Turning behavioral insights into effective strategies for your eCommerce business will never be an easy goal to reach without having a proper knowledge of psychology as well.

In this episode, Guido X Jansen, Global Business & Technology Evangelist Spryker Systems, joins Valentin Radu in a CVO Live session to talk about the importance of using behavioral analysis to understand customers better, cognitive biases, and experimentation!

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Val Geisler - Customer Advocacy Lead @Klaviyo - shares insights on how to use CVO principles to develop effective email marketing campaigns. The episode is brimming with tips for optimizing email content for conversion, segmenting your email list for maximum impact, and writing compelling messages. 

Val and Valentin also discuss the importance of delivering value to your customers through email marketing and building long-term relationships with them. 

Tune in now to learn how to improve your email marketing with CVO and drive business growth!

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Valentin Radu and Peter Fader explore the critical role of Customer Lifetime Value (CLV) in the marketing picture for eCommerce businesses. 

Tune in to understand the true meaning of CLV, how it can inform your marketing strategies, and how to get started on increasing CLV. 

The two discuss how factors such as customer acquisition cost, retention rates, and average order value impact CLV, and how eCommerce businesses can use this information to optimize their marketing efforts and drive revenue growth. 

Tune in now to learn how to incorporate CLV into your eCommerce marketing strategy and drive long-term profitability!

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This episode explores the Jobs to be Done methodology, a powerful approach to understanding customers' needs and developing products and services that truly meet those needs. 

Bob Moesta - the creator of this methodology - shares insights on the importance of focusing on the customer's job to be done rather than just their demographic or psychographic profile, and practical strategies for applying the methodology to product development and marketing. 

Tune in now to learn how the Jobs to be Done methodology can help you better understand your customers and create products and services that truly meet their needs.

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Valentin Radu uses his experience in eCommerce to explain the eCommerce Growth Formula: a proven framework for accelerating growth and achieving success in the eCommerce space. 

He also discusses the importance of leveraging data and analytics to make informed decisions, the impact of user experience on conversion rates, and actionable tactics for boosting customer engagement and loyalty. 

Whether you're an established eCommerce brand or just getting started, this episode will provide valuable insights to help you drive growth and achieve your business goals. 

Tune in and discover how to leverage your existing customers to bring your eCommerce the growth you plan to have.

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This episode delves into the crucial role of Customer Experience in optimizing Customer Value. 

Karl Gillis shares insights on the importance of creating a positive and memorable customer experience, the impact of customer loyalty on business success, and actionable strategies for improving customer experience at every touchpoint. 

Listen and discover how to learn how to leverage the power of customer experience for increased customer lifetime value and business growth.

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