Only when the mind is free from choice is there liberation. All craving is blinding. Your choice is born of fear, of the desire for consolation, comfort, reward, or as a result of cunning calculation.
When you choose, as you do choose, your choice merely creates another set of circumstances which results in further conflict and choice.
Your choice, which is born of limitation, sets up a further series of limitations, and these limitations create the consciousness which is the 'I', the ego.