Never Been Promoted Podcast with Thomas Helfrich

Vincent Catanzaro, a father of six and co-founder of Renee Vincent Executive Placement, joins Thomas for a heartfelt discussion in honor of World Cerebral Palsy Day. Vince shares his deeply personal story of raising a son with cerebral palsy, the lessons learned from family, faith, and overcoming challenges, and how these experiences have shaped his life and business philosophy.

About Vince Catanzaro

Vince Catanzaro is a partner at Renee Vincent Executive Placement, a company he founded with his wife, specializing in retained executive search. With over four and a half years of experience in this field, Vince brings a unique perspective shaped by his personal journey as a father to a son with cerebral palsy. His story is one of resilience, faith, and finding strength through adversity. Vince's approach to life and business is grounded in his deep commitment to family, community, and a strong foundation of faith.

In this episode Thomas and Vince discuss:

• Raising a Child with Cerebral Palsy
  Vince opens up about his journey as a father to Victor, who was diagnosed with cerebral palsy after a premature birth. He shares the emotional rollercoaster of navigating Victor's early years, from medical challenges to the joys of seeing his son thrive.
• Faith in Times of Adversity
  Vince talks about how his faith was both challenged and strengthened through the experience of raising a child with special needs. He reflects on moments of anger and frustration but ultimately found peace in viewing his son as a gift rather than a challenge.
• Supporting the Cerebral Palsy Community
  As World Cerebral Palsy Day approaches, Vince emphasizes the importance of inclusion and community support for individuals with special needs. He shares personal anecdotes about the small acts of kindness that have made a big difference in his family’s life.
• Balancing Family and Business
  Vince discusses how his personal experiences have shaped his approach to business. From building resilience to handling challenges with grace, he explains how his journey with Victor has given him the confidence to tackle any business hurdle.
• Seeing the Gift in the Challenge
  Vince shares his evolving perspective on life’s challenges, shifting from viewing them as burdens to recognizing them as opportunities for growth and learning. He encourages listeners to embrace difficulties as gifts that can lead to deeper faith and understanding.

Key Takeaways:

• Cerebral Palsy Awareness and Inclusion Matter:
  Vince highlights the importance of creating spaces for individuals with cerebral palsy to be included in all aspects of life, from school to social settings, and how community engagement can make a significant impact.
• Faith Leads to Resilience:
  Vince emphasizes that faith, hope, and grace are essential tools for overcoming life’s challenges. He credits his strong faith as the foundation that has helped him navigate the complexities of raising a child with special needs.
• Business Lessons from Personal Challenges:
  Vince’s personal experiences have taught him that no business challenge compares to the difficulties he’s already overcome. His resilience and problem-solving skills in business are rooted in the life lessons he’s learned as a father.

“God doesn’t give you anything you can’t handle—but sometimes, it’s not about handling the challenge. It’s about seeing the gift in it.” — Vince Catanzaro

CONNECT WITH VINCE CATANZARO:

Website: https://www.reneevincent.w

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Never Been Promoted Podcast with Thomas Helfrich

Taylor Moon, an executive content strategist, joins Thomas to discuss the ever-evolving world of content creation and how businesses can use content to build their brands and connect with their audience. Taylor shares her experience from journalism to working with startups and SaaS companies, offering actionable advice on content strategy, branding, and leveraging AI without losing the human touch.

About Taylor Moon

Taylor Moon is an executive content strategist with a background in journalism and a decade of experience in the startup, SaaS, and digital marketing industries. From entertainment journalism to guiding brands in tech, Taylor has helped numerous businesses shape their content strategies, enhance brand voice, and connect meaningfully with their audiences. Her work at ClearVoice focuses on building content frameworks that drive engagement and long-term results.

