Never Been Promoted Podcast with Thomas Helfrich

 Ryan Baker shares his entrepreneurial journey, highlighting his challenges, victories, and the lessons he learned in building his consulting business, Kingly Consulting. With a focus on helping digital marketing agencies maximize their PPC services, Ryan reveals how relationships, faith, and persistence have shaped his path to success.


About Ryan Baker:

Ryan Baker is the founder of Kingly Consulting, a firm that helps digital marketing agencies create, optimize, and scale their PPC services. With over eight years of experience, Ryan has worked with a wide range of agencies, helping them generate significant revenue and develop sustainable growth strategies. His approach is a blend of deep expertise in digital marketing and a commitment to serving others through meaningful relationships.

In this episode, Thomas and Ryan discuss:

• Faith and Business
  Ryan shares how his Christian faith has influenced his entrepreneurial journey. He highlights how serving others and focusing on relationships has been essential to his success, leading to six-figure earnings within 30 days multiple times.
• Leveraging Relationships for Business Growth
  Ryan explains how he's been able to consistently generate income by reaching out to his warm network. Rather than relying on cold outreach, he emphasizes the value of nurturing relationships and asking for referrals, which has been key in landing major contracts.
• Struggles with Boundaries and Work-Life Balance
  Ryan opens up about the challenges of maintaining boundaries between work and family. He shares his ongoing efforts to be more intentional about spending quality time with his wife and children while continuing to pursue his business goals.

Key Takeaways:

• Faith-Driven Resilience
  Ryan's Christian faith has helped him maintain focus and resilience in difficult times. He discusses how shifting his mindset from making money to serving others transformed his business and brought unexpected opportunities.
• Relationship Building as a Business Strategy
  One of Ryan’s primary strategies for success has been leveraging relationships within his existing network. By reaching out to former clients and business acquaintances, he was able to secure contracts and build a consistent revenue stream without heavy reliance on marketing and advertising.
• Managing a PPC Service for Maximum Profitability
  Ryan shares his insights on how digital marketing agencies can turn their PPC services into profit centers. He offers practical advice on hiring the right people, setting up effective processes, and integrating PPC as part of a broader business growth strategy.

"The more I tried to control everything and make it about money, the less it worked. But when I focused on serving others, opportunities started showing up on a silver platter." — Ryan Baker

CONNECT WITH RYAN BAKER:

"The more I tried to control everything and make it about money, the less it worked. But when I focused on serving others, opportunities started showing up on a silver platter."  — Ryan  Baker

CONNECT WITH RYAN BAKER:

Website: https://kinglyconsulting.com/
LinkedIn: https://www.linkedin.com/in/ryanhbaker/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter

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Never Been Promoted Podcast with Thomas Helfrich

David Ask, founder of Chorum Global, joins Thomas to share his journey from music to product development, including how he brought the StatGuard Plus to over 3,700 retail stores like Home Depot and Lowe’s. David also dives into his passion for mentorship, the importance of self-awareness, and how leading well as a father, coach, or mentor can change lives. With humor and vulnerability, David talks about the intersection of entrepreneurship, leadership, and faith.

About David Ask

David Ask is the founder of Chorum Global, a product development company that helps entrepreneurs bring their ideas to life. With a background in music, David has transitioned into the business world, successfully creating products like StatGuard Plus, which is now available in major retailers. He is also deeply involved in leadership and personal development, working through mastermind groups and his own mentorship programs to help others reach their potential.

In this episode Thomas and David discuss:

• Bringing Products from Idea to Retail
  David shares the story of how he and his brother-in-law developed StatGuard Plus, a keyless thermostat guard, and how he took the product from an idea to being sold in over 3,700 retail locations, including Home Depot, Lowe’s, and True Value.
• Mentorship and Personal Growth
  David discusses the role of masterminds, like Iron Sharpens Iron (ISI), in his life and how these groups serve as a virtual board of directors, offering both personal and business guidance. He also reflects on the importance of having a “band of brothers” who challenge and support each other.
• Self-Awareness as a Leadership Tool
  David emphasizes the importance of self-awareness for leaders and entrepreneurs. He explains how understanding your values and strengths can help you make better decisions and lead others more effectively. He also shares insights from his upcoming book, Guardians of Grit, which focuses on men leading well in their families and communities.
• The Power of Faith in Business
  Faith plays a central role in David’s life and business. He talks about how having a larger purpose has guided him through challenges and kept him focused on what truly matters, both in his personal life and professional endeavors.
• The Importance of Resilience and Grit
  Drawing on lessons from his own life, David discusses the balance between resilience and grit, explaining how doing hard things over time leads to long-term success. He also shares the importance of humility and vulnerability in fostering personal and business growth.

Key Takeaways:

• Self-Awareness Is Key to Leadership
  Knowing your values, strengths, and what drives you is essential for being an effective leader and entrepreneur. David emphasizes that self-awareness leads to better decision-making and more impactful leadership.
• Resilience and Grit Lead to Long-Term Success
  David believes that true grit means doing hard things over a long period of time because the results are worth it. He encourages entrepreneurs to focus on the long game and embrace challenges as opportunities for growth.
• Faith Provides a Larger Purpose
  Faith and a higher sense of purpose have guided David through his entrepreneurial journey, helping him stay grounded and focused on what truly matters.

“A guardian is someone who is self-aware, who understands their values and strengths, and who leads with purpose.” — David Ask

CONNECT WITH DAVID ASK:

Website: http://chorumglobal.c

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Never Been Promoted Podcast with Thomas Helfrich

Ed Carrion, a successful entrepreneur and business mentor, joins Thomas for an in-depth discussion about his incredible journey from bankruptcy to building multiple thriving businesses. Ed shares how his faith and mindset helped him overcome adversity, how he defines entrepreneurship, and how he balances wealth creation with a life of purpose and mentoring others.

About Ed Carrion

Ed Carrion is a businessman, mentor, and speaker with over 20 years of entrepreneurial experience. Originally from Quito, Ecuador, Ed moved to the United States at 12 and went on to become a U.S. Marine. After transitioning to the civilian world, Ed built successful companies in transportation, real estate development, and business mentoring. His mission now includes helping other entrepreneurs reach their goals while maintaining a balanced life through his mentoring programs.

In this episode Thomas and Ed discuss:

• From Bankruptcy to Rebuilding Success
  Ed opens up about his journey from losing everything to rebuilding his life and businesses. He emphasizes how his faith in God played a pivotal role in helping him find purpose during his most challenging moments.
• The Difference Between a Hustler and an Entrepreneur
  Ed shares his definition of entrepreneurship, distinguishing it from being a hustler. He explains that true entrepreneurship means building systems and businesses that can operate independently, allowing you to focus on scaling and personal growth.
• Creating Multiple Streams of Income
  Ed talks about his three main businesses: a transportation company providing cash flow, a real estate development company focused on wealth creation, and his mentoring program where he helps other entrepreneurs hit their financial goals and sell their businesses.
• The Importance of Delegation
  One of the key lessons Ed shares is learning to delegate tasks and trust others. He explains that many entrepreneurs hold on to too much because they think no one can do the job as well as they can. Learning to delegate, according to Ed, is the key to scaling a business.
• Faith as a Foundation for Success
  Ed discusses how his faith has guided him through his entrepreneurial journey. He believes that having a higher purpose and a connection to a higher power provides the strength needed to overcome obstacles and continue growing as a person and a business owner.

Key Takeaways:

• Entrepreneurship Is About Building Systems
  Ed emphasizes that moving from hustler to entrepreneur requires setting up processes and systems so your business can grow without you being involved in every detail.
• Faith and Mindset Are Critical for Overcoming Adversity
  Ed's journey of losing everything and coming back stronger highlights the importance of having a strong mindset and faith to guide you through tough times.
• Diversify Your Income Streams
  By creating multiple businesses that serve different financial purposes—cash flow, wealth creation, and legacy building—Ed has built a model for long-term success.

