During our first episode we are speaking with Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and author of three New York Times best-selling books, including Predictably Irrational. In this episode we dive into:

• Dan’s frightening experience as a hospital patient, which later prompted him to launch an inquiry on how we can die better.

• How finding his writing voice took him a while, and how his “cookbook” is still in the works.

• Why an alternate career choice of becoming a politician wasn’t for him.

• How making the invisible visible became one of his most important pieces of research.

• What prompted him to say “the more I study decision-making, the more I'm willing to be paternalistic.”

• And the link between office furniture, employee salaries and company profitability.

For more information on Dan, you can visit him at www.danariely.com

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