Customer Equity Accelerator

There is no such thing as an average customer. While it’s easy to say the customer is the most important asset, few have spent time quantifying what that truly means.  Anthony Choe is one of those few. As Founder at private equity firm Provenance Digital, he uses Customer Lifetime Value as the primary lens for evaluating businesses. He explains how predictive CLV provides precision and allows both the investor and company to have a singular focus on the customer among all the data noise.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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There is no such thing as an average customer. While it’s easy to say the customer is the most important asset, few have spent time quantifying what that truly means.  Anthony Choe is one of those few. As Founder at private equity firm Provenance Digital, he uses Customer Lifetime Value as the primary lens for evaluating businesses. He explains how predictive CLV provides precision and allows both the investor and company to have a singular focus on the customer among all the data noise.  Learn more about your ad choices. Visit megaphone.fm/adchoices

What are you doing to make your top customers feel special? Neil Hoyne, Head of Customer Analytics at Google, explains the tangible value organizations can achieve with CLV, its impact, and concrete steps you can take. Neil shares how CLV delivers a clear signal of customer behavior and helps companies deliver experiences that drive business impact. He stresses the importance organizationally aligning the entire company.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

What are you doing to make your top customers feel special? Neil Hoyne, Head of Customer Analytics at Google, explains the tangible value organizations can achieve with CLV, its impact, and concrete steps you can take. Neil shares how CLV delivers a clear signal of customer behavior and helps companies deliver experiences that drive business impact. He stresses the importance organizationally aligning the entire company.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Martech disruption is all around us. Old tools and methods no longer work. Joe Stanhope, VP and Principal Analyst at Forrester Research, talks about the future of marketing technology in the Age of the Customer. Topics include the shift in thinking of martech as single applications, how to move from purchasing products piecemeal to a cohesive plan, how to rethink customer engagement, creating a road map, optimizing  your martech stack, and the impact you can achieve. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

Martech disruption is all around us. Old tools and methods no longer work. Joe Stanhope, VP and Principal Analyst at Forrester Research, talks about the future of marketing technology in the Age of the Customer. Topics include the shift in thinking of martech as single applications, how to move from purchasing products piecemeal to a cohesive plan, how to rethink customer engagement, creating a road map, optimizing  your martech stack, and the impact you can achieve. Learn more about your ad choices. Visit megaphone.fm/adchoices

Adopting CLV can drive true transformation within a company. Zach Anderson, CAO at Electronic Arts, talks about how CLV shifted their data analytics and, by extension, the culture of the company. By aligning their CLV models to the right questions and desired outcomes, EA reduced marketing spend from 22% of revenue to less than 12% and enabled EA to develop its most successful game to date: Battlefield 1. In this episode, Anderson shares his four key points for actualizing your own transformation.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

Adopting CLV can drive true transformation within a company. Zach Anderson, CAO at Electronic Arts, talks about how CLV shifted their data analytics and, by extension, the culture of the company. By aligning their CLV models to the right questions and desired outcomes, EA reduced marketing spend from 22% of revenue to less than 12% and enabled EA to develop its most successful game to date: Battlefield 1. In this episode, Anderson shares his four key points for actualizing your own transformation. Learn more about your ad choices. Visit megaphone.fm/adchoices

Not every dollar is created equally. Dan McCarthy, Assistant Professor of Marketing at Emory Univ., talks about Customer Based Corporate Valuation (CBCV), which is at the heart of CLV Marketing. He shares how CBCV synthesizes marketing and finance, allowing marketers to speak the CFO’s language about the potential value being driven for the company. Customers are the metric of measurement for future revenue, allowing for more accurate predictive valuation.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

Not every dollar is created equally. Dan McCarthy, Assistant Professor of Marketing at Emory Univ., talks about Customer Based Corporate Valuation (CBCV), which is at the heart of CLV Marketing. He shares how CBCV synthesizes marketing and finance, allowing marketers to speak the CFO’s language about the potential value being driven for the company. Customers are the metric of measurement for future revenue, allowing for more accurate predictive valuation. Learn more about your ad choices. Visit megaphone.fm/adchoices