“If you don’t know where you’re going, you will eventually get there.” — Ed Carrion

CONNECT WITH ED CARRION:

Website: https://edwincarrion.com/
LinkedIn: https://www.linkedin.com/in/edwincarrion/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich |

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Never Been Promoted Podcast with Thomas Helfrich

Mark Wonderlin, founder of Mosaic Media Films, joins Thomas to discuss the impact of high-quality video production on brand awareness and business growth. From leveraging video to increase conversions to the art of storytelling in film, Mark shares valuable insights into how businesses can use video content effectively to connect with their audience. With years of experience producing cinematic content for businesses, Mark provides a roadmap for creating video that resonates with customers and drives results.

About Mark Wonderlin:

Mark Wonderlin is the founder and owner of Mosaic Media Films, a video production company based in Austin, Texas. Specializing in high-end, cinematic video content, Mark and his team help businesses create compelling video assets that increase conversion rates and brand awareness. With a background in marketing and video production, Mark has developed a unique approach to video storytelling, focusing on the customer’s journey and using video as a sales enablement tool.

In this episode Thomas and Mark discuss:

• The Power of Storytelling in Video
  Mark explains the importance of storytelling in video production and how businesses should focus on their customers’ journey rather than their own. He shares his philosophy that in order to create compelling video content, you need to "fall in love with your customer's customer."
• Video for Conversion and Sales Enablement
  Mark details how video can be used not just for marketing but also as a powerful sales tool. By creating content that resonates with the end viewer and addresses their pain points, businesses can increase conversions and build trust with their audience.
• Navigating the Shifts in Video Consumption
  Mark discusses the changing landscape of video consumption, including the rise of user-generated content and the challenge of standing out in a crowded social media space. He explains that while polished, high-end videos are still essential, user-generated content often performs better in the initial stages of social media engagement, especially when audiences don’t realize they’re watching an ad.
• Getting Started with Video for Solopreneurs
  For businesses with smaller budgets, Mark offers advice on how to get started with video production. He recommends focusing on a core evergreen video, such as a brand story or product promo, and using phones or lower-budget solutions for social media content.
• The Importance of Testing in Video Strategy
  Mark stresses the need for businesses to test different video formats, styles, and messages to see what resonates best with their audience. From social media ads to longer-form videos, the key is to iterate and adjust based on audience response and performance data.

Key Takeaways:

• Storytelling Drives Results
  Businesses should focus on telling their customer’s story through video, highlighting how their product or service can help the viewer overcome challenges and achieve success.
• Video Is a Long-Term Investment
  Evergreen videos like brand stories or product promos are investments that can pay off for years. Businesses should prioritize high-quality production for these types of videos.
• User-Generated Content Complements Professional Video
  While high-end videos are important for establishing credibility, user-generated content can be effective for grabbing attention on social media and engaging audiences at the top of the funnel.

“You’re not just creating a video for your business—you’re creating a video that speaks to your customer and solves their problem.” —

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Never Been Promoted Podcast with Thomas Helfrich

Nina Jagannathan, founder of Wit's End Studios and VP of Marketing for H2O Energy US, joins Thomas for a lively conversation about tech, green energy, and the power of humor in business. Nina shares her insights on turning complex tech concepts into understandable stories and how her latest work in converting abandoned coal mines into renewable energy storage is a game-changer for both the environment and local communities. She also reflects on her experiences as a stand-up comedian and solopreneur, showing how humor and expertise can go hand in hand.

About Nina Jagannathan

Nina Jagannathan is an electrical engineer turned marketing strategist and technical writer. As the founder of Wit's End Studios, she helps tech companies simplify and communicate their complex products to broader audiences. Nina is also the VP of Marketing at H2O Energy US, a company transforming abandoned coal mines into renewable energy storage facilities. Her work spans B2B marketing, green energy, and tech, always with a touch of humor and a focus on sustainability.

