In this podcast we chat to Andrew Vorster, who shares his thinking about understanding your customer through data. Although Andrew has spent the last 20 years living in the UK, he is first and foremost an “Imbongi” – an African Storyteller, an honorific he picked up in his youth when armed with a portable slide projector, he would entertain the locals from surrounding farms with stories of far off places that his father had travelled to, regaling them with tales of cultures and technologies that had not yet reached our shores. Today, as an Innovation Consultant, it is he who travels far and wide in search of the impacts and implications that technologies and innovations are having on society, industry and the individuals within, acting as a catalyst to create the story of a future not yet written.