Never Been Promoted Podcast with Thomas Helfrich

Bee Johnson, also known as "Trainer Bee," joins the podcast to discuss his journey from a surgical assistant to a successful fitness entrepreneur. Bee shares how he transformed his passion for fitness into a thriving business, emphasizing the importance of mindset, resilience, and creating a sustainable fitness routine for lasting health and success.

About Bee Johnson:

Bee Johnson, known as "Trainer Bee," is a fitness trainer based in Sandy Springs, Atlanta, with a unique approach to fitness and personal training. After years in the medical field, he pivoted to helping others achieve their health goals through his fitness programs. Bee also developed "The Playgrd," a fitness app that provides personalized workouts, live classes, and a community for fitness enthusiasts to stay motivated and connected.
In this episode, Thomas and Bee discuss:

• The Journey to Entrepreneurship

Bee explains his career transition from medical assistant to fitness trainer, motivated by his dissatisfaction with his former job. He recounts how he leveraged his passion for fitness to create a business that aligns with his purpose.

• Mindset and Motivation in Fitness

Bee emphasizes the role of mindset in building a sustainable fitness routine. He discusses how setting a consistent schedule and sticking to it can lead to long-term success, even for those who may struggle initially with motivation.

• Creating "The Plygrd" Fitness App

During the pandemic, Bee saw an opportunity to bring his training online and launched "The Plygrd," a white-label app that he is currently redesigning to include features like live classes, meal tracking, and community support for users to stay connected and motivated.

Key Takeaways:

• • Commitment to Consistency
    Bee highlights the importance of committing to a regular fitness schedule. By prioritizing health and making time for workouts, people can see substantial improvements in both mental and physical well-being.
  • Simplicity in Marketing and Retention
    For Bee, email marketing and referrals have proven most effective in reaching new clients. He encourages others to keep marketing strategies simple and to focus on providing value to build lasting client relationships.
  • Building Community and Connection
    With "The Plygrd" app, Bee aims to foster a sense of community where clients and trainers can connect, track progress, and share their fitness journeys. He believes that creating a supportive environment is essential for long-term fitness success.

"I train you so you're able to train yourself." — Bee Johnson

CONNECT WITH BEE JOHNSON:

Website: https://www.theplygrd.com/
LinkedIn:https://www.linkedin.com/in/trainerbeejohnson/
Instagram: 

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.insta

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

Steven Simmons shares his journey as co-founder and COO of NILENT, a platform supporting college athletes by providing financial literacy and mental health resources. With a focus on sustainable education for athletes, Steven’s story highlights the importance of mission-driven entrepreneurship and resilience.

About Steven Simmons:

Steven Simmons is the co-founder and Chief Operating Officer of NILENT, an organization dedicated to educating college athletes about financial wellness and mental health. With a background in finance, Steven combines his industry expertise with a passion for helping young athletes avoid common pitfalls. His mission is to prepare athletes not only for their sports careers but for the decades beyond.

In this episode, Thomas and Steven discuss:

• Building a Mission-Driven Business
  Steven explains the mission behind NILENT: empowering athletes to succeed on and off the field. He shares the inspiration to address issues such as financial instability and mental health, drawing on statistics that show a high percentage of professional athletes struggle financially after retirement.
• Financial and Mental Health Resources for Athletes
  Recognizing the unique challenges college athletes face, NILENT provides a mix of short, impactful video lessons on essential topics like managing credit, understanding taxes, and recognizing signs of mental health struggles. The platform connects athletes with relatable mentors and corporate sponsors, creating a support system that extends beyond the college years.
• Turning Setbacks into Opportunities
  Steven opens up about his own career setbacks, including past business challenges that tested his resilience. He shares how overcoming personal struggles shaped his approach to NILENT and reinforced his commitment to building a business that makes a positive impact.

