Michelle Bates organized and executed a "content residency" in New Zealand, and it instantly caught our attention. Collaboration between multiple brands, athletes and creators, all in one of the most epic outdoor playgrounds on this planet. We had to know more about how this came together - and more importantly - where it's going.

Show Notes:

Outsiders: https://for-outsiders.com/

NZ Experiences: https://for-outsiders.com/book-our-trips

February Residency: https://for-outsiders.com/february-nz-content-residency-eoi

Marriott Bonvoy Outdoors: https://www.marriott.com/en-us/outdoors

People For Bikes: https://www.peopleforbikes.org/

Second Nature - Jonathan Levitt Episode: https://www.youtube.com/watch?v=fYEjPke9Btg

BPC - Brand, Product, Content:

Outdoor Brand Camp: https://www.outdoorbrandcamp.com

Women Who Run With Wolves: https://amzn.to/47O5Z40

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

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Jake Largess joined Suunto just in time for the rebirth of the company and expansion beyond watches. Recounting his history in the industry, including his time at Nike as part of the 6.0 project, Jake shares lessons he's learned through his experience, and how they apply to what he's working on now. Suunto recently launched the Vertical 2 watch, and in this podcast we learned more about their other recent product line expansion: bone-conducting headphones.

Show Notes:

Jake Largess: https://www.linkedin.com/in/jake-largess-6840a717/

Suunto: https://www.suunto.com/

Simon Dumont: https://www.instagram.com/simondumont/

Suunto Headphones: https://us.suunto.com/pages/bone-conduction-headphones

Courtney's Signature Watch: https://us.suunto.com/products/suunto-race-s-titanium-courtney

Tailwind: https://tailwindnutrition.com/

SunGod: https://www.sungod.co/

Salomon Courtney Signature Shoes: https://www.salomon.com/en-us/product/s-lab-genesis-limited-courtney-edition-2-li8326/L47829400

Abby Hall: https://www.instagram.com/abby.k.hall/

Vertical 2 Watch: https://us.suunto.com/products/suunto-vertical-2-all-black

BPC - Brand, Product, Content:

Suunto: https://us.suunto.com/

Vessi - Waterproof Shoes: https://vessi.com/

The Row: https://www.therow.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Kyle Siegel, founder of Raide Research, appeared on the Second Nature podcast one year ago - just as he was finalizing the brand's first entry into trail running with the LF 2L belt. We've been following Raide closely since then, and brought Kyle (and his newest hire) back on the podcast to check in. It's safe to say, quite a bit has changed since the last time we had Kyle on the podcast.

Show Notes:

Kyle Siegel: https://www.linkedin.com/in/kyle-siegel/

Raide: https://raideresearch.com/

Original Second Nature x Raide pod: https://www.youtube.com/watch?v=mAYD20ZXJOM

Interval (Shop): https://intervalrunning.co.uk/

Spencer Harkins: https://www.linkedin.com/in/spencerharkins/

Original Second Nature x Spencer pod: https://www.youtube.com/watch?v=vQVLRsmUqbs

Mali Noyes: https://www.instagram.com/malinoyes/

BPC - Brand, Product, Content:

Ex-officio Everyday Boxer: https://amzn.to/475dVMO

TNF Advanced Mountain Kit: https://www.thenorthface.com/en-us/collections/advanced-mountain-kit

Colin + Samir Podcast: https://www.youtube.com/watch?v=hbZbPHjE8NE

Mill Valley Pasta Company: https://millvalleypasta.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Yoon Kim and Kenji Haroutunian are leading the charge with Outdoor Media Summit, a gathering of industry professionals that continues to build momentum after nearly a decade. In this conversation, we dive into the history of the event - and more importantly, where it's headed. They are launching something new at this year's event, and we've got the exclusive on that announcement.

