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Shipping perishables isn’t just about getting products from A to B—it’s a high-stakes logistics challenge where delays mean financial loss, spoiled goods, and environmental waste. In this episode, I speak with Juan Meisel, CEO of Grip, a company transforming perishable fulfilment through AI-driven logistics.

Juan shares insights from his time at ButcherBox, where scaling operations exposed the inefficiencies of traditional fulfilment models. He explains how Grip optimises shipping for frozen and refrigerated products, reducing waste and emissions while improving delivery reliability. 

We also discuss:

• The impact of AI on shipping perishables – how predictive models adjust packaging and routing in real time.
• Weather disruptions and supply chain resilience – why holding shipments proactively can be more sustainable than reshipping failed deliveries.
• The balance between sustainability and cost – how brands can cut logistics emissions without sacrificing efficiency.
• Why standardisation isn’t always the answer – introducing variability in packaging and carrier selection can actually improve sustainability.

If your business depends on shipping perishable goods—whether it’s food, pharmaceuticals, or speciality products—this episode provides a data-driven perspective on reducing waste while keeping operations efficient.

Listen now on your favourite podcast platform.

👉 Connect with Juan Meisel on LinkedIn
👉 Learn more about Grip at gripshipping.com

#SupplyChain #Sustainability #Logistics #AI #PerishableShipping #Fulfilment #Ecommerce

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