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October 10, 2024 Relationships Matter: Bronzelens Film Festival developing the next generation of filmmakers.

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Two-time Emmy and three-time NAACP Image Award-winning television Executive Producer Rushion McDonald interviewed Kathleen Bertrand.

Founder of the BronzeLens Film Festival, one of the nation's premier film festivals dedicated to showcasing filmmakers and storytellers of color. Based in Atlanta, Georgia, BronzeLens has spent more than 15 years creating opportunities for diverse voices in film, television, documentaries, animation, music videos, and digital media.

The discussion explores the origins of BronzeLens, Atlanta's role in the film industry, filmmaking opportunities, networking, social justice storytelling, and how vision, relationships, and persistence transformed an idea into a globally recognized cultural institution.

Purpose of the Interview

The purpose of the interview was to:

Highlight the impact of the BronzeLens Film Festival.
Discuss opportunities for filmmakers of color.
Explain how the festival was created.
Showcase Atlanta's emergence as a film production hub.
Promote the 15th Annual BronzeLens Film Festival.
Encourage aspiring creators to tell their stories.
Demonstrate the power of relationships and community building.

About BronzeLens Film Festival

BronzeLens Film Festival was founded to ensure that creators of color have access to:

Visibility
Industry connections
Networking opportunities
Educational resources
Film exhibition platforms

The festival serves filmmakers from:

Atlanta
The Southeast
Across the United States
Around the world

Its mission is to help storytellers gain opportunities in an industry where access has historically been limited.

Why BronzeLens Was Created

Kathleen explained that the idea originated while she was a senior executive at the Atlanta Convention & Visitors Bureau.

The catalyst came from then-CEO William Pate, who asked an important question:

"Why doesn't Atlanta have something like Sundance for the African American community?"

At the time:

Georgia's film industry was rapidly expanding.
Major productions were increasingly choosing Atlanta.
Tyler Perry Studios was growing.
Opportunities were emerging for filmmakers.

However, there was no major platform dedicated to connecting filmmakers of color with those opportunities.

Kathleen took that challenge seriously.

Building the Vision

After receiving the challenge, Kathleen spent months:

Researching film festivals.
Studying successful models.
Meeting with local filmmakers.
Identifying gaps in the market.

She sought advice from respected Atlanta professionals including:

Cheryl Gripper

Former executive at 11Alive and community leader.

Deirdre McDonald

Emmy Award-winning producer and educator who became BronzeLens' Artistic Director.

Together they built the foundation for what would become BronzeLens.

The Importance of Atlanta

BronzeLens is deeply connected to Atlanta's identity.

According to Kathleen:

Atlanta is now one of America's leading centers for:

Film production
Television production
Creative talent
Entertainment entrepreneurship

The festival was designed to ensure that people of color participated in that growth.

Key Point: BronzeLens exists to help diverse storytellers claim a place in Atlanta's booming entertainment economy.

How the Name BronzeLens Was Created

One fascinating story from the interview involved the festival's name.

The original proposed name was:

Bronze Jubilee Film Festival

After presenting the concept to executives from Turner Broadcasting, feedback suggested the name needed improvement.

A professional naming company was brought in.

After several weeks, they proposed:

BronzeLens

Kathleen immediately knew it was the right choice.

The name represented:

Bronze communities worldwide
Storytelling
Film
Creativity
Perspectives through a lens

The Festival's Growth

The first BronzeLens event launched in 2010 with:

23 films
Community support
Industry participation
Strong local engagement

Since then the festival has expanded dramatically.

Today it attracts:

Independent filmmakers
Producers
Industry executives
Celebrities
Students
Film enthusiasts

from across the globe.

Academy Award Qualifying Status

One of the festival's most significant accomplishments is becoming:

An Academy Awards Qualifying Film Festival

Since 2016, BronzeLens has held Oscar-qualifying status for short films.

This means:

Winners of specific categories become eligible for Oscar consideration.
Filmmakers gain national and international visibility.
The prestige of the festival increases significantly.