In this episode Thomas and Taylor discuss:

• The Core of Content Creation
  Taylor explains that content is the foundation of all marketing efforts, fueling everything from SEO to paid campaigns. She emphasizes the importance of understanding content’s long-term value, even when immediate results aren't always apparent.
• Balancing AI and Human Touch
  Taylor discusses how AI can be a useful tool in content creation but stresses the importance of maintaining a human touch. She explains how to effectively use AI for content ideation and brief creation while ensuring the final product reflects the brand’s voice and resonates with the audience.
• Developing a Content Strategy
  Taylor shares her insights on building a content strategy, starting with understanding your operations, available resources, and who your target audience is. She highlights the need to tailor content efforts based on industry and audience engagement rather than a one-size-fits-all approach.
• Avoiding the Pitfalls of AI-Generated Content
  Taylor warns against over-reliance on AI and how poorly prompted AI can result in generic or off-brand content. She offers practical tips for creating AI templates that provide a strong starting point, but emphasizes that final touches should always be human.
• Quality Over Quantity in Content Creation
  Taylor advocates for producing high-quality content over mass-producing mediocre pieces. She believes that one well-crafted post can have a far greater impact than several average ones.

Key Takeaways:

• Content Creation Is a Long-Term Play:
  Taylor highlights the need to view content as an investment in long-term engagement rather than a quick win. Consistency and strategic effort will pay off over time.
• AI Should Be a Tool, Not the Creator:
  AI can aid in the content creation process, but the human touch is essential to ensure that content remains authentic and aligned with the brand.
• Strategy First, Then Execution:
  Building a content strategy should start with a deep understanding of the brand's goals, audience, and available resources before diving into content creation.

"The biggest fail I’ve seen with AI content creation is not knowing how to prompt. If you want good results, you need to take the time to properly set up your AI tools and then still add that human touch." — Taylor Moon

CONNECT WITH TAYLOR MOON:

LinkedIn: https://www.linkedin.com/in/taylormmoon/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich |

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Never Been Promoted Podcast with Thomas Helfrich

Chris Ortega, founder and CEO of Fresh FP&A, joins Thomas Helfrich to discuss how businesses can benefit from a fractional CFO. Chris shares his journey of over 20 years in finance and accounting, highlighting his innovative approach to FP&A. His fresh perspective on financial partnership and advisory services is designed to help businesses scale and lead with financial confidence.

About Chris Ortega

Chris Ortega has over two decades of experience in finance, accounting, and financial leadership, having worked with various organizations to build and scale finance teams. As the founder of Fresh FP&A, Chris focuses on providing fractional CFO services to small and medium-sized businesses. His company offers strategic financial guidance, helping businesses establish a solid financial foundation while keeping costs down.

In this episode Thomas and Chris discuss:

• The Value of a Fractional CFO
  Chris explains the benefits of hiring a fractional CFO, particularly for small and medium-sized businesses. He highlights the advantages of gaining strategic financial insight without the high costs of a full-time CFO.
• Fresh FP&A’s Unique Approach
  Chris redefines FP&A as “Financial Partners and Advisors,” moving beyond traditional financial planning and analysis. His team helps businesses navigate growth by building a strong financial foundation and implementing scalable systems.
• Challenges for Small Business Owners
  Many business owners are hesitant to hire financial experts because they think they can rely on bookkeepers or accounting services. Chris discusses the limitations of this approach and how fractional CFOs provide the strategic foresight that accounting teams often lack.
• Technology’s Role in Modern Finance
  Chris shares how Fresh FP&A remains technology-agnostic, leveraging various platforms based on client needs. He emphasizes the importance of using technology to streamline processes and drive data-driven decisions.
• Scaling with Confidence
  Chris talks about how businesses can scale efficiently when they have the right financial infrastructure in place. He shares insights on how to build a finance team, optimize performance, and lead with financial clarity.

Key Takeaways:

• Fractional CFOs Offer Flexibility and Expertise
  Chris emphasizes the value of bringing in an experienced CFO at a fraction of the cost, making it accessible for businesses that are scaling but aren't ready for a full-time hire.
• Technology Enables Better Financial Decisions
  Chris explains how leveraging the right tools allows businesses to make data-driven decisions that can significantly impact their growth.
• Fresh FP&A Brings a Fresh Perspective to Finance
  Chris’s approach to FP&A focuses on being financial partners rather than just planners, helping business owners lead with clarity and confidence.

“You don't need a full-time CFO to scale your business. Fractional CFOs can provide the expertise and strategy you need at a fraction of the cost.” — Chris Ortega

CONNECT WITH CHRIS ORTEGA:

Website: https://freshfpa.com/
LinkedIn: https://www.linkedin.com/in/freshcfo/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook:

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Never Been Promoted Podcast with Thomas Helfrich

Katy Rey, founder of Fostering Hearts Florida and Humans First Coaching, joins Thomas to discuss her incredible journey from corporate sales to nonprofit leadership. Katy shares her passion for supporting foster children and helping organizations pour into their people for greater success. Her energy and commitment to fostering personal and professional growth shine through in this heartfelt conversation.

