Bootstrapped Web

Customer Overwhelm, Hiring & Firing Teammates


Listen Later

We are both hitting some major growth right now in our businesses, and that means a lot of excitement and a lot of restructuring. We talk about project managing, hiring the right people, and the efforts we are putting into our marketing and lead generation.
Jordan recently went to Europe and met up with his team. He tells us how the trip went and the exciting milestone he saw while working with the Carthook team in Europe.  Jordan has also had some people leave the company. He explains why they had to go and how he plans to bounce back.
Carthook’s marketing has stalled because of a sudden flux of customers, Jordan discusses his concerns and how he plans to fix the problem.
Brian has really sunk into his Facebook ad campaign. He is working to generate leads for Audience Ops and filter people into a funnel that will lead potential clients to a consultation. He explains the 3 step ad campaign and shares how it is working for him.
Brian is also hiring some new people and offers some advice for Jordan regarding his marketing problems.
[tweetthis]We only have a certain number of bullets to fire, in terms of people we can have inside the company. - Jordan[/tweetthis]
Here are our conversation points:
  • Jordan’s trip to Europe.
  • Brian’s Facebook ad campaign.
  • Brian’s current hiring needs.
  • How to create evergreen content for lead generation.
  • Jordan’s concern about customer support quality.
  • The “2 worlds” of Carthook.
  • Why Trello isn’t working for Jordan and his team.
  • How to discern what is urgent in your business.
  • What are the expectations of a Project Manager?
  • The difficulties of firing team members.
  • Brian’s podcast relaunch.
  • The 3 phases of online software.
  • How to build a brand online.
  • [tweetthis]My whole goal right now, is to drive more leads into Audience Ops. - Brian[/tweetthis]

    Resources Mentioned Today:

    Appointment
    Audience Ops
    Calendly
    Carthook
    CasJam
    Expert Secrets by: Russell Brunson
    Facebook
    Help Scout
    Intercom
    Seeking Wisdom
    Trello
    War of Art by: Steven Pressfield
    Weworkremotely.com
    Zendesk
    As always, thanks for tuning in. Head here to leave a  review in iTunes.
    ...more
    View all episodesView all episodes
    Download on the App Store

    Bootstrapped WebBy Bootstrapped Web

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    58 ratings


    More shows like Bootstrapped Web

    View all
    The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

    The Tim Ferriss Show

    16,145 Listeners

    Startups For the Rest of Us by Rob Walling

    Startups For the Rest of Us

    705 Listeners

    Tropical MBA: Entrepreneurship & Founder Lifestyle by Dan Andrews; Ian Schoen

    Tropical MBA: Entrepreneurship & Founder Lifestyle

    469 Listeners

    Changelog Master Feed by Changelog Media

    Changelog Master Feed

    29 Listeners

    Syntax - Tasty Web Development Treats by Wes Bos & Scott Tolinski - Full Stack JavaScript Web Developers

    Syntax - Tasty Web Development Treats

    987 Listeners

    REWORK by 37signals

    REWORK

    216 Listeners

    Remote Ruby by Chris Oliver, Andrew Mason, David Hill

    Remote Ruby

    34 Listeners

    My First Million by Hubspot Media

    My First Million

    2,659 Listeners

    Notes On Work - by Caleb Porzio by Caleb Porzio

    Notes On Work - by Caleb Porzio

    18 Listeners

    The Bootstrapped Founder by Arvid Kahl

    The Bootstrapped Founder

    35 Listeners

    All-In with Chamath, Jason, Sacks & Friedberg by All-In Podcast, LLC

    All-In with Chamath, Jason, Sacks & Friedberg

    10,228 Listeners

    Mostly Technical by Ian Landsman and Aaron Francis

    Mostly Technical

    26 Listeners

    The Panel by Justin Jackson & Brian Casel

    The Panel

    4 Listeners