Key Takeaways:

• The Value of Education Beyond the Game
  NILENT’s focus is not just on helping athletes navigate college but equipping them with skills for life. By providing free educational content, NILENT aims to bridge gaps in knowledge and empower young athletes to make informed decisions about their futures.
• Resilience and Authenticity in Leadership
  Steven emphasizes the importance of authenticity and resilience as an entrepreneur. He discusses how past experiences taught him to take ownership, stay mission-focused, and build a company with genuine intentions.
• Connecting Brands and Audiences with Purpose
  Through NILENT’s partnerships with corporate sponsors, brands can reach the 18-24 demographic meaningfully. NILENT’s approach creates a unique win-win scenario, offering brands direct access to athletes while supporting their growth and education.

"Every saint has a past, every sinner has a future." — Steven Simmons

CONNECT WITH STEVEN SIMMONS:

Website: https://www.nilent.org/
LinkedIn: https://www.linkedin.com/in/steven-simmons-6633a139/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website:

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

Alex Thoric joins the podcast to discuss his journey from college dropout to successful entrepreneur in digital marketing. As the co-founder of Building Income on Demand (BID), Alex helps service-based businesses streamline client acquisition through lead generation and automated systems, empowering them to build consistent revenue.

About Alex Thoric:

Alex Thoric is the co-founder of Building Income on Demand, a platform that provides marketing and lead generation coaching for local service professionals, including gyms, spas, real estate agents, and more. Based in Montreal, Canada, Alex has transformed his interest in sales funnels and digital marketing into a full-fledged business, helping service-based businesses optimize their client acquisition processes.

In this episode, Thomas and Alex discuss:

• Building Income on Demand
  Alex explains the purpose of BID, which combines coaching and mentorship to help local service professionals automate lead generation and client acquisition. His platform focuses on building systems that allow small businesses to attract and convert clients consistently.
• From College to Entrepreneurship
  Alex shares his transition from college to the digital marketing world. Initially frustrated by traditional marketing methods, he found his calling in digital lead generation, eventually leaving school to start his first marketing agency.
• Effective Marketing Strategies for Service Businesses
  Alex discusses his approach to helping local businesses differentiate themselves in competitive markets. Through targeted ads and short-form video content, he builds “know, like, and trust” with potential clients, which is then leveraged to convert leads into loyal customers.

Key Takeaways:

• The Importance of Focus
  Alex emphasizes focusing on one social media platform and building expertise there, rather than spreading resources too thin. For B2B services, he recommends prioritizing LinkedIn as a powerful tool for organic reach and lead generation.
• Low-Budget Advertising Tactics
  For businesses on a budget, Alex suggests starting with $5 a day on Meta platforms (Facebook and Instagram) to reach the target audience. He uses content that provides value rather than hard-sell tactics, creating engagement without high upfront costs.
• Learning from Failure and Resilience
  Drawing from his own experiences of trial and error, Alex encourages entrepreneurs to learn from setbacks and refine their approach. He highlights that successful marketing requires persistence, adaptation, and ongoing learning.

"The key to success isn’t doing everything—it’s focusing on one thing and doing it well." — Alex Thoric

CONNECT WITH ALEX THORIC:

Website: https://www.buildingincomeondemand.com/
LinkedIn: https://www.linkedin.com/in/alex-thoric/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram:

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

Adriana Cowdin joins the show to discuss her work as the founder of Be Bold Executive Coaching, where she helps clients transition careers, build personal brands, and clarify their professional goals. Adriana’s approach blends her extensive corporate experience with a passion for empowering individuals to embrace change and live authentically.

About Adriana Cowdin:

Adriana Cowdin is the CEO of Be Bold Executive Coaching, specializing in career transitions, personal branding, and executive coaching. With over two decades of experience in high-level roles, including CEO and private equity CMO positions, Adriana combines her deep industry knowledge with a personalized coaching approach. Her work centers on helping professionals clarify their goals and create actionable steps toward achieving their aspirations.

