Never Been Promoted Podcast with Thomas Helfrich

John Nicholas, founder of East Hampton Shucker Company and Seascape Aquatec Inc., joins Thomas Helfrich to share his entrepreneurial journey. From growing oysters in the waters of East Hampton, New York, to designing innovative shucking tools, John brings a unique blend of passion for aquaculture and invention. Together, they discuss the challenges of building a business around a niche product and the future of oyster farming with autonomous technology.

About John Nicholas:

John Nicholas is the founder of East Hampton Shucker Company, a business that produces innovative oyster shucking tools, and Seascape Aquatec Inc., which focuses on the future of aquaculture using autonomous technology. With a deep connection to the waters of East Hampton, John grew his businesses from his personal experiences harvesting oysters with his father and turned his passion into thriving ventures. His inventions, including unique oyster shucking devices, are now helping both casual oyster lovers and professionals alike.

In this episode, Thomas and John discuss:

• The Origins of East Hampton Shucker Company: John shares how his love for oysters started when he was a child, opening oysters with his father. He discusses how this passion turned into a business and how he developed shucking tools that make it easier and safer to enjoy oysters.
• Innovating During COVID: John talks about how he invented a new oyster-shucking device during the COVID-19 pandemic. With a desire to make shucking safer and easier, he tested various materials and designs until he created the East Hampton Shucker, a product that allows anyone to open oysters without risking injury.
• The Business of Oyster Farming: John dives into the details of oyster farming, explaining the different processes involved in growing oysters and how the taste of oysters is affected by where they are grown. 
• Autonomous Aquaculture and Seascape Aquatec Inc.: John shares his vision for the future of aquaculture with the development of autonomous oyster farming technology. By partnering with a robotics company, John hopes to revolutionize the industry, reducing labor costs while improving the quality of oysters.

Key Takeaways:

• Innovation Can Start with a Simple Problem:
  John’s invention of the East Hampton Shucker stemmed from the simple problem of not wanting to injure his hand while shucking oysters. His story demonstrates how identifying a small but important issue can lead to a successful product.
• Scaling a Niche Business:
  By focusing on his local market first, John was able to establish his products and reputation in the Hamptons before planning expansion into New York City and beyond. This careful scaling approach has been key to his success.
• Autonomous Technology and the Future of Oyster Farming:
  John’s work with Seascape Aquatec Inc. aims to bring automation to oyster farming, significantly reducing labor costs and improving efficiency. This innovative approach could transform the aquaculture industry.

"When people can open an oyster safely and enjoy it themselves, it's a fantastic feeling. That’s what motivates me every day." — John Nicholas

CONNECT WITH JOHN NICHOLAS:

Website: https://www.easthamptonshucker.com/
LinkedIn:https://www.linkedin.com/in/john-nicholas-422826162/

CONNECT WITH THOMAS:

X (Twitter):

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Never Been Promoted Podcast with Thomas Helfrich

Adam Marx, founder of The Zero to One Networker, joins Thomas Helfrich to explore the art of networking and how entrepreneurs can build strong, scalable relationships for long-term success. Adam shares his strategies for networking beyond the typical events and emphasizes the importance of maintaining relationships over time.

About Adam Marx:

Adam Marx is the founder of The Zero to One Networker, a consulting firm that specializes in helping individuals and organizations build, scale, and maintain networks. With a strong background in public speaking and network consulting, Adam works with startups, corporate clients, and higher education institutions to teach them how to leverage networking as a tool for business growth and career development.

In this episode, Thomas and Adam discuss:

• The Origins of The Zero to One Networker: Adam explains how he built his company to teach entrepreneurs and organizations how to move beyond introductions and focus on maintaining long-term relationships. 
• Networking in Unconventional Spaces: Adam emphasizes that great networking doesn’t just happen at official events. He highlights the opportunities to build connections at places like weddings, concerts, and ballgames, where the pressure is lower, and conversations are more organic.
• Shifting from Milestones to Habits in Networking: Adam encourages a mindset shift from focusing on milestones, such as landing a new client or securing a job, to building long-term habits that foster relationship growth. 
• The Importance of Follow-Up and Circle-Backs: Adam differentiates between following up after an initial meeting and circling back after several months. He stresses that effective networking requires both, as maintaining and revisiting relationships is key to long-term success.