In this episode Thomas and Nina discuss:

• Translating Tech into Business Language
  Nina shares how her work at Wit's End Studios focuses on helping tech companies communicate their products to non-technical audiences. She refers to herself as the “nerd whisperer,” using humor and technical knowledge to make tech concepts more accessible.
• H2O Energy US: A New Take on Renewable Energy
  Nina discusses the innovative project of turning abandoned coal mines into pumped hydro storage facilities. This project not only provides a renewable energy solution but also helps rejuvenate local economies and reclaim environmental waste sites.
• The Power of Humor in Marketing
  Nina explains how she brings humor into her work, making technical content more engaging for clients and audiences. She reflects on her stand-up comedy experience and how humor helps connect people, even in the business world.
• Challenges of Growing a New Business
  Nina talks about the hurdles of starting her own marketing company, from defining her ideal customer to managing ghosting from potential clients. She also shares how she’s competing with AI and low-cost platforms like Fiverr by offering more personalized, strategic consulting services.
• The Impact of Good Writing
  Nina explains the value of well-crafted technical writing and how it can drive business outcomes. She shares examples of how clear, concise messaging has helped her clients land deals by making their products understandable to a wider audience.

Key Takeaways:

• Tech Needs a Human Touch
  Nina emphasizes the importance of translating tech jargon into language that business leaders can understand. She helps her clients bridge the gap between tech teams and business stakeholders.
• Green Energy Solutions Have Real Impact
  H2O Energy US is leading the way in transforming coal mines into renewable energy hubs, benefiting both the environment and local communities.
• Humor Makes Marketing More Engaging
  Nina’s use of humor helps her connect with clients and audiences, making technical content more relatable and fun.

“I’m the nerd whisperer—I help tech companies explain their complex products in ways that business people can actually understand.” — Nina Jagannathan

CONNECT WITH NINA JAGANNATHAN:

Website: https://witsendstudios.net/ | https://h2oenergyus.com/
LinkedIn:

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Never Been Promoted Podcast with Thomas Helfrich

Dr. Leon Eisen, a serial entrepreneur, venture capitalist, and founder of Quantum Business Thinking, joins Thomas to explore the world of quantum mechanics applied to business. With his vast experience in entrepreneurship and healthcare technology, Dr. Eisen shares how he raised $1 million during the 2008 financial crisis, developed a world-first FDA-cleared wearable medical device, and transitioned into venture capital. His innovative quantum business thinking model aims to teach entrepreneurs how to think differently and embrace non-linear strategies.

About Dr. Leon Eisen:

Dr. Leon Eisen is an accomplished physicist, entrepreneur, and venture capitalist with a PhD in quantum computers. As the founder of Quantum Business Thinking, Leon applies the principles of quantum mechanics to business strategies, enabling startups and companies to innovate and grow. He is also a senator at the World Business Angels Investment Forum, focusing on financial inclusion in developing countries. With a career spanning healthcare technology and venture capital, Dr. Eisen continues to push the boundaries of both fields through his cutting-edge insights.

In this episode Thomas and Leon discuss:

• From Scientist to Entrepreneur
  Dr. Eisen shares his journey from academic science to entrepreneurship. He recalls how, despite the challenges of raising capital during the 2008 crisis, he successfully launched a healthcare startup that developed the world's first FDA-cleared wearable medical device. This product continues to impact the healthcare industry today.
• Transitioning to Venture Capital
  Leon discusses how his transition from being an entrepreneur to a venture capitalist required a shift in mindset. 
• The Quantum Business Thinking Model
  Dr. Eisen introduces his 9 principles of quantum business thinking, which are based on the concepts of quantum mechanics. He explains how non-linear thinking can help businesses innovate, avoid fixedness, and explore new strategies for growth. His principles focus on leveraging tunneling effects, superposition, and duality to create opportunities and solve complex problems.
• The Importance of Flexibility in Entrepreneurship
  One of the biggest challenges entrepreneurs face, according to Leon, is "fixedness"—the inability to adapt or change based on new information. 
• Focusing on the Founder
  Leon explains why the founder's mindset is more important than the idea itself when evaluating startups for investment. He highlights how essential it is for founders to be open to mentorship, adaptable, and committed to growth.