In this episode, Thomas and Adriana discuss:

• The Importance of Goal Clarity
  Adriana explains her three-step process in coaching: defining a client’s primary goal, navigating career transitions, and building a personal brand. She emphasizes the importance of clarifying what clients truly want and setting a clear direction to drive their actions forward.
• Personal Branding Beyond Job Titles
  Adriana dives into the significance of a strong personal brand that extends beyond corporate affiliations. She advises clients to build a brand that reflects their unique values and professional aspirations, enabling them to attract the right opportunities and stand out in the marketplace.
• Navigating Financial and Lifestyle Shifts
  Adriana shares strategies for clients who want to transition careers but face financial limitations. She encourages saving up 12 months of income before fully transitioning and leveraging side hustles to learn and grow without the pressure of immediate financial success.

Key Takeaways:

• Investing in Quality Coaching
  Adriana emphasizes that coaching is a valuable investment in personal and professional growth. She highlights the importance of finding a coach whose values align with your own and who offers tailored strategies instead of a one-size-fits-all approach.
• Building an Intentional Personal Brand
  A strong personal brand should be intentional and built around one’s primary goals. Adriana advises professionals to focus on their unique strengths and market themselves authentically, primarily through platforms like LinkedIn.
• Adaptability in Entrepreneurship
  Adriana’s own journey reflects the importance of resilience and adaptability in business. She shares how setting boundaries and clarifying her vision has enabled her to create a fulfilling coaching practice that aligns with her lifestyle.

"A personal brand isn’t something that just happens—it’s an intentional creation that reflects who you are and what you stand for." — Adriana Cowdin

CONNECT WITH ADRIANA COWDIN:

 Website: https://adrianacowdin.com/
LinkedIn: https://www.linkedin.com/in/adrianacowdin/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website:

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

Julian Hayes II shares his journey from medical school to founding Executive Health, a company dedicated to managing health like wealth for busy professionals. With a focus on longevity, high performance, and holistic health, Julian shows how health optimization can transform both personal and business life.

About Julian Hayes II:

Julian Hayes II is the founder of Executive Health, a consulting firm that merges health and business performance. Originally from Tennessee, Julian's journey led him from a year in medical school in New York to building a career focused on helping leaders achieve peak health. He combines a long-term approach to health with insights into how physical wellness impacts professional success.

In this episode, Thomas and Julian discuss:

• Following Your Calling
  Julian talks about the pivotal moment in New York City that led him to leave medical school. Inspired by the idea of creating his own path, he shares the challenges he faced from family and society when pursuing an uncharted career in health coaching and consulting.
• Building Health Like Wealth
  Julian introduces the concept of managing health as an asset, similar to wealth management. He emphasizes planning for a long-term vision, much like investments, and designing a personalized health strategy that allows for longevity and peak performance.
• Staying Focused Amidst Entrepreneurial Distractions
  As someone with many interests, Julian explains his strategy for staying focused on his core business. He shares how he creates a “future learning curriculum” to explore ideas that may benefit his business, while keeping his primary goals in sight.

Key Takeaways:

• Health for the Long Haul
  Julian’s approach is to build a strong health foundation for life, considering where clients want to be physically in 30 years. He works backwards to develop a personalized strategy that supports their professional goals and family life.
• The Importance of Metrics
  Julian warns against focusing on the wrong metrics, whether in health or business. Instead of obsessing over weight or quick wins, he advises focusing on sustainable gains, like increasing lean body mass and setting meaningful performance milestones.
• Integrating Health into Everyday Life
  Julian helps clients integrate healthy habits into their schedules without sacrificing business demands. He believes that health should enhance productivity, family, and community involvement, making it an asset rather than a burden.

"If you’re willing to invest in your future, why not invest in your health with the same intentionality?" — Julian Hayes II

CONNECT WITH JULIAN HAYES II:

Website: https://www.executivehealth.io/
LinkedIn: https://www.linkedin.com/in/julianhayesii/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www.

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

David Beavis joins the podcast to share his unique journey from an early passion for photography to owning high-end art galleries in Park City, Utah, and Naples, Florida. Known for his breathtaking landscape photography, David reveals how he's transformed his love for capturing nature into a successful entrepreneurial venture.