Key Takeaways:

• Consistent Habits Lead to Long-Term Success
  Networking is like going to the gym. Instead of focusing on immediate results, Adam advises creating small, consistent habits that build long-term, meaningful relationships.
• Networking Beyond the Conference Room
  Opportunities to network are everywhere—not just at events. Adam encourages looking for moments to connect with people in everyday environments, such as at a ballgame or a wedding.
• Effective Follow-Up and Circle-Back
  Adam highlights the importance of not just following up after a meeting, but also circling back months later to rekindle relationships. This is crucial for maintaining momentum in professional networking.

"Networking is about building long-term habits, not just hitting a milestone. If you focus on consistent, small efforts, you'll see lasting results." — Adam Marx


CONNECT WITH KIM ADAM MARX:

Website:https://www.zerotoonenetworker.com/
LinkedIn:https://www.linkedin.com/in/adammarx13/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram: 

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Never Been Promoted Podcast with Thomas Helfrich

Carter Fox, founder of Carter Fox Consulting, joins Thomas Helfrich to share his journey as a multifaceted entrepreneur, blending his passion for music and marketing. From his work as a professional musician playing with legends to his expertise in helping businesses craft effective marketing strategies, Carter brings a wealth of experience and insight to the table.

About Carter Fox:

Carter Fox is a musician, producer, and marketing consultant who has worked with a diverse range of clients, including law firms, restaurants, and entertainment companies. Through Carter Fox Consulting, he helps artists, small businesses, and entertainment professionals build their brand identities, digital presence, and customer engagement strategies. In addition to his marketing work, Carter continues to pursue his passion for music, having released his own albums and collaborated with renowned artists like Freddie Jackson.

In this episode, Thomas and Carter discuss:

• The Dual Path of Music and Marketing: Carter shares how his journey as a musician and marketer intersected. He explains how his experience managing and promoting his own music career inspired him to help other creatives and businesses develop their brand and marketing strategies.
• The Evolution of the Music Business: Carter dives into the current landscape of the music industry, discussing how streaming and new technologies have changed the way artists make money. He highlights the role of sync licensing, merch sales, and live performances in helping artists build sustainable careers.
• The Power of Authenticity in Marketing: Carter emphasizes the importance of staying true to your brand and maintaining authenticity when marketing yourself or your business. He shares how he approaches marketing by combining his love for creativity with a data-driven strategy.
• Making Money as an Independent Artist: Carter discusses the various ways musicians can generate income today, including touring, merchandise, and leveraging platforms like Spotify and YouTube. He also talks about the impact of AI in the music world and how artists can use these tools to their advantage.

Key Takeaways:

• Combining Passions for Success

Carter's story is a testament to the power of combining multiple passions into a single career path. His experience in music informs his marketing work, and vice versa, allowing him to offer a unique perspective to his clients.

• Adaptability is Key in the Music Industry

The music industry is constantly evolving, and artists must be adaptable to succeed. Carter highlights how independent musicians can navigate the challenges of streaming and digital platforms while maintaining control of their art.

• Marketing is About Authenticity

In both music and business, Carter stresses the importance of being authentic. Whether you're promoting a new album or launching a product, the key to successful marketing is building genuine connections with your audience.

"Whether you're an artist or a business, staying true to yourself and your brand is how you connect with people." — Carter Fox

CONNECT WITH CARTER FOX:

Website:https://www.carterfoxconsulting.com/
Email:[email protected]

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich |

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Never Been Promoted Podcast with Thomas Helfrich

Margo Jordan, the founder and CEO of Enrichly, joins Thomas Helfrich to discuss her inspiring journey from personal struggles with self-esteem to becoming the leader of a fast-growing digital learning platform. Margo opens up about her experiences, how she’s helping children worldwide, and the importance of mental health in schools and healthcare systems.

About Margo Jordan:

Margo Jordan is the visionary behind Enrichly, a digital platform that focuses on improving self-esteem in children using machine learning, gamification, and data. Her company provides tools for therapists, counselors, healthcare systems, and schools to help children improve their mental health. With roots in Milwaukee and a background in finance, Margo’s passion to make a difference led her to build a company that helps children globally, with partners ranging from Techstars to the royal family of Abu Dhabi.

