In this podcast we chat to Nic Ray from BrandsEye on social media mentoring and how it relates to the customer experience. Nic is the Chief Marketing Officer of BrandsEye. He is also a dad, a surfer and a keen, but unlucky fisherman. He cut his teeth in ad-land working at Ogilvy in South Africa and the UK. He then went on to be part of the founding leadership team that built and sold an African digital agency group (Quirk) to WPP. Today, he is helping grow BrandsEye into a global opinion mining business.