About David Beavis:

David Beavis is an award-winning landscape photographer and the founder of David Beavis Fine Art, a gallery showcasing his work. Originally from Perth, Australia, David has been in the U.S. for nearly a decade, where his galleries have gained popularity among art collectors. His pieces, often large-scale, textured photographs, are celebrated for their immersive quality and emotional impact.

In this episode, Thomas and David discuss:

• Turning a Passion into a Profession
  David shares how he transitioned from working in financial services to pursuing photography full-time, a career he had dreamed of since age 12. He recounts his early experiences, including his first international photo competition win at 12 and the pivotal moments that led him to open his first gallery.
• Building an Art Business in the U.S.
  David explains the challenges and lessons of starting a gallery in a foreign country with no network or prior business in the U.S. He offers insights into the strategic decisions that helped him find his niche in the American art market, including pricing strategies and creating an experience for collectors.
• The Role of Family and Faith in Success
  David highlights the importance of his family's support and his Christian faith, which inspires his photography. He also discusses how his faith shapes the way he connects with people and strives to create art that resonates with the heart and soul.

Key Takeaways:

• Persistence and Risk in Entrepreneurship
  David emphasizes the importance of risk-taking, especially when launching a new venture. He shares how he put everything on the line to open his first gallery, believing in the value of his work and trusting that the American market would appreciate his art.
• Creating an Immersive Art Experience
  David has developed a unique textured printing process that gives his photos a 3D effect, allowing viewers to "feel" the landscapes. This immersive approach has become a signature style in his galleries, setting his work apart from traditional photography.
• Inspiration Through Art
  David’s mission is to create art that touches people's hearts and minds, often resonating with their personal experiences. His most popular piece, "Daddy Daughter Date," serves as his gallery logo and has become beloved by many for its sentimental value.

"I believe that God has given me a gift to see his creation and portray it in such a way that touches people's hearts." — David Beavis

CONNECT WITH DAVID BEAVIS:

Website: https://davidkbeavis.com/
Instagram: @davidbeavisfineart
LinkedIn: https://www.linkedin.com/in/david-beavis-04770412/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko |

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

Kerry Cooke joins the podcast to discuss her journey as an entrepreneur and the invention of Spleash, a spray leash handle designed to simplify dog walking. Through her story of innovation and persistence, Kerry shares how she’s improving pet care with a product that’s as practical as it is inventive.

About Kerry Cooke:

Kerry Cooke is the founder of Tail Chasers and the inventor of Spleash, a unique spray leash handle that combines hydration and convenience for pet owners. With a background in biotech and genetic testing, Kerry turned a simple need—keeping her dog hydrated during walks—into a successful product. Spleash is designed to reduce the hassle of carrying extra items by integrating a spray function and water cup directly into the leash handle.

In this episode, Thomas and Kerry discuss:

• Creating a Product Out of Necessity
  Kerry shares how her daily dog walks inspired her to develop Spleash, a leash handle that simplifies hydration. Faced with the challenge of forgetting water for her dog, she decided to create a tool that would eliminate this issue for pet owners.
• From Concept to Market
  Kerry talks about her journey from idea to product launch, including the trials of manufacturing and the complexities of e-commerce. She highlights lessons learned, such as the importance of choosing the right platform and testing product functionality before investing heavily.
• Empowering Through Purpose
  Kerry explains how Spleash serves as a vehicle for healing, connecting her personal journey with her daughter to her passion for supporting therapy dog programs. She discusses her work with petpartners.org, where part of Spleash's proceeds fund therapy dog certification for those who help individuals in difficult circumstances.