In this episode, Thomas and Margo discuss:

• Margo’s Journey from Childhood Trauma to Entrepreneur: Margo shares her personal story of growing up in Milwaukee, overcoming childhood trauma, and finding her self-esteem in the military.
• The Birth of Enrichly and Its Mission: Margo talks about her company’s transition from a brick-and-mortar learning center for girls to a digital platform serving children worldwide. 
• The Importance of Mental Health and Self-Esteem in Children: Margo emphasizes the long-term effects of low self-esteem and how it impacts academic performance, youth violence, and mental health. Her company works to address this gap by providing intervention tools for children.
• Pivoting in Tough Times: Margo shares how the COVID-19 pandemic forced her to close her physical learning center and move Enrichly to a fully digital platform, which allowed her to reach children globally and achieve significant impact.

Key Takeaways:

• Overcoming Personal Struggles
  Margo’s personal experiences with low self-esteem drive her mission to help children. Her story proves that challenges can be the foundation for creating impactful solutions for others.
• Pivoting to Digital
  Faced with the challenges of the pandemic, Margo turned Enrichly into a digital platform that reached children worldwide. The pivot allowed her to scale the company and expand beyond Houston, working with kids from places like Africa, Canada, and the UK.
• Breaking Barriers in Business
  As a Black woman and a non-technical founder, Margo shares how she’s been able to build a successful tech company despite the odds. She highlights the importance of resilience and believing in your value.

"You teach best what you need the most, and for me, that was self-esteem. Helping kids improve their mental health is what drives me every day." — Margo Jordan

CONNECT WITH MARGO JORDAN:

Website:https://www.enrichly.world/
LinkedIn:https://www.linkedin.com/in/margo-jordan-7a998692/
Email: [email protected]

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook

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Never Been Promoted Podcast with Thomas Helfrich

Joshua B. Lee, often referred to as "The Dopamine Dealer of LinkedIn," joins Thomas Helfrich to share his entrepreneurial journey, insights into building personal brands, and how to leverage LinkedIn as a platform for meaningful relationships. Joshua’s approach to marketing and business is rooted in human connection, authenticity, and creating advocates rather than just customers.

About Joshua B. Lee:

Joshua is the founder of StandOut Authority, a company that helps leaders build personal brands and transform their presence on LinkedIn. With a background that spans over 20 years in online marketing and advertising, Joshua has worked with clients from MySpace to LinkedIn and has designed strategies that create lasting business relationships. Known for his unique approach to marketing and personal branding, Joshua focuses on empowering individuals to humanize their online presence.

In this episode, Thomas and Joshua discuss:

• Joshua’s Journey from Real Estate to Marketing: Joshua shares his early days in the real estate industry and how he transitioned into the online advertising world. After helping MySpace design one of the first social media ad strategies, Joshua realized the importance of human relationships in business and began focusing on building authentic connections.
• The Power of LinkedIn for Personal Branding: Joshua explains why LinkedIn is an underrated platform for building personal brands and how it offers untapped potential for professionals. 
• Humanizing Marketing: Joshua emphasizes that real success in marketing comes from educating, inspiring, and drawing people in—not just selling. 
• Navigating Entrepreneurship: Joshua talks about his own personal struggles, including a life reset nine years ago where he closed his businesses and started fresh. 

Key Takeaways:

• LinkedIn is the Future of Business
  Joshua believes that LinkedIn is poised to become an even more important platform for business leaders, especially with the integration of AI. 
• Personal Branding Equals Personal Connection
  Joshua explains that building a personal brand is not about vanity metrics but about genuinely connecting with your audience. The goal should be to create advocates who believe in your mission and values.
• Humanizing the Digital Experience
  Marketing is more effective when it focuses on human relationships. Joshua’s approach centers on creating value and educating people rather than pitching to them. 

"Real and raw always beats overproduced. People are waiting for the pitch, but if you show up authentically, you’ll build lasting connections." — Joshua B. Lee

CONNECT WITH JOSHUA B. LEE:


Website:https://standoutauthority.com/
LinkedIn:https://www.linkedin.com/in/joshuablee/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website: https://www.neverbeenpromoted.com/
Instagram:

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Never Been Promoted Podcast with Thomas Helfrich

Jeffro Fulkerson sits down with Thomas Helfrich to explore his journey from a corporate career to building a successful digital marketing agency. Jeffro reveals the pivotal moments that led him to embrace entrepreneurship, his passion for creating high-performing websites, and how he helps small businesses turn their online presence into a powerful business tool. With a unique blend of technical expertise and a love for creativity, Jeffro shares valuable insights on what it takes to thrive in today’s digital landscape.
 