Show Notes:

Outdoor Media Summit: https://outdoormediasummit.com/

Yoon Kim: https://www.linkedin.com/in/yoon-kim-5027b214/

Kenji Haroutunian: https://www.kenjiconsults.com/

Colin + Samir Episode: https://www.youtube.com/watch?v=hbZbPHjE8NE

Erica Zazo: https://www.linkedin.com/in/ericazazo/

Outdoor ECom: https://outdoorecom.com/

Startup Junkie: https://startupjunkie.org/

Global Cycling Accelerator: https://cyclingaccelerator.com/

Stephen Regenold - Founder of Gear Junkie: https://www.instagram.com/stephenregenold/?hl=en

NPS: https://en.wikipedia.org/wiki/Net_promoter_score

BPC - Brand, Product, Content:

Livsn T-shirts: https://www.livsndesigns.com/products/pack-shirt

Yoshino Power Station: https://yoshinopower.com/products/b2000-solid-state-portable-power-station

FlyLow Homegrown (Book): https://flylowgear.com/collections/all/products/homegrown-the-flylow-story

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

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Georgia Grace Edwards created something to address a pain point for a huge portion of the outdoor community with the Gnara Go-Fly technology. Beyond that innovation, she's created a pathway for Gnara to collaborate extensively with other brands - while still continuing to innovate and develop products that demonstrate the viability and versatility of the design.

Show Notes:

Gnara: https://gnara.com/

I Fund Women: https://www.ifundwomen.com/

KRDG Law - Ian Gates: https://krdglaw.com/staff/ian-gates/

Livsn Collab: https://gnara.com/collections/gnaraproducts/products/womens-ecotrek-overalls

Burton Collab: https://gnara.com/collections/gnaraproducts/products/burton-bib-bundle

Boulder Pop-Up: https://gnara.com/pages/gnara-boulder-pop-up

WeFunder Campaign: https://wefunder.com/

E-mail Gnara: [email protected]

BPC - Brand, Product, Content:

American Symphony: https://www.netflix.com/title/81728930

Book of Alchemy: https://amzn.to/48Jmr6z

Link In Bio (Newsletter): https://www.milkkarten.net/

Matt Trappe x Skratch: https://www.youtube.com/watch?v=MIgXD--K0hI

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Breakfast Club is a massive phenomenon coming out of Austin, Texas. They host group rides of over 800 riders on a monthly basis, dwarfing any other group ride. Beyond the organization of monthly rides, they also maintain an annual membership, an app, and brand partnerships to support the cause - which is necessary when you're providing amenities like police escorts on road rides. In this conversation with Grant Rogers and Jordie Ammons, we learn more about the origins, the experience, and where we might see Breakfast Club heading in the future.

Show Notes:

Breakfast Club: https://breakfastclubatx.com/

Grant Rogers: https://www.instagram.com/grantrogers/

Jordie Ammons: https://www.instagram.com/jordieammons/

Breakfast Club Instagram: https://www.instagram.com/breakfastclubatx

Tour Das Hügal: https://dashugel.bike/

Case Of The Mondays: https://www.caseofthemondays.cc/

BPC - Brand, Product, Content:

Maurten: https://www.maurten.com/

Vada: https://vadajewelry.com/

Richard Sachs - Arrange Disorder: https://richardsachs.com/product/arrange-disorder-volume-1/

Power Trip: https://powertripworldwide.com/collections/releases/products/issue-1-play

Fever: https://www.maghalierochette.com/store/fever-stories-and-learnings-from-a-career-in-cyclocross

Yuri Hauswald: Horizons Ajo: https://www.youtube.com/watch?v=mL9cYkc1Xhw

Yuri Hauswald on Second Nature: https://www.youtube.com/watch?v=7XRT5vUvvs4

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

On today's podcast, we explore the origin story of East Peak, created by Paulius Dragunas. East Peak recently had a huge moment in the world of trail running, when an icon used their ice bandana to great effect at Western States. In this conversation, we dig into all efforts that led up to that breakthrough - as well as the future of East Peak.

East Peak: https://www.runeastpeak.com/

Paulius Dragunas: https://www.linkedin.com/in/pdragunas/

SF Running Company: https://www.sfrunco.com/

Western States - Kilian (Blog): https://www.runeastpeak.com/blogs/news/western-states-2025-100-2-miles-99-degrees-and-1000-reasons-we-love-this-sport

The Story Behind The Ice Bandana: https://www.runeastpeak.com/blogs/news/the-story-behind-the-ice-bandana

Aaron Kubala: https://www.instagram.com/aaronkubala/

BPC - Brand, Product, Content:

On Running - Trail: https://www.on.com/en-us/shop/shoes/trail-running

Insta360 GO Ultra: https://store.insta360.com/consumer?utm_term=INRV8SK

Stillness Is The Key (Book): https://amzn.to/4pshepw

Tom Evans at UTMB: https://www.instagram.com/reel/DN-jw3NDHMm/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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Subscribe to our newsletter: https://www.secondnature.media

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Jonathan Levitt is back on Second Nature for his second appearance, this time to dive deep into the world of partnerships. We almost titled this episode "You're Probably Doing Affiliate Marketing The Wrong Way" because Jonathan dropped an incredible amount of knowledge about best practices for structuring, onboarding and executing partnerships. His first podcast appearance is the most referenced conversation in our library, and we think this episode is going to be right up there.

