What happens when you hand off your Power BI output to ChatGPT and ask it to make sense of your world? You might be surprised. This week, Rob shares a deeply personal use case. One that ties together two major themes we've been exploring:

1. Gen AI is reshaping the way we think about dashboards.
2. To get real value out of AI, you need more than just data. You need metadata.

And yes, that kind of metadata—the kind you create in Power BI when you translate raw data into something meaningful.

Along the way, we revisit the old guard of data warehousing. The mighty (and now dusty?) ETL priesthood. And we uncover a delicious little irony about how the future of data looks a lot like its past, just with better tools and smarter questions.

The big twist? We're all ETL now. But the "T" might not mean what you think it does anymore.

Listen now to find out how a few rows of carefully modeled data, a table visual, and one really good AI assistant changed the game. For Rob and, just possibly, for all of us.

Also in this episode: Blind Melon – Change (YouTube)

The Data Warehouse Toolkit

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