In this episode of the Woodpreneur Podcast, host Jennifer Alger speaks with Daniel West of Big Ass Slabs about his journey in the woodworking industry. Daniel shares his background in timber framing, the transition to focusing on live edge slabs, and the challenges he faces in marketing and customer engagement. He emphasizes the importance of storytelling in his business and the need for diversification in uncertain economic times. The conversation also touches on unique projects, customer relationships, and strategies for future growth.

Takeaways

• Daniel West transitioned from timber framing to live edge slabs, demonstrating the importance of business evolution.
• Diversification in services has been crucial for sustaining his business through economic fluctuations.
• Marketing remains his biggest challenge, with word of mouth being his most effective tool.
• Storytelling and emotional connections with the wood help Daniel engage customers and differentiate his products.
• Local economy support and personal customer relationships are foundational to his business model.

Chapters

00:00 Introduction and Background of Daniel West

02:54 Transitioning from Timber Framing to Slabs

05:59 Current Business Landscape and Market Trends

09:02 Marketing Challenges and Strategies

11:58 Customer Engagement and Personal Branding

15:04 Unique Projects and Customer Stories

18:01 Future Challenges and Business Growth

20:59 Final Thoughts and Contact Information

The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger 

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You can connect with Daniel at:

https://www.bigassslabs.ca/

https://www.facebook.com/bigassslabs

https://www.instagram.com/bigassslabs/