Key Takeaways:

• Innovative Solutions for Pet Care
  Spleash combines three functions—spray, hydration cup, and leash handle—into one, reducing the number of items dog owners need to carry. This integrated design is perfect for busy pet owners who want to keep their pets hydrated and safe during walks.
• Overcoming Entrepreneurial Challenges
  From redesigning her website to securing manufacturing, Kerry shares her experiences with the challenges that every entrepreneur faces. Her story highlights the importance of adaptability, continuous learning, and making informed choices in business.
• Making a Positive Impact Through Business
  Driven by a desire to make a difference, Kerry uses her platform to support therapy dog initiatives. Her passion for dogs and her own experiences have shaped Spleash's mission, which extends beyond profit to creating a meaningful impact in people’s lives.

"I took this bet on myself, and I ignored the naysayers. That’s what I’m going to be most proud of." — Kerry Cooke

CONNECT WITH KERRY COOKE:

Website: https://spleash.com/?srsltid=AfmBOorgAv66DlmhfVLJYQQjk-yY4BweDgdRHmP3SZ_Uc7_qQMRlNve | https://www.foundedbyher.org/business/tail-chasers-llc

LinkedIn: https://www.linkedin.com/in/5kcooke/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook:

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich
 
Donna Tashjian joins the show to share her powerful journey of overcoming adversity and founding Vibrant Living International, where she helps others unlock their potential and live authentic, purposeful lives. With deep insights into self-confidence, spiritual intelligence, and identity, Donna’s approach empowers individuals to find clarity and fulfillment.

About Donna Tashjian:

Donna Tashjian is the founder of Vibrant Living International, a life coaching business dedicated to helping individuals discover their purpose and live with confidence. Donna specializes in helping her clients overcome past traumas and limiting beliefs, teaching them to transform “baggage” into “luggage” they can carry forward. Her programs focus on empowering clients to live authentic, purpose-driven lives.

In this episode, Thomas and Donna discuss:

• Spiritual Intelligence as a Transformative Tool
  Donna explains her method of spiritual intelligence, helping individuals understand how thoughts shape reality. She shares how focusing on positive beliefs and authentic identity can provide clarity and purpose, allowing people to unlock their full potential.
• Overcoming Self-Doubt and Limiting Beliefs
  Drawing from her own experiences as a teenage mom who faced numerous societal challenges, Donna discusses how overcoming self-doubt is essential. She helps her clients double their confidence, peace, and productivity by challenging limiting beliefs and embracing authenticity.
• Transforming Adversity into Empowerment
  Donna shares her signature method for turning "baggage into luggage," helping clients view past experiences as learning tools rather than obstacles. She illustrates how this shift in perspective can lead to life-changing breakthroughs, especially for those carrying the weight of trauma or loss.

Key Takeaways:

• Building Confidence from Within
  Donna emphasizes that self-worth should not be based on performance or external validation. By helping clients tap into their intrinsic value, she enables them to build confidence from a place of authenticity rather than societal expectations.
• Living Without Regret
  Donna encourages individuals to define what success truly means to them by imagining their legacy. She introduces a "no regret" approach to life, guiding clients to make meaningful choices aligned with their true purpose.
• Tools for Emotional Resilience
  Donna shares practical tools for handling setbacks and disappointment, such as reframing negative thoughts and practicing daily affirmations. These tools help clients manage their emotions and move forward with resilience and clarity.

"My past does not define my future unless I let it." — Donna Tashjian

CONNECT WITH DONNA TASHJIAN:

Website: https://www.ivibrantliving.com/
LinkedIn: https://www.linkedin.com/in/donnatashjian/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram:

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

Dr. Ravi Iyer shares his unique perspective as a medical doctor and entrepreneur, diving into the principles of human connection, mindfulness, and team building. In this episode, he explains how a deeper understanding of people can lead to transformative success in both personal and professional life.

About Dr. Ravi Iyer:

Dr. Ravi Iyer is a medical doctor and TEDx speaker with a passion for entrepreneurship and team building. As the founder of a top-performing medical clinic and a thought leader in human performance, he has used his expertise to help individuals and teams transcend their limitations. His approach emphasizes integrity, human connection, and the power of focused awareness in achieving success.