About Jeffro Fulkerson:

Jeffro Fulkerson is the founder of FroBro Web Technologies, a full-service digital marketing agency specializing in website development, SEO, and digital strategy for small businesses. With a deep technical background in programming and server management, Jeffro brings a unique blend of technical expertise and entrepreneurial spirit to his clients, helping them optimize their websites for performance and growth.

In this episode, Thomas and Jeffro discuss:

• The Origins of FroBro Web Technologies: Jeffro recounts how he started his agency as a side hustle while working at a startup, eventually transitioning into full-time entrepreneurship. 
• The Importance of Messaging in Website Design: Jeffro emphasizes the need to focus on messaging first when building a website. He explains that while design is important, what truly converts visitors into customers is the message a business conveys. 
• Navigating Client Expectations: One of the biggest challenges Jeffro faces is overcoming clients' preconceived notions about digital marketing agencies, particularly those who have had bad experiences. 
• Scaling and Managing Growth: Jeffro shares the lessons he learned when he attempted to scale too quickly, resulting in challenges with cash flow and fulfillment. 

Key Takeaways:

• Focus on Messaging First
  A website’s design is secondary to its messaging. Jeffro stresses that businesses should first focus on crafting the right message for their audience before worrying about aesthetics.
• Overcoming Industry Skepticism
  Many clients come to agencies with skepticism due to past negative experiences. Jeffro emphasizes the importance of educating clients about the process and setting clear expectations to foster trust.
• Sustainable Growth Is Key
  Scaling too quickly can lead to significant operational challenges. Jeffro shares his experience of learning the hard way and now advises entrepreneurs to grow their businesses steadily, ensuring they have the right systems and teams in place.

"Your website is your online billboard. If your message isn't clear, people will move on to the next one." — Jeffro Fulkerson

CONNECT WITH JEFFRO FULKERSON:

Website:https://www.frobro.com/
LinkedIn:https://www.linkedin.com/in/frobro/Free Website Evaluation: https://www.frobro.com/dominate/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted
Website:

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Never Been Promoted Podcast with Thomas Helfrich

Bob Cefail, president of American Stories, joins Thomas Helfrich to talk about how to leverage media and video in growing a business. Bob brings decades of experience in media, marketing, and business development, sharing insights on how to get your company featured on TV or video content and how to use celebrity endorsements to boost your brand.

About Bob Cefail:

Bob Cefail is the president of American Stories, a company that creates inspiring, informational, and entertaining content. With a deep background in the telephone industry, internet marketing, and celebrity endorsements, Bob has worked with over 1,000 celebrities and helped businesses utilize video content to grow their brands. American Stories is dedicated to showcasing everyday heroes and inspiring viewers with authentic, positive stories.

In this episode, Thomas and Bob discuss:

• The Power of Media and Celebrity Endorsements: Bob explains how celebrities can enhance a company’s image and why having a media strategy can make all the difference. He shares how product and people placements in video content create powerful marketing opportunities for businesses of all sizes.
• The Story Behind American Stories: Bob recounts the journey of creating American Stories and its mission to provide content that is inspiring and uplifting. 
• Decentralized Media Distribution: Bob talks about how American Stories ensures its content reaches a broad audience through a decentralized distribution approach. He shares his experience working with networks like the Pursuit Channel, Anthem TV, and international distributors, emphasizing the demand for high-quality content across multiple platforms.
• How to Approach Celebrity Endorsements: Bob provides practical advice on how small and medium-sized businesses can approach celebrities authentically, build relationships, and secure endorsements without breaking the bank. 

Key Takeaways:

• Leverage Media for Marketing
  Bob emphasizes the importance of using video content and media to reach new audiences. Whether through product placement, celebrity endorsements, or producing engaging video content, businesses can significantly boost their visibility and credibility.
• Celebrity Endorsements Without the Big Budget
  You don’t need to break the bank to work with celebrities. Bob shares insights on how businesses can start small, find relevant influencers, and offer value to build authentic relationships with celebrities.
• Decentralized Distribution is Key
  Bob shares the advantages of using decentralized media distribution to ensure content reaches as many platforms and viewers as possible. By not relying solely on one network, businesses can avoid being canceled and keep their content visible.

