Dan Madden, founder of Madden Equipment, and Mike Valvano, former President at Madden join the History of Gear to talk about how Madden stood out from other early pack companies and the rise, acquisition, sunsetting, and revival of the brand today.

Madden Equipment

https://www.maddenequipment.com/

Dan Madden

https://www.linkedin.com/in/danmadden/

Mike Valvano

https://www.linkedin.com/in/mike-valvano-7480906/

Watch these conversations on YouTube!

https://bit.ly/33SVb2O

Listen to these conversations on the Highlander Podcast.

https://opdd.usu.edu/podcast

The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.

Learn more at opdd.usu.edu or follow the program on LinkedIn or Instagram.

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