If you’re an eCommerce professional (or owner), you might be struggling with growing and creating a loyal customer base. 

We invited Prof. Daniel McCarthy for a CVO Live episode, to discuss the real reasons why eComm & Retail companies are struggling so much these days.

With his background in finance and his Ph.D. in statistics, he can look at the industry through different lenses as opposed to an eCommerce entrepreneur. 

Tune in to uncover the reasons behind your struggles and a new way of using your data to grow a sustainable businesses through Customer Lifetime Value!

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In this episode, we invited Johann Van Tonder, COO at AWA Digital, to share his expertise and insights on ideation and optimization in eCommerce. 

The main idea of this episode revolves around establishing an optimization culture in your company. For it to be successful, it's crucial to involve senior-level team members and understand customers' problems and pain points. 

As an author and one of the industry's best optimizers, Johann Van Tonder offers actionable advice on creating a culture of optimization that drives results. 

Tune in now to learn from the experts and discover how to cultivate a company culture that prioritizes optimization and maximizes success.

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In this episode, Will Laurenson shares the best strategies to use for increasing Customer Lifetime Value in the modern eCommerce world, starting with the customer-centric mind, fulfilling every CRO issue, and delivering relevant value to the customers. 

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To avoid losing customers, it's essential you focus on optimizing the customer experience rather than relying solely on marketing efforts. 

In this episode, Valentin Radu discusses the importance of Customer Value Optimization (CVO) with Khalid Saleh, CEO at Invesp. 

They explore how to create a customer-centric strategy that prioritizes delivering value to your most valuable customers. The episode emphasizes the importance of understanding the customer journey and identifying and addressing friction points. 

Tune in now to learn how to implement the CVO methodology in your business and create a winning eCommerce strategy.

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In this episode, we dive into the importance of customer centricity in eCommerce and how Customer Value Optimization (CVO) can help businesses achieve it. 

Talia Wolf offers us tips on meeting customer needs, adapting the customer journey for these needs, and delivering exceptional customer service. 

Tune in to learn how to put the customer at the center of your eCommerce strategy and create lasting relationships that drive revenue and maximize CLV!

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Customer connection is vital in eCommerce - as it impacts your Customer Lifetime Value and revenue growth. 

For example, even sending packages without considering the customer experience can hurt your business. 

In this episode, Valentin Radu and Tim Kilroy explore what optimizing for CVO entails in eCommerce and agencies, emphasizing that agencies must go beyond task delivery to thrive in the future. 

Tune in now for actionable insights on maximizing CLV in your business!

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In this episode, Tim Ash, International keynote, marketing advisor to executives, and bestselling author explores what it takes to become a leader in your organization. 

He will share insights on the key skills and qualities that define successful leaders, from effective communication and strategic thinking to emotional intelligence and adaptability. 

Him and Valentin Radu also discuss practical strategies for developing leadership skills, including tips for building relationships, managing teams, and inspiring others to achieve their full potential. 

Tune in now to learn how to become a leader in your organization and make a positive impact on your team and your company!

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As a pioneer of Internet marketing strategy, Jeffrey Eisenberg shares his perspective on approaching Conversion Rate Optimization with a CVO-focused mentality. 

Get ready to get practical tactics for optimizing website design, navigation, and user experience, with the purpose of providing a seamless experience for your visitors and turning traffic into conversions. 

This episode also highlights the role of personalization and customer engagement in driving conversions and building long-term relationships with customers. 

Tune in and learn how CRO + CLV can truly make a difference and take your eCommerce business to the next level!

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Nichelle Hubley - CEO at &BAM Agency - discusses CVO and its role in crafting effective email marketing campaigns for eCommerce that drive revenue growth and maximize customer lifetime value. 

She highlights the importance of delivering value to email subscribers, including tips for crafting personalized and relevant content, optimizing email frequency, and segmenting your email list based on customer behavior and preferences. 

Tune in now to learn how to do email marketing the CVO way in eCommerce and take your business to the next level!

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As humans aren’t always logical about their purchases, this episode dwells into the fascinating world of psychology and its role in nailing Customer Value Optimization (CVO) in eCommerce. 

Conversion Scientist, Brian Massey, shares insights on the psychological factors that influence customer behavior. Learn more about the power of social proof, the impact of emotions on decision-making, and the role of cognitive biases in shaping customer perceptions. 

Tune in now to learn how to use psychology to nail CVO in eCommerce!

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