"Leverage the power of media and celebrity endorsements to elevate your brand, but always approach it with authenticity and a plan." — Bob Cefail

CONNECT WITH BOB CEFAIL:

Website:https://americanstories.tv/
LinkedIn:https://www.linkedin.com/in/robert-cefail-557a8a53/
Email: [email protected]

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook:

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Never Been Promoted Podcast with Thomas Helfrich

Gregory Mohr, franchising expert and Wall Street Journal bestselling author, joins Thomas Helfrich to discuss the world of franchising, sharing his journey from fast food management to franchise consulting. Greg sheds light on the ins and outs of franchising, helping aspiring entrepreneurs understand how to make informed decisions when choosing the right franchise for their goals.

About Gregory Mohr:

Gregory Mohr is the founder of Franchise Maven, a consultancy dedicated to guiding individuals through the franchise selection process. With over 10 years of experience, Greg has helped numerous clients achieve success by finding the perfect franchise opportunities tailored to their needs. Greg’s extensive background in various industries, including fast food management, real estate, and microelectronics, gives him a unique perspective on business ownership.

In this episode, Thomas and Greg discuss:

• Greg’s Path to Franchising: Greg shares his journey, which began in the late 1970s when he worked at Taco Bell. He eventually moved up to managing several locations before transitioning into real estate and investing in various businesses. His turning point came after reading Rich Dad Poor Dad, leading him to franchising and eventually becoming a franchise consultant.
• What Makes a Good Franchisee: Greg emphasizes that franchising isn’t for everyone. He explains that coachability is a key trait for success in franchising, as franchise systems provide proven models that require adherence while still allowing room for creativity. 
• Common Franchising Mistakes: Greg discusses the most common mistakes people make when entering the franchise world, such as underestimating capital needs, failing to validate the franchise's business model, and having unrealistic expectations of instant riches. 
• Greg’s Success Stories: One of Greg's proudest moments was helping a couple get into a semi-absentee electrical services franchise. The wife, initially behind the scenes, took full control of the business and became rookie of the year within the franchise system. 

Key Takeaways:

• Franchising Isn’t a Get-Rich-Quick Scheme
  Greg highlights that franchising takes time, effort, and commitment. Success comes from following the established system and being patient, not from expecting immediate financial returns.
• Research and Validation Are Crucial
  Before committing to a franchise, potential franchisees should research the business model, talk to existing franchisees, and fully understand the industry. It’s important to go into the process with realistic expectations and sufficient knowledge.
• Coachability Is Key
  One of the most important traits for a successful franchisee is being coachable. Greg emphasizes that franchise systems are designed to guide owners to success, but they must be willing to follow the model and learn from the franchisor.

"Franchising isn’t about instant success. It’s about following a proven system, being coachable, and giving it time to grow." — Gregory Mohr

CONNECT WITH GREGORY MOHR:

Website:https://www.franchisemaven.com/LinkedIn:https://www.linkedin.com/in/gregorykmohr/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted

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Never Been Promoted Podcast with Thomas Helfrich

Kevin Juza, founder of The Tenacious Leader, joins the podcast to share his extensive experience in sales coaching and leadership. Kevin focuses on helping founder-led businesses overcome common sales challenges, such as hiring the wrong salespeople and failing to build a repeatable sales process. Known for his pragmatic and engaging coaching style, Kevin discusses how to create sustainable business growth and sales systems that work.

About Kevin Juza:

Kevin Juza is the founder of The Tenacious Leader, a sales coaching and consulting business dedicated to helping small business owners and founders develop successful sales strategies. With a focus on building systems that foster daily consistency and long-term growth, Kevin has worked with numerous solopreneurs and small business owners to elevate their sales efforts and achieve sustained success.

