In this special live episode recorded in front of an audience at OFFF Barcelona 2026, Radim sits down with PJ Richardson — ECD and co-founder of Laundry, a motion design studio based in LA and San Francisco — to pull back the curtain on one of the most ambitious creative projects of the festival: the OFFF 2026 opening titles, the nine-and-a-half-minute projection mapping piece that lit up an entire building and stopped the crowd in their tracks. 

PJ Richardson takes us inside the full arc of that creative journey — from the initial spark of ambition, through the chaos of experimentation, to the emotional moment of standing outside watching it play with his friends and peers.

This conversation is about far more than motion design. It's about daring to ask, the courage to collaborate, the willingness to sit with discomfort, and the decision — every single day — to challenge the status quo with joy.

Takeaways:

• Asking is its own creative act — PJ emailed Pep for three consecutive years before the timing aligned. Persistence without pressure eventually becomes a possibility.
• Say yes, then figure it out — Laundry's working philosophy of committing first and problem-solving second is what makes ambitious work happen at all.
• The process is the art — PJ's conceptual framework for the titles treated the journey of creativity itself as the subject matter, not just the output.
• Failure is the raw material — every experiment that didn't work became the foundation for the one that did. A thousand failed attempts led to one defining idea.
• Collaboration is a cheat code — bringing in friends like Alex Liou, Alejandro R. Meija, and Josh Pierce wasn't a compromise; it was the creative multiplier that made the whole thing possible.
• Challenge the status quo with joy — PJ's guiding theme for the titles, and for his creative life: the hard work is worth doing, but the intention to enjoy it matters deeply.
• Community is the celebration — the moment the piece felt truly finished wasn't in the edit suite. It was standing outside in Barcelona with peers, watching it on the building together. .

Daring Creativity. Podcast with Radim Malinic

daringcreativity.com |  [email protected]

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

A short bonus episode showcasing a few standout moments from this week's guest interview with Dora Drimalas from Hybrid Design ~

Daring Creativity. Podcast with Radim Malinic

daringcreativity.com |  [email protected]

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

Dora Drimalas, co-founder of San Francisco design studio Hybrid, joins Radim to explore what it really means to build a creative practice grounded in genuine, unfiltered curiosity. ~ 

Over 24 years, Hybrid has refused to specialise — working instead across branding, campaigns, books, and environments for clients from Nike to Lego — and Dora explains why that deliberate refusal to narrow down has been the studio's greatest creative strength. 

From their formative years at Nike, where fearlessness was the culture, to the making of their debut monograph Curiosity in All Things — a 650-page love letter to design, process, and inspiration — this is a conversation about building the conditions for great work, asking bigger questions, and creating without fear.

Takeaways

• Specialising might be better for business, but diversifying is better for creativity — and Hybrid chose creativity every time
• Fertile conditions for good work require a mix of personalities, backgrounds, disciplines, and points of view — creative biodiversity is non-negotiable
• Clients often lock down possibilities before the conversation has even started — a great creative's job is to reopen them
• The Nike years were grad school for design: fearlessness, cross-medium storytelling, and throwing people into projects they weren't yet qualified for
• Being on the outside as an agency lets you cross-pollinate ideas across industries — that is an advantage in-house work can never fully replicate
• A monograph is not just a portfolio — it's a record of thinking, process, relationships, and the inspiration that makes the work possible
• You can make beautiful work on small budgets; it costs exactly the same to print ugly as it does to print beautiful
• Stepping back as a leader — and letting others grow into their roles — is its own form of creative satisfaction

Daring Creativity. Podcast with Radim Malinic

daringcreativity.com |  [email protected]

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

A short bonus episode showcasing a few standout moments from this week's guest interview with Pablo Juncadella from Mucho ~

Daring Creativity. Podcast with Radim Malinic

daringcreativity.com |  [email protected]

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

Pablo Juncadella is co-founder and partner at Mucho, the Barcelona-based branding and identity studio approaching its 25th year. In this conversation, Pablo traces a career built on unlikely advantages — dyslexia, collective thinking, and an editorial background that taught him to treat brands as stories told in headlines. ~

From working on El País at 22 through Pentagram London, to becoming creative director of The Observer at 25, to building a studio with offices across Europe and the US, his path has been one of constant curiosity, deliberate humility, and a refusal to lower the standard of what design can do.

