Customer Equity Accelerator

How do companies ultimately benefit when they achieve customer centric maturity? Pete Fader, Professor of Marketing at the Wharton School, talks about the differences between product-centric thinking and customer-centric thinking. Learn about Pete’s four steps to CLV marketing: identify the value the customer, find ways to enhance their value, execute in a way where people want to share that value, and grow the value per acquisition. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How do companies ultimately benefit when they achieve customer centric maturity? Pete Fader, Professor of Marketing at the Wharton School, talks about the differences between product-centric thinking and customer-centric thinking. Learn about Pete’s four steps to CLV marketing: identify the value the customer, find ways to enhance their value, execute in a way where people want to share that value, and grow the value per acquisition.Learn more about your ad choices. Visit megaphone.fm/adchoices

Host Allison Hartsoe continues her interview with data analytics legend Bob Page, who offers key tactics for setting up a data framework and how to use it to get results. He talks about the impact you can get from data, and advises companies to focus on generating revenue before cost savings. He shares his strategy for building a data framework, including an inventory of systems, consolidating data points, and pulling in data from external events that impact your business such as weather or exchange rates. Learn more about your ad choices. Visit megaphone.fm/adchoices

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We take for granted that we can track and measure every piece of data. Big data guru Bob Page takes us back to a time before enterprise class web analytics were a thing. Bob shares his experience founding analytics firm Accrue, owning analytics at Yahoo & eBay, and building Hortonworks. Bob talks about working with large data sets, how the Search team at Yahoo developed Hadoop, and how he used data to support decision making at Yahoo and eBay, including an ROI model to calculate data program investments. Learn more about your ad choices. Visit megaphone.fm/adchoices

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The final stages of the customer centricity maturity curve are where hard work starts to bear fruit. Key traits for the final stages: Innovation, Operationalization, and Integration. Every team member has access to information and tools needed to move tactically in alignment on company goals. Customer data has become the company’s competitive advantage, and people are measured by their impact to the organization. Soundtrack: Kevin MacLeod - Tech Live  Learn more about your ad choices. Visit megaphone.fm/adchoices

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What does digital maturity look like? In this episode, host Allison Hartsoe talks about department alignment and analytic leadership: key traits and exit criteria for each stage, plus insight into the Pit of Technology Despair. These are the stages where all of the data preparation and organizational alignment start to pay off: data is interlocked, goals are aligned across all departments, and the entire company has embraced a customer centric attitude. The organization is running at the speed of the customer, and customer equity accelerated bears financial fruit. Who should listen: Chief analytics officers, C-suite, Marketing, Analytics, Digital Transformation, Customer Transformation, Data Insights, Customer Experience, eCommerce, Digital Marketing, and Customer Satisfaction professionals. Key Concepts: CAO leadership, data keys and data interlocking, customer voice, customer lifetime value, descriptive vs. predictive value, running at the speed of the customer, customer centricity, customer equity. Learn more about your ad choices. Visit megaphone.fm/adchoices

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If you want to build customer equity, follow the steps to progress through the digital maturity curve. In this episode, host Allison Hartsoe goes in depth on the key traits of first two stages, plus the Pit of Reporting Despair (the real budget-buster in many organizations). She identifies critical blockers that prevent you from moving on, the exit criteria for each stage, and actions that individuals must take.  Learn more about your ad choices. Visit megaphone.fm/adchoices

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If you want to get in the game of customer equity acceleration, you need the right foundation. Host Allison Hartsoe talks with Loren Hadley, the VP of Customer Journey and Optimization at Ambition Data, to learn how companies can connect the dots to leverage their digital customer data. They talk tools, including for data connection and data visualization, and the pain of setting digital data projects up wrong. And they share the ROI when you finally start to gain customer insights from your data.   Learn more about your ad choices. Visit megaphone.fm/adchoices

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Digital maturity = customer centric maturity. It's all about the customer experience, and you need to know where you are on the maturity curve to build revenue and great customers. Host Allison Hartsoe explains how tracking your position on the customer-centric lifecycle can help you build revenue and customer equity.  Key Concepts: customer equity, CLV / CLTV, customer centricity, customer digital data, customer equity metrics Soundtrack: Kevin MacLeod - Tech Live Learn more about your ad choices. Visit megaphone.fm/adchoices

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Host Allison Hartsoe explains the concept of Customer Centricity and how it relates to Customer Equity. She walks us through the six stages of Digital Maturity, and explains how companies can use their digital data to build revenue and market strength.  Soundtrack: Kevin MacLeod- Tech Live Learn more about your ad choices. Visit megaphone.fm/adchoices

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