About Katy Rey

Katy Rey is an entrepreneur, coach, and nonprofit leader with a background in sales and executive leadership. She founded Humans First Coaching to focus on creating environments where people thrive, both personally and professionally. In addition, she established Fostering Hearts Florida, a nonprofit dedicated to providing foster children with the educational resources they need to succeed. Katy's dedication to people is at the heart of everything she does.

In this episode Thomas and Katy discuss:

• From Corporate Sales to Coaching
  Katy shares her journey from a high-pressure sales environment to starting her own business. She reflects on how her people-first approach led her to establish Humans First Coaching, where she helps leaders foster growth in their teams.
• Fostering Hearts Florida
  Katy talks about her nonprofit, which aims to fill the gaps in education for foster children. She explains how Fostering Hearts Florida provides a safe space for foster kids to catch up on their studies with the help of accredited curriculums and dedicated educators.
• Balancing Passion and Professionalism
  Katy emphasizes the importance of balancing personal passions with professional goals. Whether working on her nonprofit or leading a workshop, she’s committed to showing up fully for those she serves.
• The Challenges of Entrepreneurship
  Katy opens up about the loneliness and challenges of entrepreneurship. She offers insights on building a support system and surrounding yourself with people who align with your mission.
• Measuring Success Beyond Financials
  While financial stability is important, Katy shares how she measures success through the impact she has on others. Her goal is to leave every encounter with people better than she found them.

Key Takeaways:

• People-First Leadership Matters
  Katy’s focus on pouring into people is central to her success. She advocates for environments where personal and professional growth are intertwined, which is the foundation of Humans First Coaching.
• Fostering Hearts Is Filling Critical Gaps
  Fostering Hearts Florida aims to provide foster children with the educational support they need, tackling a major issue where less than 40% of foster kids graduate high school.
• Success Is Defined by Impact, Not Titles
  Katy’s approach to success is about making a difference in the lives of others. Whether through coaching or her nonprofit work, her mission is to uplift and empower people to realize their full potential.

"I want to leave people better than I found them, pouring my energy into them so they can realize their own magic and potential." — Katy Rey

CONNECT WITH KATY REY:

Website: https://katyrey.com/
LinkedIn: https://www.linkedin.com/in/katy-rey-b12b9853/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich |

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Never Been Promoted Podcast with Thomas Helfrich

Donnie SC Lygonis, an innovation expert from Sweden, shares his insights on the intersection of entrepreneurship and innovation. As a mentor at KTH Innovation, Donnie has worked with countless startups, helping them navigate the complex journey of turning ideas into viable businesses. His practical advice on grit, persistence, and the importance of showing up resonates with entrepreneurs at all stages.

About Donnie SC Lygonis:

Donnie SC Lygonis is a leader in innovation with decades of experience guiding startups through their early stages. At KTH Innovation, he supports students and researchers in developing their ideas into scalable, sustainable businesses. Donnie’s expertise lies in the intricacies of innovation, from understanding market timing to overcoming common entrepreneurial roadblocks.

In this episode Thomas and Donnie discuss:

• The Importance of Showing Up: Donnie emphasizes that 80% of success is simply showing up. The willingness to keep going, even when things are tough, is often what separates successful entrepreneurs from those who give up too soon.
• Innovation Is More Than an Idea: Innovation isn’t just about having a good idea; it’s about creating value for others. Donnie highlights the four main reasons innovations fail: they don’t work, they don’t scale, they aren’t profitable, or no one wants them.
• Starting Small with Big Vision: Entrepreneurs often struggle with balancing the size of their ideas and their capacity to execute. Donnie advises starting with small, actionable steps while keeping the bigger vision in mind.
• Grit and Perseverance Over Funding: Donnie dismisses the myth that most startups fail due to a lack of funding. Instead, he argues that it’s the lack of perseverance and grit that causes entrepreneurs to give up before they succeed.
• Building Networks and Trust: Trust is essential in business. Donnie shares his experience of building relationships with potential clients over several years before landing major deals. Networking and trust-building are key components of entrepreneurial success.

