Customer Equity Accelerator

If you’ve ever wondered how to build a business like Bezos, so did Bryan Eisenberg. His deep look into the four pillars of Amazon’s success became the book Be Like Amazon: Even A Lemonade Stand Can Do It and the focus on his business, Buyer Legends. In this episode, Bryan talks about an unshakeable focus on long-term customer value and demystifies the principles and practices of the world's most successful brands in delightfully clear terms.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

If you’ve ever wondered how to build a business like Bezos, so did Bryan Eisenberg. His deep look into the four pillars of Amazon’s success became the book Be Like Amazon: Even A Lemonade Stand Can Do It and the focus on his business, Buyer Legends. In this episode, Bryan talks about an unshakeable focus on long-term customer value and demystifies the principles and practices of the world's most successful brands in delightfully clear terms.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Dynamic speakers presenting unique lessons of customer lifetime value. Industry leaders engaging audience members through interactive panels. Those are just a few of the features from the 2018 Customer Centricity Conference, held May 17-18th at Wharton School’s San Francisco campus. Allison Hartsoe summarizes the Customer Centricity Conference events and its key points, including the core concepts of Customer Lifetime Value and how to transition your organization to focusing on building customer equity. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

Dynamic speakers presenting unique lessons of customer lifetime value. Industry leaders engaging audience members through interactive panels. Those are just a few of the features from the 2018 Customer Centricity Conference, held May 17-18th at Wharton School’s San Francisco campus. Allison Hartsoe summarizes the Customer Centricity Conference events and its key points, including the core concepts of Customer Lifetime Value and how to transition your organization to focusing on building customer equity. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does academia have to do with marketing and CLV? Academia is five to 10 years ahead of practical application, says Joe Megibow. Learn about his history with companies including American Eagle and Expedia digging into customer data and developing better attribution models. Hear about the challenge in getting an accurate picture of the customer when the number of touch points is exploding. And learn his model for what companies need to get started with CLV. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

What does academia have to do with marketing and CLV? Academia is five to 10 years ahead of practical application, says Joe Megibow. Learn about his history with companies including American Eagle and Expedia digging into customer data and developing better attribution models. Hear about the challenge in getting an accurate picture of the customer when the number of touch points is exploding. And learn his model for what companies need to get started with CLV. Learn more about your ad choices. Visit megaphone.fm/adchoices

Customers are actively indicating how they wish to engage; you just have to find the signal. Bob McKinney, Head of Marketing at Batteries Plus Bulbs, has mastered finding it. Through a platform of smartly interconnected systems, his team arms the frontlines with the information they need to build strong relationships. From providing ranked CLV in real-time to being able to save bad customer experiences, Bob shares how CLV has provided a singular focus for Batteries Plus Bulbs’ tactics and relationships. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

Customers are actively indicating how they wish to engage; you just have to find the signal. Bob McKinney, Head of Marketing at Batteries Plus Bulbs, has mastered finding it. Through a platform of smartly interconnected systems, his team arms the frontlines with the information they need to build strong relationships. From providing ranked CLV in real-time to being able to save bad customer experiences, Bob shares how CLV has provided a singular focus for Batteries Plus Bulbs’ tactics and relationships. Learn more about your ad choices. Visit megaphone.fm/adchoices

The charm of AI may have been kept alive by Hollywood, but Ash Dhupar knows its real-world application can have huge impact on the bottom line. As Chief Analytics Officer at Publishers Clearing House, he and his team utilize 180 algorithms to predict LTV with a 2-3% accuracy. By adding the laser focus of CLV as an objective, the application of machine learning and AI techniques help to point to the most powerful marketing channels by attribution, better optimizing marketing dollars. Learn more about your ad choices. Visit megaphone.fm/adchoices

Hosted on Acast. See acast.com/privacy for more information.

The charm of AI may have been kept alive by Hollywood, but Ash Dhupar knows its real-world application can have huge impact on the bottom line. As Chief Analytics Officer at Publishers Clearing House, he and his team utilize 180 algorithms to predict LTV with a 2-3% accuracy. By adding the laser focus of CLV as an objective, the application of machine learning and AI techniques help to point to the most powerful marketing channels by attribution, better optimizing marketing dollars. Learn more about your ad choices. Visit megaphone.fm/adchoices