Key Takeaways:

• Quantum Thinking for Business Innovation
  Dr. Eisen shares how the principles of quantum mechanics—like superposition and tunneling—can be applied to business, allowing entrepreneurs to think beyond linear processes and find creative solutions.
• Flexibility Is Key to Entrepreneurial Success
  Entrepreneurs who hold on too tightly to their original ideas often fail. Leon emphasizes the importance of remaining adaptable and learning from both successes and failures.
• Founders Matter More Than Ideas
  In the world of venture capital, the founder’s ability to implement and grow an idea is more important than the idea itself. Investors are looking for founders who can adapt and lead their companies through change.

“If you think nonlinearly and apply quantum business principles, you can innovate and grow in ways you never thought possible.” — Dr. Leon Eisen

CONNECT WITH DR. LEON EISEN:

Website:

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Never Been Promoted Podcast with Thomas Helfrich

John Carroll, founder of City Leadership, joins Thomas to discuss the incredible work he’s doing in Memphis, Tennessee, to drive community impact through generosity. John shares how his organization measures Return on Generosity (ROG) and helps nonprofits and philanthropists create long-term, sustainable change. His entrepreneurial approach to solving social issues is both innovative and inspiring, providing a roadmap for how others can make a difference in their cities.

About John Carroll

John Carroll is the founder of City Leadership, an organization focused on helping the good guys do more good. Based in Memphis, John and his team work with local schools, nonprofits, and philanthropists to strategically solve some of the city’s most pressing issues, from education to poverty. John’s vision is to create a tipping point of generosity that leads to systemic change. With over 14 years of experience running his nonprofit like a business, John has built a model that can be replicated in cities across the U.S.

In this episode Thomas and John discuss:

• Return on Generosity (ROG)
  John introduces the concept of Return on Generosity, explaining how City Leadership measures the impact of donations in a similar way to how businesses measure return on investment (ROI). By showing donors the tangible effects of their contributions, City Leadership encourages more people to invest in their community.
• The Role of Philanthropy in Education
  John talks about the work City Leadership is doing in Memphis schools, from helping students get into college to providing long-term support beyond graduation. His team works to change the predictive future of students in poverty, giving them the tools and resources needed to break the cycle.
• Entrepreneurship and Generosity
  As an entrepreneur himself, John explains how entrepreneurship and generosity go hand in hand. He encourages business leaders to integrate generosity into their daily operations, emphasizing that it’s not just about financial giving but also about sharing time, expertise, and resources.
• Scaling Generosity Beyond Memphis
  John shares how City Leadership is exploring opportunities to expand their model beyond Memphis. By consulting with other cities, the organization is helping to create a nationwide movement of generosity that drives systemic change in communities.
• Challenges and Success Stories
  From building a unified teacher recruitment system to fostering long-term educational success, John shares several success stories from his work in Memphis. He also opens up about the challenges of scaling generosity and the rising costs associated with creating lasting impact.

Key Takeaways:

• Generosity Drives Change
  John emphasizes that true change happens when people give not just money but also their time, skills, and resources. By measuring the impact of generosity, City Leadership is helping to create a culture of giving that benefits both the giver and the recipient.
• Education Is the Key to Breaking the Cycle of Poverty
  Through long-term investment in students, City Leadership is working to break the cycle of poverty in Memphis. John’s approach focuses on providing education and support from pre-K through college, ensuring students have the resources to succeed.
• Entrepreneurship Is About Problem-Solving
  For John, entrepreneurship is about creating solutions to problems that don’t yet exist. He encourages other entrepreneurs to think beyond profit and consider how their businesses can contribute to the greater good.

“Generosity is somet

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Never Been Promoted Podcast with Thomas Helfrich

Charles Read, CEO and founder of GetPayroll, shares his journey from the Marine Corps to becoming a successful entrepreneur in the payroll industry. With over 30 years of experience, Charles discusses the challenges of growing a business, the importance of leadership, and how GetPayroll has maintained its success by focusing on compliance and client care.

About Charles Read

Charles Read is a CPA, U.S. Tax Court Practitioner, and the founder of GetPayroll, a national payroll service provider catering to small and medium-sized businesses. With decades of experience in accounting and payroll, Charles has built a reputation for his commitment to compliance and client service. His background as a Marine and his business acumen have shaped his leadership style, prioritizing mission, clients, and employees.