Key Takeaways:

• Showing Up Is Half the Battle

Donnie reinforces that consistently showing up and sticking with your entrepreneurial journey is critical to success.

• Start Small, Think Big

While having a big vision is important, Donnie encourages entrepreneurs to start small and prove they can make a business work before taking on larger risks.

• Innovation Takes Time and Persistence

Donnie underscores the importance of testing ideas early, learning from the market, and being patient as innovation often requires time to succeed.

• Success Comes from Grit, Not Just Money

The ability to persevere and continue pushing forward, even when faced with challenges, is what ultimately leads to success.

"The only loser is the person who is so afraid of not making it that they don’t even try." — Donnie SC Lygonis

CONNECT WITH DONNIE SC LYGONIS:

LinkedIn: https://www.linkedin.com/in/donnie-lygonis/


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko |

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Never Been Promoted Podcast with Thomas Helfrich

Mel Reyes, an entrepreneur, coach, and cybersecurity expert, uncovers how mindset, self-care, and massive action can transform both personal and professional lives. Mel shares his journey from corporate IT and cybersecurity to coaching, revealing the power of introspection and how to cut ties with what's holding you back.
 

About Mel Reyes

Mel Reyes has over 30 years of experience in IT and cybersecurity. In recent years, he transitioned from the corporate world to coaching, focusing on helping teams and individuals achieve success through mindset shifts, cultural transformation, and psychological safety. His mission is to help people educate and elevate themselves by focusing on core values and taking massive action.

In this episode, Thomas and Mel discuss:

• Mel's Journey from Corporate to Coaching

Mel reflects on his 30-year career in IT and cybersecurity and shares how introspective work led him to transition into coaching. His focus is on building a mindset for living the best life through self-care, cultural understanding, and psychological safety.

• The Importance of Self-Care and Mindset Shifts

Mel explains how taking care of yourself can lead to taking care of others. He introduces the concept of going from "selfless to selfish" and how that shift in mindset can help you prioritize your values and achieve your goals.

• Mel's 5 V's for Success

Mel introduces his framework of the "5 V's"—Views, Values, Vulnerability, Voice, and Vision—and explains how each element plays a role in personal and professional development. He emphasizes the importance of vulnerability in leadership and building trust within teams.

• Massive Action for Real Change

Mel shares his belief in taking massive action to achieve goals, recounting how he moved his family from New York to California in pursuit of a better life. He encourages listeners to take bold steps, make hard decisions, and stay aligned with their personal vision.

Key Takeaways:

• Mindset and Self-Care Are Critical for Success:
  Mel stresses the importance of prioritizing yourself to be able to help others, and how adopting a proactive, performance-oriented mindset can lead to personal and professional breakthroughs.
• The 5 V’s for Transformation:
  The "5 V’s" framework—Views, Values, Vulnerability, Voice, and Vision—helps individuals identify their strengths, understand their values, and take action toward achieving their goals.
• Massive Action Leads to Change:
  Change doesn’t happen by chance. Mel emphasizes the need to take massive action, make difficult decisions, and continually evolve to achieve the life and career you want.

"You can't sit back and wait for life to change. You have to take massive action and be willing to cut ties with the things that are holding you back." — Mel Reyes

CONNECT WITH MEL REYES:

Website: https://etc.limited/
LinkedIn: https://www.linkedin.com/in/melreyes/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Facebook: https://www.facebook.com/hovienko | https:

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Ever wondered how to turn financial turmoil into triumph? Join us as we chat with Ryan Page, founder of Backpocket CPA, who transformed his financially unstable childhood in Southern California into a successful career as a Certified Public Accountant. Ryan candidly shares his family's struggles during the 2008 financial crash and how these experiences fueled his passion for mastering cash flow and financial management. Plus, Ryan lightens the mood with tales of Nashville traffic and his top barbecue pick—Martin's Barbecue.

Looking to optimize your cash flow as an entrepreneur? This episode is packed with Ryan's expert strategies on identifying and eliminating unnecessary expenses, evaluating memberships and subscriptions, and the benefits of regular financial reviews. Learn how tools like You Need A Budget (YNAB) can make a significant difference in planning and allocating your finances more effectively. Ryan also dives into proactive bookkeeping and budget coaching, sharing insights that can drive better financial decisions and ultimately enhance cash flow management.

