In today’s episode, we are talking about how to differentiate yourself from other agents in the market. Across Auckland there are thousands of agents that are all trying to sell properties in the same area, that’s why it’s vital to differentiate yourself from other agents. Everyone has their own unique strengths, finding what makes you stand out in the crowd is the key to obtaining more listings. To begin with, find your niche and something that is authentic to you as an agent and how yo...

In today’s episode, we are talking about digital marketing and how to utilise it in the real estate space. Building a community of followers through a social media presence is important for generating brand exposure and awareness. However, directing traffic to your website through Search Engine Optimisation (SEO) is one of the most successful ways to generate leads. To utilise social channels, it’s important to use a combination of paid and organic content and user-generated conten...

Cut to the Chase – Bias in the Market In today’s episode, we are talking about bias in the market. People often think that the market is biased towards certain buyers, but that’s not true. The key to eliminating bias is by maintaining exceptional service throughout your interactions with buyers. It’s all about standing out from other agents, knowing your market inside out, and going above and beyond for them to earn their trust. By earning buyers' trust and th...

In today’s episode, we are talking about is the market moderating? The market fluctuates and moderates for both the vendors and buyers but as agents it’s up to us to navigate this. Depending on if a vendor or buyer is asking, you may need to explain the trends in the market in a different way. It’s all about adapting and working with the current situation and data to get the best result possible for your clients.

In today’s episode, we discuss the makings of a good team. Most agents work by themselves but over the years I have realised how important it is to have help from others to manage the workload. Our advice is simple, start with a PA (personal assistant) who can help you get through daily tasks and manage your busy schedule. The next important member will be a buyer’s agent to help with attracting buyers and allow you the time to focus on getting listings. Once you are up and running it's time ...

In today’s episode, we discuss the current uncertainty in the market and differing opinions out there. Last year the market was climbing and buyers were willing to pay more in order to not miss out on securing a property. This year the lending is tougher and buyers are no longer in the position to meet some vendor’s price expectations. As agents, it’s now all about navigating this new environment and interoperating the shifts in the market so we can continue to deliver amazing results f...

In today’s episode we are answering some of our viewers’ real estate questions. Whether you’re interested to know about effective ad titles, market trends or how to get into the industry it’s important to remember that agents have two major skills: negotiation and marketing. Available on all major platforms or visit www.cuttothechasepodcast.nz

⁠You know what they say, the best agents do better when the market is tougher!Here we are at the beginning of 2022 and now more than ever we are seeing that the market moves faster than people. What does this mean for us agents? That we need to be adaptive and aware of the headwinds out there. Things might be moving quickly in 2022 but always trust the process!Available on all major platforms or visit www.cuttothechasepodcast.nz

So here we are at the end of 2021 and what a year it has been! There have been many ups and downs in real estate this year and lots of key learnings to take away.The percentage of stock in the market has grown exponentially this year and buyers are getting savvy. In this industry, it’s so important to keep learning and adapting as the market changes. As we approach the start of 2022 this is the perfect time to re-evaluate our business and our approach with clients to keep up with the cha...

⁠⁠As real estate agents sometimes we get caught up in wanting people to like us, but this leads to false rapport. What we really need to focus on is getting our clients to respect us rather than befriend us.As the market continues to get tougher it is becoming more and more important to be honest and upfront with your clients as their trusted advisors. We as agents are here to tell people what they need to hear not what they want to hear.Available on all major platforms or visit www.cutt...