell your SaaS product to the enterprise.  Other topics we discuss in this episode include managing your product like a business, comparing and contrasting a bottom up versus a top down approach to building your product, how product management has evolved and much more.

                Resources

                • Anything written by Michael Porter
                  • Examples of Michael Porter’s Work
                  • Books
                    • 15 Must Read Books for Product Leaders by Jason Lynn
                    • Competition Demystified
                    • The Strategy and Tactics of Pricing
                    • Contacting Jonathan

                      • Connect with Jonathan on LinkedIn
                      • 39 min
                      • Product Ideation with Trainual’s Chris Ronzio

                        Chris Ronzio is Founder and CEO of Trainual. In this episode, Chris shares with us the creative methods the Trainual team uses to continuously improve their product.  Learn from their product ideation process, a host of valuable product tools and more.

                        Resources

                        • Tools - Canny, Delighted, Intercom
                        • Podcasts - SaaStr
                        • Books - Impossible to Inevitable
                        • Getting in contact with Chris

                          • Connect with Chris on LinkedIn
                          • Subscribe to Chris’s YouTube channel
                          • Follow Chris on Instagram
                          • 22 min
                          • Customers before metrics with Churnbuster’s Kristen LaFrance

                            We talked to Churnbuster’s Head of Growth Community about  and host of the Playing for Keeps podcast Kristen LaFrance about:

                            • What SaaS companies from the world of DTC Ecommerce.
                            • What retention based acquisition means and the impact making customers successful has on the business bottom line.
                            • How deeply understanding customers leads enables companies to build more meaningful relationships with them.
                            • Resources

                              • The Playing for Keeps Podcast
                              • Churnbuster
                              • How to conduct an internal customer retention audit
                              • Connect with Kristen on Twitter

                                41 min
                              • Staying close to the customer at scale with Drift’s Maggie Crowley

                                We talked to Drift’s Director of Product Management and host of the Build podcast Maggie Crowley about:

                                1) Why "Shipped is not done" and how that influences goals and measurement at Drift.

                                2) "Staying close to the customer" and the processes Maggie and the Drift team put in place to ensure that happens as you scale.

                                Resources

                                The Build podcast

                                Connect with Maggie on Twitter

                                25 min
                              • Welcome to Customer Conversations

                                Welcome to the Customer Conversations podcast brought to you by the team at LearnWhy. My name is Sean Boyce and I’m a B2B SaaS product strategist that loves learning about how to solve customer problems through software.  And I’m Stuart Balcombe a product and growth nerd focused on helping companies discover the customer insights that drive their growth.

                                On this podcast, you’ll hear from SaaS founders and software industry pros working in product, marketing, and customer success roles across different stages of company growth. We’ll explore how they capture, analyze, and leverage customer insights to grow their business.

                                If you or someone you know has experience managing SaaS products, please have them reach out to me at [email protected] about becoming a guest on our show.

                                LearnWhy helps companies like yours gain insights about customers in minutes not months.   To learn more visit us on the web at learnwhy.co.

                                1 min

                              About Customer Conversations

                              From the publisher's feed

                              Sean Boyce and Stuart Balcombe interview the world's leading marketing, growth and product experts to learn more about how they make products customers love.