Key Point: BronzeLens serves as a potential pathway toward Academy Award recognition.

BronzeLens 2024 Festival Highlights

The festival runs:

August 21-25

Features include:

Film screenings
Industry panels
Workshops
Networking sessions
Awards ceremonies
Filmmaker events

More Than 140 Films

The festival showcases over:

140 Films

Covering topics such as:

Social justice
Comedy
Relationships
Mental health
Religion
Spirituality
History
Culture

Celebrity-Connected Projects

Kathleen noted that several submitted films included involvement from notable entertainment figures and producers.

Among them:

Jamie Foxx
Jamie Lee Curtis
Morris Chestnut
Ben Crump
Deborah Riley Draper

Their participation demonstrates the growing credibility and reach of the festival.

Cinema and Social Justice Sunday

One of BronzeLens' most important traditions is:

Cinema and Social Justice Sunday

This program reflects Atlanta's role in the Civil Rights Movement.

The event focuses on:

Human rights
Social justice
Civil rights stories
Community awareness

Importantly:

Admission is Free

The goal is educational engagement and community participation.

Why Social Justice Is Central to BronzeLens

Kathleen believes social justice storytelling is inseparable from Atlanta's identity.

Atlanta is home to the legacy of:

Dr. Martin Luther King Jr.
Congressman John Lewis
Reverend Joseph Lowery
C.T. Vivian
Ambassador Andrew Young
Coretta Scott King

As a result, BronzeLens intentionally preserves this connection through its programming.

Andrew Young Cinema and Social Justice Award

The festival created:

The Andrew J. Young Cinema and Social Justice Award

to honor Ambassador Andrew Young's contributions.

Many people know him as:

Civil rights leader
Diplomat
Mayor of Atlanta

Less known is the fact that Andrew Young is also an accomplished filmmaker and documentary producer.

The award celebrates:

Film excellence
Human rights advocacy
Social impact storytelling

The Inaugural Filmmakers Ball

A major celebration associated with the 15th anniversary festival is:

The BronzeLens Filmmakers Ball

Held:

August 24

Features:

Networking
Celebration
Recognition of filmmakers
Community engagement

The event evolved from a previous women's recognition program.

What Makes BronzeLens Successful?

Rushion asked Kathleen the secret behind sustaining the organization for 15 years.

She identified three key factors:

1. Exceptional Hospitality

BronzeLens makes filmmakers feel valued.

The organization focuses on:

Welcoming experiences
Genuine support
Professional treatment

Many filmmakers cite this as one of the festival's greatest strengths.

2. Strong Volunteer Support

More than 100 volunteers participate annually.

Many volunteers are:

Emerging filmmakers
Students
Creatives

who gain networking opportunities while supporting the festival.

3. Relationships

Perhaps her most important lesson:

"Relationships are everything."

Kathleen emphasized that success comes from:

Building trust
Maintaining integrity
Creating genuine partnerships
Helping others succeed

Memorable Quotes

Kathleen Bertrand

"We wanted to create a platform for filmmakers of color."

"Atlanta was the perfect place."

"This is the cradle of the Civil Rights Movement."

"BronzeLens wanted to be that pivot point."

"We treat people well."

"Relationships matter."

"Knowing people is important, but integrity is essential."

Rushion McDonald

"Everyone has a bright idea. How do you make it a reality?"

"Relationships continue to open doors."

"This festival has become a destination."

"The stories need to be told."

Overall Message

Kathleen Bertrand's journey demonstrates how a single idea, combined with research, relationships, vision, and perseverance, can become a lasting institution. BronzeLens Film Festival has grown from a concept inspired by a simple question into an internationally respected platform that showcases diverse stories, creates industry opportunities, celebrates social justice, and helps shape the next generation of filmmakers. The festival's success illustrates that meaningful change often begins when someone sees a gap, builds community around a purpose, and commits to serving others with excellence.

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