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How do you build customer experience around support⦠not in spite of it?
In this *Greatest Hits* episode of CX Passport, Sarah Hatter shares insights from over a decade of championing support as a strategic pillar of CX. As the founder of ElevateCX and someone whoās worked across SaaS and startup landscapes, Sarah brings a grounded, honest take on what actually works when supporting customers.
Originally released as Episode 173, this conversation stood out for its real-world perspective, practical advice, and Sarahās clear voice for treating support teams like the heart of the business.
CHAPTERS Ā
00:00Ā Asking permission in support conversations Ā
02:30Ā Support as a CX foundation Ā
05:10Ā Why fast responses arenāt always better Ā
08:45Ā The āescalation mindsetā trap Ā
12:20Ā Training great support teams Ā
15:40Ā Mental health in support roles Ā
18:05Ā What leaders miss about burnout Ā
20:15Ā Why support should be a strategic asset Ā
22:45Ā First Class Lounge Ā
26:20Ā How ElevateCX was born
Episode resources: Ā
Connect with Sarah Hatter on LinkedIn: https://www.linkedin.com/in/sarahhatter Ā
Learn more about ElevateCX: https://www.elevatecx.co
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I'm Rick Denton and I believe the best meals are served outside and require a passport.