In this episode Thomas and Charles discuss:

• The Journey from Marine Corps to Payroll Entrepreneur
  Charles shares his story of transitioning from military service to the corporate world, and eventually starting his own payroll business. He reflects on how his Marine Corps experience shaped his work ethic and leadership skills.
• The Freedom of Entrepreneurship
  Charles explains how entrepreneurship gave him the freedom to build the life he wanted. He highlights the importance of personal responsibility and independence, noting that entrepreneurship is not for everyone, but it offers immense freedom to those who can handle the challenges.
• The Power of Delegation and Working on Your Business
  Charles emphasizes the importance of working on your business, not just in it. He shares how reading Michael Gerber’s The E-Myth Revisited changed his approach to business, allowing him to grow GetPayroll into a national firm by focusing on delegation and strategic planning.
• Overcoming Personal Challenges While Running a Business
  Charles opens up about the personal challenges he faced, including his wife’s stroke and the loss of his daughter. He reflects on how these experiences influenced his approach to business and life, stressing the importance of having a supportive team and strong relationships with clients.
• Compliance and Client Care at the Core of GetPayroll
  Charles explains how GetPayroll focuses on solving compliance issues for clients, particularly when it comes to IRS problems. His company’s mission is to provide perfect payroll on time, every time, while helping clients navigate the complex world of tax compliance.

Key Takeaways:

• Leadership Comes from Putting Others First
  Charles shares a leadership philosophy rooted in his Marine Corps experience: mission first, people second, self last. This approach has helped him build a successful business and maintain strong relationships with employees and clients.
• Work on Your Business, Not In It
  Entrepreneurs need to focus on building systems and delegating tasks in order to scale their businesses. Charles learned this lesson through experience, and it’s a key to GetPayroll’s long-term success.
• Compliance Is Key in Payroll
  GetPayroll distinguishes itself by focusing on compliance and helping clients solve IRS problems. Charles finds satisfaction in “screwing with the IRS” on behalf of his clients, ensuring they are well taken care of.

“If you want to be a successful leader, put the mission first, take care of your people, and the rest will follow.” — Charles Read

CONNECT WITH CHARLES READ:

Website: https://getpayroll.com/
Em

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

Joe Apfelbaum, CEO of Ajax Union and founder of Evvy AI, shares his wealth of knowledge on how to maximize the potential of LinkedIn for personal branding, lead generation, and business growth. Joe discusses the benefits of using AI to enhance LinkedIn engagement and shows how even small businesses can harness the power of automation without losing the human touch.

About Joe Apfelbaum

Joe Apfelbaum is a marketing expert and the CEO of Ajax Union, a digital marketing agency specializing in LinkedIn strategy. He has trained thousands of professionals on how to leverage LinkedIn effectively, helping them build relationships and grow their networks. Through his innovative AI tool, Evvy AI, Joe makes it easier for users to engage with their LinkedIn audience and create meaningful connections without relying on spammy automation tactics.

In this episode Thomas and Joe discuss:

• The Power of LinkedIn for Business
  Joe explains why LinkedIn remains one of the most powerful tools for business professionals. With over 1 billion members on the platform, LinkedIn provides a massive opportunity for networking, personal branding, and lead generation. Joe highlights the importance of being active and consistent on LinkedIn to achieve long-term results.
• AI-Driven LinkedIn Engagement
  Joe introduces Evvy AI, his innovative tool that helps users automate some aspects of LinkedIn without compromising authenticity. He discusses how Evvy AI can assist with profile optimization, commenting, and even lead generation, while maintaining a human touch. Joe also warns about overusing automation and the risk of getting flagged by LinkedIn.
• Building a Strong LinkedIn Profile
  Joe walks through the key components of an optimized LinkedIn profile, from headlines to call-to-actions. He emphasizes the importance of a clear, concise, and value-driven profile that resonates with the target audience. Joe demonstrates how to use Evvy AI to enhance profile sections quickly and effectively.
• Engaging Your Network Thoughtfully
  Joe talks about the importance of personalized engagement on LinkedIn, including thoughtful comments, messages, and content that adds value. He explains how Evvy AI’s comment generation and message templates can help users stay top of mind with their audience without sacrificing quality.
• AI and SEO Strategies for LinkedIn
  Joe explains how to use AI to create SEO-friendly LinkedIn articles that rank on Google. By integrating content with AI tools and platforms like Answer the Public, users can expand their reach and visibility on LinkedIn and beyond.

