Daily Content Machine

Overlap is a book I wrote for anyone wanting to start a business while working a full-time job.

This weekly lecture series features my commentary on the book, one chapter at a time. It differs from the audiobook in that it's not merely a reading of the book.

The way I'm approaching this series is by thinking of it in terms of how I would deliver the book to you in my own words if we were speaking together personally.

seanwes tv is back! I started this channel in 2014, published hundreds of videos and then took a break.

The break is over. We’re back and we’re here to stay!

The videos I’ll be publishing are quite different from how the channel started out originally. Previously, seanwes tv was a show with just me, a multi-camera setup, and highly scripted videos.

The new seanwes tv is more of a network—with MULTIPLE shows featuring different people.

Here are something of the things you can look forward to…

I opened up my email inbox and there was a message from someone. The entire message was a sales letter for what I assume is a program they were selling.

The problem was I had no idea what they were talking about.

Throughout the whole letter, they used an acronym. They didn’t even define the acronym either!

I don’t remember exactly which letters they used, but to pick three random letters, let’s just say it was KBL.

What does “KBL” mean? When you hear “KBL” does that give you any kind of emotional response?

Of course not, because there haven’t been any impressions of KBL in the past for you to associate with. No one has marketed KBL to you.

Now, if I said “UPS”, that means something to you! “ABC” means something to you. GE—you’ve heard of that before.

For people to know, understand, and associate an emotional response with a set of letters, millions, if not billions, of dollars of marketing put into it.

That’s the reason large companies can get away with using acronyms. You can’t!

The biggest thing that’s going to prevent you from being able to scale your business is your lack of processes.

Processes are a group of steps that make up a procedure for performing some kind of task. It’s how you do your work.

You don’t have a process unless it’s written down.

You know how you do your work in your mind, but you end up skipping steps, making mistakes, and you have no list of procedures to pass on to someone you hire as you grow.

Everything you do should have a process.

How do you hire people who are going to work as hard as you do? Is it possible to get people to work and care as much as you do?

No. It’s not possible. You don’t, you can’t.

The people you hire are never going to work as hard as you do.

This is your thing. No matter how much you inspire, invest in, motivate your employees and your team members, it’s never going to be the same as how hard you work. That’s something you need to accept. Remember that you work for your team.

What you are asking your employees to do is to give up a part of their life.

When they’re giving you some of their time, they’re giving up a part of their life to invest in your mission.

What are they going to get in exchange for that?

Today, we’re going to talk about where you can actually find the people you want to hire.

• How do you find good people?

• Where are the places you look?

• What qualities should you look for?

One of the most important qualities I look for in someone I want to hire is the willingness to seek and acquire responsibility.

Most people want to shirk responsibility. People who look for ways to be responsible are the people I want to give responsibility to.

Most people want to say, “The problem wasn’t my fault. It was someone else.” They want to blame. They want to make excuses.

When I see someone who goes out of their way to take responsibility for a problem, I love it. I love when there’s someone on my team and something happens that wasn’t even necessarily their fault, and they go out of their way to take responsibility.

Today, we’re going to talk about communicating your mission and your vision to your team. How do you get a team on board with your vision for the future?

The first thing you have to do is get very clear on your vision.

You need to know your vision yourself before you try and get other people on board. That’s probably the biggest thing people miss.

If you don’t know what your vision is, good luck trying to get anyone else on board.

First you have to know your vision, then you need to communicate it.

People want to follow someone who looks like they have a sense of direction.

When I was first getting started in business, I had Superhero Syndrome. I wanted to do it all myself, and I didn’t want to delegate because I was scared.

I was scared that other people wouldn’t care as much as me, wouldn’t care about the quality, and wouldn't work as hard.

I’ve actually got a video dedicated entirely to that topic coming up later this week so stay tuned.

Today, I want to talk about five things you should keep in mind when it comes to delegating.

A little over five months ago now, I started up seanwes tv again seven days a week. Since then, we’ve produced 125 episodes of this show, which I’m pretty excited about.

However, I’m updating you today to let you know that I do have to put seanwes tv on hold for a brief period.

I have a ton of writing and preparation to do for two courses I’m working on right now—Supercharge Your Writing and Value-Based Pricing.

Supercharge Your Writing will be launching on March 29th and Value-Based Pricing will be launching later in May.

seanwes tv takes a lot of time and a lot of focus to produce, not just for me, but my whole team.

With a big launch coming up we definitely have our work cut out for us. It’s a tough call and I will miss doing the show for a little while, but we need to focus our efforts.

I don’t anticipate it being a very long hiatus—I will be returning to seanwes tv soon.

If you have products and you’re selling products, you’re making a huge mistake. That sounds weird, but let me explain: if you have products and you’re selling products, that’s not what people actually want.

As much as you believe that they want your products, they don’t actually want your products.

They want what your products can do for them. They want to solve some sort of problem. They feel like your product fills a void in their life, but even more than that, they want what your product helps them become.

Your customers aren’t buying your product, they’re buying a better version of themselves.