Andrea Palten, VP of Marketing at Techstars, shares game-changing insights on how early-stage startup founders can build and pull up their marketing strategy in a “more with less” approach. From AI-driven pivots to measuring the right metrics, Andrea’s smart breakdowns will help your series A, B, C, and D funded startups compete against industry giants – without getting overwhelmed or breaking your bank. 

Key Insights: 

Marketing for early-stage startups — what actually works? 
AI & marketing pivots — where should startups adjust their approach? 
Metrics that matter — which KPIs to track & prioritize? 
Competing with big players — how to stay confident & carve your niche 

CXO Spotlight: Enterprise AI: Data Strategies for Product Development SuccessJoin us as Tech Fabric's leadership team reveals their data-driven approach to enterprise AI and product development success. Learn how their journey from a startup to an enterprise technology partner has shaped their unique perspective on AI implementation and customer-centric solutions.Key Insights:-Building enterprise-grade AI solutions at scale-Data strategies that drive product development-Balancing AI innovation with practical implementation-Future of AI agents in enterprise operations-Human creativity's role in the AI era🔍 Must-Watch Moments:-Tech Fabric's evolution to enterprise success-Real-world AI implementation frameworks-Customer experience transformation stories-Strategic approach to emerging technologiesConnect with Chirag Khanijau:https://www.linkedin.com/in/chirag-khanijau/Connect with our guests:Preetham Reddy - Founder & CEO, Tech Fabrichttps://www.linkedin.com/in/preethamreddy/Troy Busot - Chief Technology Officer, Tech Fabrichttps://www.linkedin.com/in/troybusot/John Bellaud - Chief Product Officer & CMO, Tech Fabrichttps://www.linkedin.com/in/johnbellaud/Follow CXO Spotlight:Website: https://www.Flywheelr.comLinkedIn: https://www.linkedin.com/company/flywheelrTwitter: @TheFlywheelr#enterpriseai #DataStrategy #ProductDevelopment #AI #Innovation #TechLeadership #CXOSpotlight #TechFabric #AITransformation #ProductStrategyPowered by Flywheelr

B2B Marketing is evolving—AI and Corporate Influencers are taking over! Are you a Founder, Co-founder, or CXO looking to scale your brand, drive engagement, and stay ahead in 2025? In this episode of CXO Spotlight, we sit down with Von Grant, Chief Marketing Officer of Quantum IDG Group, to break down the future of marketing, AI’s impact on personal branding, and why corporate influencers are now essential for business success.

What You’ll Learn in This Episode:

oin us as Russell Unrath, CEO of MedCognition, shares his powerful journey from personal tragedy to pioneering AR-based medical training. Discover how founder-led branding and authentic thought leadership drove MedCognition's success in transforming healthcare education.