Imagine yourself walking into a room and everyone quiets down when they see you, even though you haven’t met any of them before.

The Power Of Your Reputation

For example, people have to fill out an application form, watch a video, or complete a course before they can even speak with you, or get coaching from you. They can’t just call you.

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Show me your friends, I’ll show you your future.

Millionaire Secret To Peak Productivity

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John Henry is a Dominican-American entrepreneur, founder of the non-profit incubator Cofound Harlem, and a Venture Partner at Harlem Capital Partners. He sold a $1 million dollar business when he was just 21.

In this podcast, he shares his story about starting his first business at 18, an on-demand dry cleaning service for the film and TV industry in New York City, with clients such as The Wolf of Wall Street, Boardwalk Empire, Power, and more.

It began with his philosophy that, “The way you do anything is the way you do everything.” He noticed hardly visible wrinkles in a customer’s blazer and was determined to set a precedent for quality service.

He also discovered the advantage of “riches in niches.” when his dry cleaning service got him client leads in the film industry, and he found a niche market.

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Do you know my real name, not Dan Lok, but my actual name? Probably not. Just like most people don’t know the real names of Gene Simmons, Marilyn Monroe, or Jackie Chan.

For example, many, many years ago, when I first got into copywriting, I called myself the Wiz Kid of Copywriting. And the name I was using was Daniel Lok. How many of you know my Chinese name? My Chinese name, don’t laugh, is Ji Fung Lok. Lok is just my last name, my family name, so my full name is Ji Fung Lok. Why don’t I use that name in my personal brand?

Because no one will remember it. And nobody can pronounce it.

You’ve probably had this experience where you meet someone and you can’t pronounce his name, so you just say, “Nice meeting you.” Or you can’t remember the last name and because you met two Toms that day, you can’t remember which Tom was which. Your name is actually part of your personal brand, so if your name is difficult to pronounce, change your name.

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What if I could teach you one simple trick, one powerful trick, to increase your sales without adding a single dollar of expense? Would you be interested?

Now, before I teach you this trick, I want to ask you a question. What do you think is the most expensive sale when it comes to business? Can you guess it? That’s correct. Your first sale.

When it comes to marketing, the most expensive expense is acquiring the first customer. Why? Because they don’t know you, they don’t like you, and they don’t trust you. It’s that period of time where you are “kind of still dating,” to use a dating analogy.

You and the customer are trying to find out if your product and service are a good fit for each other. So finding and testing ways to acquire the first customer are very, very costly.

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