Customer Equity Accelerator

Have you channeled the customer’s state of mind in your testing experiments? If you have ever grouped all your mobile visitors or your product page viewers or your site exit-ers together for an experiment then you may have missed the customer’s state of mind completely. Host Allison Hartsoe interviews experimentation expert Brooks Bell, CEO of Brooks Bell who shares the five pains and gains of the customer’s state of mind.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

Have you channeled the customer’s state of mind in your testing experiments? If you have ever grouped all your mobile visitors or your product page viewers or your site exit-ers together for an experiment then you may have missed the customer’s state of mind completely. Host Allison Hartsoe interviews experimentation expert Brooks Bell, CEO of Brooks Bell who shares the five pains and gains of the customer’s state of mind.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What are Chief Analytics Officers (CAOs) thinking today? In this episode host Allison Hartsoe summarizes a meeting of CAOs in Miami. She includes poll results from audience questions to provide a sense of who is in the room, and then seven things CAOs wish their analysts knew. Finally, she wraps up with three insightful nuggets that address the questions everyone was asking. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

What are Chief Analytics Officers (CAOs) thinking today? In this episode host Allison Hartsoe summarizes a meeting of CAOs in Miami. She includes poll results from audience questions to provide a sense of who is in the room, and then seven things CAOs wish their analysts knew. Finally, she wraps up with three insightful nuggets that address the questions everyone was asking. Learn more about your ad choices. Visit megaphone.fm/adchoices

Are product-centric organizations tone-deaf to customer needs & desires? How can you balance the two? June Dershewitz, Director of Analytics at Twitch, explains how these mindsets are not mutually exclusive. She offers 3 steps to take: setting clear, quantifiable goals, ensuring a balance between product- & customer-centric approaches to align everything with the company’s core values, & using data at each step in the innovation cycle to ensure product optimization. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

Are product-centric organizations tone-deaf to customer needs & desires? How can you balance the two? June Dershewitz, Director of Analytics at Twitch, explains how these mindsets are not mutually exclusive. She offers 3 steps to take: setting clear, quantifiable goals, ensuring a balance between product- & customer-centric approaches to align everything with the company’s core values, & using data at each step in the innovation cycle to ensure product optimization. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do marketing leaders unlock value? Laura Beaudin of Bain & Co. knows the statistically significant things that leaders do differently. Marketing leaders reorient their entire mindset to truly put the customer first. They break down silos. And CMOs no longer focus on funnel filling but instead curating lifetime customer conversations. Laura outlines three steps anyone can follow to transform their marketing and strike a balance between the math and the magic of marketing.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

How do marketing leaders unlock value? Laura Beaudin of Bain & Co. knows the statistically significant things that leaders do differently. Marketing leaders reorient their entire mindset to truly put the customer first. They break down silos. And CMOs no longer focus on funnel filling but instead curating lifetime customer conversations. Laura outlines three steps anyone can follow to transform their marketing and strike a balance between the math and the magic of marketing.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Digital transformation begins with enhancing the customer experience. Peggy Winton knows this from personal experience at AIIM International, where she is currently President and CMO. She defines digital transformation in information terms and offers four key components of instituting organizational change around CLV. Winton believes that DX gains a powerful start in the marketing department. It’s all about relationship building and and the intelligence of the customers that provides the true value.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

Digital transformation begins with enhancing the customer experience. Peggy Winton knows this from personal experience at AIIM International, where she is currently President and CMO. She defines digital transformation in information terms and offers four key components of instituting organizational change around CLV. Winton believes that DX gains a powerful start in the marketing department. It’s all about relationship building and and the intelligence of the customers that provides the true value.  Learn more about your ad choices. Visit megaphone.fm/adchoices