On the business side, Ryan offers invaluable finance and tax advice for small businesses and solopreneurs. Discover why separating business and personal accounts is crucial for accurate financial records and avoiding legal pitfalls. We also explore the intricacies of audit triggers, proper expense categorization, and personal audit experiences. To round things off, Ryan discusses the importance of balancing entrepreneurship with personal hobbies like playing the saxophone and practicing jujitsu, highlighting how these activities contribute to overall well-being and set a positive example for our children.

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Never Been Promoted Podcast with Thomas Helfrich

Traycee Mayer, founder and executive coach at Be You Leadership, joins Thomas Helfrich to share her inspiring journey from corporate leadership to entrepreneurship, focusing on authentic leadership. Traycee discusses how leaders can excel by embracing their true selves and using kindness and empathy to lead their teams effectively.

About Traycee Mayer:

Traycee Mayer is the founder of Be You Leadership, a leadership coaching company that helps executives and entrepreneurs develop their authentic leadership style. With over 40 years of experience in senior management, Traycee has worked with companies ranging from 180 to 600 employees. She specializes in guiding leaders through the challenges of balancing empathy, kindness, and strength to achieve sustainable business success.

In this episode, Thomas and Traycee discuss:

• The Origins of Be You Leadership: Traycee shares how her personal and professional experiences led her to found Be You Leadership. After decades of corporate leadership, Traycee realized the importance of authenticity in the workplace. 
• The Importance of Authentic Leadership: Traycee explains how being true to yourself is essential for success, whether you're an entrepreneur or working in a corporate environment. She emphasizes the value of connecting with employees on a human level, which leads to better performance and stronger business results.
• Helping Leaders Through Personal and Professional Challenges: Traycee talks about working with leaders who struggle to balance their personal and professional lives. She provides coaching to help them align their true selves with their leadership roles, leading to more fulfilled and effective leadership.
• Writing ‘The Leadership Contradiction’: Traycee discusses the inspiration behind her book, The Leadership Contradiction: Choosing a Path of Love and Kindness. She shares anecdotes and lessons from her career and highlights the need for leaders to embrace kindness without compromising strength.

Key Takeaways:

• Authenticity is Key in Leadership
  Traycee believes that leaders are most effective when they are true to themselves. By embracing authenticity, leaders can connect with their teams, improve morale, and foster a positive work environment.
• Kindness and Strength Can Coexist
  Traycee highlights that being kind doesn’t mean being weak. She teaches leaders how to be strong and decisive while still showing empathy and care for their employees.
• Personal Growth Leads to Professional Success
  By aligning personal values with professional responsibilities, leaders can create a more cohesive and fulfilling career path. Traycee encourages leaders to focus on self-awareness and personal growth as key components of their leadership journey.

"True leadership is not about fitting into someone else's mold—it's about being authentically you and leading with kindness and strength." — Traycee Mayer

CONNECT WITH TRAYCEE MAYER:

Website: https://beyouleadership.com/
LinkedIn: https://www.linkedin.com/in/trayceemayer/
Email: [email protected]
Book: The Leadership Contradiction (Available on Amazon and Barnes & Noble)

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/n

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Never Been Promoted Podcast with Thomas Helfrich

Jerry Scarlato, founder of Good Wolf Project, joins Thomas Helfrich to talk about the power of emotional intelligence, personal development, and overcoming the internal barriers that hold us back. Jerry shares his story of transitioning from owning a fitness studio to founding Good Wolf Project, a platform that helps individuals break free from self-limiting beliefs and habits.

About Jerry Scarlato:
Jerry Scarlato is the founder of Good Wolf Project, a personal development platform aimed at helping people break free from the self-imposed limitations holding them back. After years of running a successful fitness studio, Jerry pivoted into personal coaching and emotional intelligence development, helping individuals transform their lives through self-awareness, mindfulness, and inner work.