In this episode, Thomas and Dr. Iyer discuss:

• The Power of Focused Human Connection
  Dr. Iyer explains the concept of “three seconds of clarity,” a state of mindfulness that helps people disconnect from their reactive impulses and choose how they respond to life’s challenges. He shares how this technique has transformed his approach to patient care and team building.
• Building High-Performing, Aligned Teams
  Drawing from his experience running a top-performing clinic, Dr. Iyer reveals how he fosters alignment and connection among his staff. He shares practical strategies for creating a work environment where everyone feels valued and motivated to give their best.
• Integrity as the Key to Success
  Dr. Iyer emphasizes the importance of integrity—not just as honesty, but as being whole and complete. He explains how this philosophy helps individuals and teams achieve their full potential, both in business and in life.

Key Takeaways:

• Three Seconds of Clarity
  Dr. Iyer's mindfulness technique—standing in the space between reality and your response—allows for freedom of choice and greater control over life’s challenges. This practice helps individuals make decisions with clarity and purpose, rather than reacting to their immediate circumstances.
• Human-Centered Team Building
  By focusing on the individual needs and desires of team members, Dr. Iyer creates a culture where people are motivated to perform at their best. He discusses how to align personal goals with organizational success for better outcomes.
• Integrity as Wholeness
  Dr. Iyer explains that true integrity goes beyond honesty—it means being whole, complete, and functioning as intended. When a person or team operates with integrity, performance is enhanced, and results are more consistent.

"Integrity is not just about being honest—it's about being whole and functioning as you are meant to. Only then can true success follow." — Dr. Ravi Iyer


 CONNECT WITH DR. RAVI IYER:

Website: https://www.driyer.com/
LinkedIn: https://www.linkedin.com/in/driyermd/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: https://www

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

Reagan Hatch shares her journey into entrepreneurship and her experience co-founding CannaSite, a company specializing in building websites for the cannabis industry. She dives into the challenges of running a business in an evolving market while overcoming societal stigma and personal doubt, showing how she’s helping cannabis businesses thrive online.

About Reagan Hatch:

Reagan Hatch is the co-founder of CannaSite, a digital agency focused on building high-converting websites for cannabis businesses. With a background in business development and sales, Reagan has leveraged her expertise to carve out a niche in the cannabis industry, despite the unique legal challenges and misconceptions surrounding the market.

In this episode, Thomas and Reagan discuss:

• Faith in Entrepreneurship
  Reagan opens up about the difficulties of gaining support for her cannabis-focused business in a conservative community. She shares how she had to overcome doubt from family and friends while staying committed to her vision.
• Building Cannabis Websites that Convert
  Reagan provides insights into the critical elements that make a website successful, especially in a market where advertising is restricted. She discusses the importance of owning your platform, optimizing for user experience, and continuously improving to maintain a competitive edge.
• Navigating Industry Stigma
  Reagan talks about the challenges of working in an industry that is still federally illegal in the U.S. and how this stigma affects her business. She shares how she's learning to block out the noise and focus on building a successful company in a niche she’s passionate about.

Key Takeaways:

• Owning Your Platform is Key
  Reagan emphasizes that businesses in the cannabis industry must own their website since external platforms, like social media, can be unreliable due to shifting policies. A well-built WordPress site, optimized for SEO and user experience, is the foundation of any strong online presence.
• Websites are Not Set-and-Forget
  One of the biggest mistakes businesses make is launching a website and then forgetting about it. Reagan stresses that a website needs continuous attention and updates to stay relevant and convert visitors into clients.
• Overcoming Personal and Professional Challenges
  Reagan shares how her background growing up in a conservative Texas town affected the reception of her business. Despite this, she has continued to push forward, using her voice and her company to promote change and challenge outdated perspectives on cannabis.

"I took this bet on myself, and I ignored the naysayers. That’s what I’m going to be most proud of." — Reagan Hatch


CONNECT WITH REAGAN HATCH:

Website: https://cannasite.com/
LinkedIn: https://www.linkedin.com/in/reagan-mcelroy-hatch/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram:

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System