Takeaways:

• Creativity is not visualisation — it's the ability to see from a different perspective and bring others there
• Dyslexia, and conditions like it, place you naturally outside the majority — that position is the seed of creative advantage
• Ideas are preludes, not destinations — falling too in love with one prevents the better version from arriving
• The best early careers involve challenges larger than your current capability — that gap is exactly where you grow
• Collective intelligence outlasts individual ambition; a studio with its own identity can evolve beyond any one person's needs or energy
• Client satisfaction is a baseline, not a ceiling — the real job is to hold higher standards than anyone asked for
• Frustration is not a sign of failure — it's the engine that keeps the standard from quietly dropping
• Visual language is the most universal language; use it to bridge cultures, industries, and disciplines
• Design builds on what came before — your job is to contribute to the wheel, not just spin it
• Longevity comes from curiosity, adaptability, and the willingness to learn from the person sitting across the table

Daring Creativity. Podcast with Radim Malinic

daringcreativity.com |  [email protected]

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

A short bonus episode showcasing a few standout moments from this week's guest interview with Caroline Hobkinson ~

Daring Creativity. Podcast with Radim Malinic

daringcreativity.com |  [email protected]

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

Caroline Hopkinson is a food artist and food anthropologist whose work sits at the collision of neuroscience, performance, ritual and sensory design. In this conversation she reframes everything we think we know about eating — not as sustenance or even pleasure, but as our most intimate, politically charged and deeply human act. 

From the communion of a morning coffee order to immersive dining experiences in Berlin and Paris, Caroline reveals why food is the one domain where algorithms have no jurisdiction.

• Food is our most intimate ritual — more so than sex, because what we eat literally becomes us and can be read in our bodies months later
• In a world of algorithmic content, food remains the last bastion of radical agency — the one thing we can fully control and consciously choose
• Children have more taste buds than adults, which is why they reject certain flavours — it's sensitivity, not fussiness, and it diminishes as we age
• Bitterness in flavour signals evolutionary danger, but those who override it tend to be risk takers and thrill seekers — your taste palette reveals your personality archetype
• Sound is the fastest sense — high frequencies amplify sweetness, low frequencies bring out bitterness, and a designed soundscape can transform the experience of a meal entirely
• The meals we prepare are the punctuation of our lives; every celebration, transition and gathering is anchored by food, making it the definitive marker of intentionality
• Surrender is not giving up control — it requires trust, and when onboarded properly, it allows people to move beyond hyperactive choice into genuinely transformative experience
• Capturing a memory and creating one are fundamentally different acts — the most powerful dining moments resist documentation and live only in the body
• Intermittent fasting and mindful eating aren't new trends — they mirror ancient religious cycles of feast and fast that humanity followed for millennia
• Food is the last domain untouched by VR, AI or the metaverse — its irreducible physical reality makes communal dining more valuable and culturally significant than ever

Daring Creativity. Podcast with Radim Malinic

daringcreativity.com |  [email protected]

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

A short bonus episode showcasing a few standout moments from this week's guest interview with Sam Mensah-Bonsu ~

Daring Creativity. Podcast with Radim Malinic

daringcreativity.com |  [email protected]

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

Sam Mensah Bonsu is a Creative Director and Experience Designer at Microsoft, part of a small team shaping how millions of people interact with AI through Copilot. ~

From tracing Dragon Ball Z printouts borrowed from his brother's college library, to creating a candy typeface that went viral in 2013, to landing at AKQA on the Nike Football account and later advising C-suite executives at McKinsey. 

Sam's career has been a masterclass in following curiosity with full commitment. He founded Youth Worldwide to mentor underrepresented emerging talent and champion design education at a time when it was being defunded from schools. Now at the forefront of AI experience design, Sam reflects on what it means to make things that not only look good but genuinely change lives.

Takeaways:

• Creativity is a give-and-take system — inspiration received must become inspiration returned
• The entry point defines who gets in; lowering barriers is itself a form of creative leadership
• Speaking multiple creative languages — design, strategy, business — builds longevity and lasting influence
• Going to McKinsey wasn't selling out; it was learning to communicate value and impact at the highest level
• Youth Worldwide was built to mentor underrepresented talent and make design education feel possible
• AI doesn't replace creativity — it eliminates the gap between thinking and making
• The most powerful shift AI offers creatives is the freedom to think bigger, not just work faster
• Being at the forefront of change requires constant adaptation and the courage to occupy unfamiliar rooms
• Your power lies not in fitting in, but in standing out purposefully and communicating value on your own terms
• One poster influences thousands; one great AI experience has the potential to shape billions

Daring Creativity. Podcast with Radim Malinic

daringcreativity.com |  [email protected]

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)

A short bonus episode showcasing a few standout moments from this week's guest interview with Danielle Weber ~

Daring Creativity. Podcast with Radim Malinic

daringcreativity.com |  [email protected]

Books by Radim Malinic Paperback and Kindle > https://amzn.to/4biTwFc
Free audiobook (with Audible trial) > https://geni.us/free-audiobook
Book bundles  https://novemberuniverse.co.uk

Lux Coffee Co. https://luxcoffee.co.uk/  (Use: PODCAST for 15% off)
November Universe https://novemberuniverse.co.uk (Use: PODCAST for 10% off)