Data driven business strategy with Cary Weston. Learn about blending agency insights and impactful results of data driven business strategy.

Data driven business strategy is something that you need to utilize to stay ahead of the competition. Join us in today’s episode for this insightful discussion with today’s guest, Cary Weston. 

Cary Weston is President and Chief Marketing Officer at Sutherland Weston. Cary is the person that will cut through the trendy business-speak and help define what the real goal is. A fan of function over form, his charge is to ensure that creativity doesn’t mask the need and that the work is focused on results.

Too honest at times, he believes the world could benefit from some more ‘old-fashioned’ and less ‘bright and shiny.’ When it comes to clients, his approach to using data driven business strategy gave them a much-needed boost to get ahead of the game.

Cary is active on several community boards and causes, including volunteering as a board member for little league and coaching youth basketball and football.

He was a founding member and the initial Chair of Fusion: Bangor, an organization developed to connect and inspire young professionals to become active and engaged in their community. He has served as a multi-term city councilor, is a former Mayor of his hometown Bangor, and founded the Mayor’s Coalition in Maine.

What you will learn in this episode is about data driven business strategy:

• How Cary’s nontraditional professional path began
• What Cary learned the first time he walked into an agency
• Why Cary’s new perspective led him to use research as cornerstone content
• Why the fear of failing doesn’t stop Cary’s drive
• The impact of Cary’s research on business development processes and personal relationships
• Ways Cary is continuing to help solve client’s problems using a data driven business strategy

Resources:

• Watch this video on how data driven business strategy has increased sales
• Website: https://sutherlandweston.com/
• LinkedIn: https://www.linkedin.com/in/caryweston/
• Facebook: https://www.facebook.com/SutherlandWestonInc/
• Twitter: https://twitter.com/swmc_inc
• Read about data driven business strategy and its impact on small business owners