In this episode, Thomas and Kevin discuss:

• The Tenacious Leader Philosophy: Kevin explains his coaching approach, focusing on helping business owners build sales systems that drive consistent, repeatable results. He shares how his work helps founders regain control of their sales pipeline and business operations.
• Overcoming Sales Challenges: Kevin dives into common obstacles founders face, such as hiring the wrong salespeople and neglecting daily activities necessary for long-term success. He provides actionable strategies to avoid these pitfalls and discusses how to build a team that aligns with the founder's vision.
• The Power of Tenacity: Kevin emphasizes that success in sales—and in business more broadly—comes down to persistence and learning from mistakes. He shares how tenacity plays a key role in achieving goals and overcoming setbacks.
• Personalized Sales Coaching: Kevin discusses his hands-on approach to coaching, tailoring his methods to each client’s unique needs. He shares how solopreneurs can simplify their sales processes, focus on daily activities, and achieve their income goals.

Key Takeaways:

• Sales System for Success
  Kevin helps founders and small business owners build effective sales systems by focusing on daily consistency and long-term planning. His coaching ensures that businesses don’t just achieve short-term wins but create processes that can be repeated over time for sustainable success.
• Daily Activities Drive Results
  Success in sales is not about one-off wins but about maintaining consistent daily activities. Kevin emphasizes that sticking to a process is key to keeping the sales pipeline full and ensuring steady business growth.
• Hire the Right People
  Kevin highlights the importance of hiring people who believe in the company’s mission and vision rather than focusing solely on technical sales skills. He advocates for promoting from within, especially for founder-led organizations, to ensure alignment between the sales team and company values.

"Success in sales isn’t about the big wins—it’s about the daily activities that drive long-term results. Stay consistent and the wins will follow." — Kevin Juza

CONNECT WITH KEVIN JUZA:

Website:https://thetenaciousleader.com/
LinkedIn:https://www.linkedin.com/in/kevinjuza/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

Rich Brooks, founder of flyte new media and host of the Agents of Change podcast, joins Thomas Helfrich for an engaging discussion on building a digital marketing agency, the role of AI in content creation, and the power of networking in a digital world. With over 27 years of experience, Rich shares his journey, insights, and practical advice for scaling a business in today’s rapidly changing marketing landscape.

About Rich Brooks:

Rich Brooks is the founder of flyte new media, a digital marketing agency based in Portland, Maine, that helps small and medium-sized businesses develop online strategies that generate leads and sales. In addition to running his agency, Rich hosts the Agents of Change podcast and organizes the annual Agents of Change Digital Marketing Conference. With a focus on SEO, social media, and digital advertising, Rich helps businesses of all sizes adapt to the evolving digital landscape.

In this episode, Thomas and Rich discuss:

• Building flyte new media: Rich shares how he started his agency 27 years ago, beginning with building websites for local businesses out of his apartment. He talks about how he expanded from web design into SEO, social media, and digital marketing based on client demand.
• The Role of AI in Marketing: Rich discusses how AI is becoming an important tool in content marketing, but he emphasizes the importance of human oversight. AI can augment marketing efforts, but Rich stresses that authenticity and human connection are still crucial for success.
• Networking in a Digital Age: Despite being a digital marketing expert, Rich highlights the value of face-to-face networking and personal relationships in business. He shares how speaking at conferences and connecting with potential clients in person has been instrumental in flyte new media’s growth.
• Shifting Client Profiles: Rich explains how flyte new media’s client base has evolved over the years. Initially taking on any client with a budget, the agency now focuses on long-term relationships with larger companies that have more complex digital marketing needs.

Key Takeaways:

• AI as a Tool, Not a Replacement
  AI can help with content creation, but it cannot replace the human element in marketing. Rich uses AI to assist with content strategy, but he ensures that his team maintains the personal touch that resonates with clients.
• The Importance of Human Connections
  Even in the digital marketing world, building strong personal relationships is key to business success. Rich has found that in-person networking and public speaking are still some of the most effective ways to generate new business.
• Evolving Client Needs
  As businesses become savvier about digital marketing, agencies need to adapt to offer more advanced services. Rich discusses how flyte new media has shifted its focus to providing high-level digital marketing strategies for more established companies.

"AI is an incredible tool, but at the end of the day, marketing is about connecting with people. That’s something AI can’t do for you." — Rich Brooks

CONNECT WITH RICH BROOKS:

Website:https://www.takeflyte.com/
LinkedIn:https://www.linkedin.com/in/therichbrooks/
Podcast: https://www.theagentsofchange.com/

CONNECT WITH THOMAS:

X (Twitter): https://twi

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System