Show Notes:

Why Most Affiliate Programs Stall: https://substack.com/home/post/p-170877180

For The Long Run Podcast: https://forthelong.run/

Long Run Labs: https://longrunlabs.substack.com/

Sponsorable: https://sponsorable.com/

Emily Holland: https://www.linkedin.com/in/emilylholland/

Superfiliate: https://www.superfiliate.com/

Shox (Jonathan's link): https://shokz.com/?utm_source=FTLR

Skratch (Jonathan's link): http://skratchlabs.com/ftlrpod

Ketone IQ (Jonathan's link): http://ketone.com/FTLR

Tifosi (Jonathan's link): https://tifosiopticsinc.pxf.io/4GWNnM

Eternal: https://eternal.co/

Wild Poppy Consulting: https://www.wildpoppycreativeco.com/

BPC - Brand, Product, Content:

PACT: https://pactoutdoors.com/

Road To The Trials (podcast): https://podcasts.apple.com/us/podcast/road-to-the-trials/id1468827005

Ozlo Sleep Buds: https://ozlosleep.com/products/sleepbuds

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Greg WIlliams joins the podcast this week to share his experience and perspective after working more than twenty years in the outdoor industry. Now President of Backbone Media, he's been able to see the growth of the industry, as well as support the careers of many of the people in it - both current employees as well as those who got their start at Backbone. With the long view of the highs and lows of the industry, Greg has plenty to share in this discussion, both where we've been - and what the future may hold.

Show Notes:

Greg Williams: https://www.linkedin.com/in/greg-williams-3ab5958/

Backbone Media: https://www.backbone.media/

Philadelphia Rock Gym: https://philarockgym.com/

Climbing Magazine: https://www.climbing.com/

Enormocast (Climbing Podcast): https://enormocast.com/

YETI - Camino Bag: https://www.yeti.com/bags/tote-bags/camino-35.html

Penn Newhard: https://www.linkedin.com/in/penn-newhard-b363755/

Nate Simmons: https://www.linkedin.com/in/nate-simmons-21a5846/

Range (Book): https://amzn.to/4g7bddD

Andy Ralston Article on Backbone's Blog: https://www.backbone.media/insights/why-leading-brands-come-to-backbone-for-marketing

BPC - Brand, Product, Content:

Rucking - 5.11: https://www.511tactical.com/

Hyperwear Weighted Vest: https://amzn.to/4mPaD74

Hard MTB League: https://www.hardmtbleague.com/

The Knowledge Podcast - Ryan Petersen: https://podcasts.apple.com/us/podcast/ryan-petersen-how-to-build-a-global-logistics-engine/id990149481?i=1000720673515

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

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Jeremy Dunn has forged his own path through the industry, working for storied brands like Rapha, Specialized and Smith Optics - but he's also created magazines and launched and built brands as an entrepreneur in the industry. In our conversation, we cover the lessons learned from both sides of his experience over the course of his career.

Show Notes:

Jeremy Dunn: https://www.linkedin.com/in/jeremyddunn/

Rapha: https://www.rapha.cc/

Rouleur Magazine: https://www.rouleur.cc/

Slate Olson: https://www.linkedin.com/in/slate-olson-bb21171/

Chris Froome: https://www.instagram.com/chrisfroome/

Smith Optics: https://www.smithoptics.com/

The Athletic: https://www.theathleticcommunity.com/

Julie Krasniak: https://www.linkedin.com/in/juliekrasniak/

Tracksmith: https://www.tracksmith.com/

Bandit: https://banditrunning.com/

Pas Normal: https://pasnormalstudios.com/

BPC - Brand, Product, Content:

Vollebak: https://vollebak.com/

Pelotan: https://pelotan.cc/

Rapha Films "Gravity": https://www.youtube.com/watch?v=FXjQZcc_D8E

Outdoor Brand Camp: https://www.outdoorbrandcamp.com

John John Florence x Rich Roll: https://www.richroll.com/podcast/john-john-florence-921/

How Long Gone Podcast: https://howlonggone.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

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