Key Takeaways:

• Consistency Is Key on LinkedIn
  Joe stresses the importance of regularly engaging with your network, posting valuable content, and commenting thoughtfully to build long-term relationships on LinkedIn.
• AI Can Enhance but Not Replace the Human Touch
  Joe advocates for using AI to complement LinkedIn activities but warns against relying solely on automation. Personal interaction remains crucial for building trust and credibility.
• Optimized Profiles and Content Drive Results
  A well-optimized LinkedIn profile and SEO-friendly content can significantly improve visibility and engagement. Joe shares his strategies for creating profiles that stand out and content that ranks.

“There are a billion people on LinkedIn, but most don’t know how to use it effectively. With the right tools and strategies, you can stand out and grow your business.” — Joe Apfelbaum


CONNECT WITH JOE APFELBAUM:

Website:

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

Mike Schuster, a seasoned sales leader and consultant, shares his insights on building high-performing sales teams, overcoming common pitfalls, and the importance of consistency in achieving long-term success. With decades of experience in the recruiting and consulting world, Mike reveals the lessons he’s learned along his entrepreneurial journey, touching on everything from mentorship to creating a culture of accountability.

About Mike Schuster

With over 30 years of experience in marketing, Mike Schuster is a marketing consultant and the founder of FiddleSmart Marketing. He specializes in helping small businesses and entrepreneurs develop clear, purposeful marketing strategies that connect with their audience and drive growth. Mike's approach focuses on authenticity and building long-term relationships rather than chasing quick wins. His passion for small business fuels his mission to guide entrepreneurs in fixing their marketing efforts and staying on the path to success.

In this episode Thomas and Mike discuss:

• Marketing on Purpose
  Mike stresses the importance of having a clear purpose for your marketing efforts. Too many businesses focus on the wrong metrics or get overwhelmed by the endless possibilities. Instead, Mike encourages entrepreneurs to align their marketing with their business goals and focus on actions that matter.
• Identifying Your Core Message
  One of the biggest challenges Mike sees is businesses not knowing how to communicate their value. He explains that having a clear message that resonates with your target audience is crucial. Without it, businesses waste time and money on marketing that doesn’t connect.
• Overcoming Information Overload
  Mike talks about the constant barrage of conflicting marketing advice that overwhelms small business owners. He emphasizes the need to filter out the noise and focus on strategies that work for your specific business, rather than trying to implement everything you read online.
• Why Marketing Takes Time
  Instant success is rare in marketing. Mike highlights the importance of being patient and consistent, noting that most small businesses give up too soon. He advises entrepreneurs to stick with their strategies long enough to see meaningful results.
• Customizing Solutions
  Mike shares how he works with businesses to diagnose their marketing problems and create tailored solutions. Whether it’s tweaking the message, adjusting the offer, or changing the experience, Mike helps businesses find the right fit for their audience.

Key Takeaways:

• Clear Messaging Is Key
  Businesses need to define their message and communicate it effectively to their audience. Without a clear message, marketing efforts will fall flat.
• Focus on Long-Term Relationships, Not Quick Wins
  Mike believes in using marketing to build meaningful, long-term relationships with customers rather than focusing on short-term transactions.
• Marketing Takes Time and Persistence
  Success doesn’t happen overnight. Mike encourages entrepreneurs to be patient, stay consistent, and refine their strategies over time to see real results.

“The key to fixing your marketing is aligning your message, offer, and audience. Once those are in sync, the results will follow.” — Mike Schuster

CONNECT WITH MIKE SCHUSTER:

Website: https://fiddlesmartmarketing.com/
LinkedIn:https://www.linkedin.com/in/mike-schuste

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System