Damon Courtney is the creator of BookFunnel, a platform that helps authors deliver digital books to readers and build marketing funnels. A former self-published fantasy author who published a trilogy in 2011, Damon created BookFunnel to solve the problem of easily delivering free books to readers' devices. What started as a simple solution for getting ebooks onto Kindles has evolved into a comprehensive platform that now delivers approximately 150,000 books per day and offers tools for author collaboration, group promotions, and building reader relationships.

In this episode:

• What a book funnel is and how it differs from traditional marketing
• The reader journey from discovery to becoming a superfan
• How to create effective reader magnets and lead capture systems
• Using group promotions to collaborate with other authors
• Author swaps for cross-promotion opportunities
• Different strategies for fiction vs. nonfiction funnels
• The lifetime value of readers and how to calculate it
• Creating bonus content to capture readers at the end of books
• Why giving away multiple books can be more effective than one
• Building organic vs. inorganic traffic through book funnels

Resources mentioned:

• BookFunnel.com - https://bookfunnel.com/
• Scrivener - https://scrivener.app/
• Vellum - https://vellum.pub/
• Atticus - https://www.atticus.io/
• Group promotions 
• Author swaps

Connect with Damon Courtney:

• Website: https://bookfunnel.com/

Connect with Teddy Smith:

• @teddyagsmith
• Website: https://publishingperformance.com/?ref=ywm3mtc
• Facebook - https://www.facebook.com/publishingperformance/
• Pinterest - https://nz.pinterest.com/publishingperformance/
• Instagram - https://instagram.com/publishingperformanceinsta
• Youtube -https://www.youtube.com/channel/UCHV6ltaUB4SULkU6JEMhFSw
• Linkedin - https://www.linkedin.com/company/publishing-performance/

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