In this episode, Thomas and Jerry discuss

• The Evolution of Good Wolf Project: Jerry explains how his fitness background led to the creation of Good Wolf Project. Inspired by the parable of the two wolves, Jerry’s mission is to help people "feed the good wolf" within them by developing emotional intelligence and shedding limiting beliefs.
• Breaking Ties with Old Identities: Jerry shares how closing his fitness studio and going through a divorce were pivotal moments in his personal journey. He explains the difficulty of untying oneself from old identities and how doing so can open the door to growth and transformation.
• Mindfulness and Reflection in Personal Development: Jerry highlights the importance of incorporating mindfulness and reflection in personal growth. He discusses how walking and physical activity helped him navigate his own challenges and how these practices can help others become more self-aware and grounded.
• Reinventing Your Life After Major Transitions: Jerry talks about the challenges of reinventing yourself after life changes, whether it's a career shift, a personal loss, or closing a business. He emphasizes the importance of self-reflection and emotional intelligence in navigating these transitions.

Key Takeaways:

• You Are Your Own Biggest Obstacle
  Jerry believes that the biggest thing holding people back from success is themselves. By understanding and addressing their internal barriers, individuals can unlock their full potential.
• The Importance of Emotional Intelligence
  Developing emotional intelligence is crucial for anyone looking to grow personally and professionally. Jerry shares strategies for building emotional intelligence, including mindfulness practices and self-reflection.
• Major Transitions Require Inner Work
  Jerry's story of closing his fitness studio and navigating personal challenges serves as a reminder that major life transitions often require deep inner work and self-awareness to move forward successfully.

"We all have two wolves inside of us. The one that wins is the one you feed." — Jerry Scarlato

CONNECT WITH JERRY SCARLATO:

Website: https://www.goodwolfproject.us/
LinkedIn: https://www.linkedin.com/in/jerryscarlato/

CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted Face

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

Never Been Promoted Podcast with Thomas Helfrich

Matt Watson, founder of Full Scale and serial entrepreneur, joins Thomas Helfrich to talk about his entrepreneurial journey, his approach to building software development teams in the Philippines, and the lessons he’s learned from scaling multiple companies. Matt provides invaluable insight into navigating international business challenges, scaling SaaS businesses, and the evolving role of AI in tech.

About Matt Watson:

Matt Watson is a serial entrepreneur and founder of Full Scale, a company that provides affordable software development services by leveraging talent in the Philippines. With over 300 employees, Full Scale serves a variety of clients, including large enterprises. Before Full Scale, Matt founded and exited multiple SaaS companies, including VIN Solutions, which was sold for $150 million in 2011. His entrepreneurial journey includes deep expertise in scaling businesses, building effective teams, and navigating the challenges of international operations.

In this episode, Thomas and Matt discuss:

• The Origins of Full Scale: Matt explains how Full Scale was born out of necessity when he couldn’t afford to hire software developers locally. He shares the challenges of setting up a business in the Philippines and how his company grew to 300 employees, providing software development services to global clients.
• Building an International Business: Matt dives into the complexities of setting up a business overseas, from navigating government bureaucracy to managing operations remotely. 
• Leveraging Inbound Marketing and LinkedIn for Growth: Matt talks about the success of using LinkedIn and content marketing to generate inbound leads for Full Scale. 
• Navigating Multiple SaaS Ventures: Matt shares his experiences from building and exiting multiple SaaS companies, including VIN Solutions and Stackify.
• The Future of AI in Tech: Matt provides his thoughts on the role of AI in software development and content creation, discussing how AI tools like ChatGPT have changed the game for developers and content marketers.

Key Takeaways:

• International Business Isn’t Easy, But It’s Worth It:
  Setting up a business in another country comes with many challenges, but it can be incredibly rewarding if done right. Matt’s experience in the Philippines shows how international talent can help scale businesses at a fraction of the cost.
• Consistency and Content Drive Leads:
  Matt emphasizes the power of consistency in posting on LinkedIn and using content marketing to drive inbound leads. He has built a strong following and generated business through thought leadership and regular engagement on the platform.
• AI is Changing the Game in Tech:
  Matt believes that while AI is revolutionizing industries, businesses need to be careful about building products that are merely thin wrappers around AI tools like ChatGPT. The real value lies in integrating AI into workflows to solve real business problems.

"You need rock star requirements, not just rock star developers. The hardest part of software development is getting the requirements right." — Matt Watson

CONNECT WITH MATT WATSON:

Website: https://fullscale.io/
LinkedIn: https://www.linkedin.com/in/mattwatsonkc/
Podcast:https://www.startuphustlepodcast.com/

CONNECT WITH THOMAS:

X (Twitter)

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System