Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions

Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. In the face of dynamic changes in the marketing landscape, it is imperative for marketers, technology providers, and data companies to work together. By harnessing the interconnected potential of various technologies and data, our collective success lies in driving more value and thriving as a cohesive ecosystem. Today, Kristina discusses using data to boost ROI on ad tech investments.

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• Kristina Prokop: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Kristina Prokop, CEO and Co-Founder of Eyeota, explores the potential changes on the horizon for collecting audience data. The audience data landscape is about to undergo significant changes as the availability of identifiers to understand audiences becomes increasingly restricted. To tackle these changes, innovative approaches will be required to adapt to evolving data collection and utilization practices. Today, Kristina discusses how the audience data landscape is about to change.

Connect With: 

• Kristina Prokop: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Cameron Turner, VP of Data Science at Kin + Carta, explores AI’s limitations and challenges in business applications. Amid the excitement and promise of AI, there are significant challenges and complexities that organizations must navigate to build effective AI data platforms. It’s easy for companies to get swept up in the hype of AI without first identifying opportunities that exist with their data. Today, Cameron discusses the challenges of creating an AI data platform.

Connect With: 

• Cameron Turner: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Cameron Turner, VP of Data Science at Kin + Carta, explores AI’s limitations and challenges in business applications. Incorporating tools like ChatGPT into business operations can enhance efficiency, streamline tasks, and provide quick access to information. However, in order to unlock the full value of AI models, businesses must build the right culture around data governance. Today, Cameron discusses why ChatGPT can't solve business problems.

Connect With: 

• Cameron Turner: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Maria Laws, Director of Learning Experience Design at Ahura AI Inc., explores the future of learning and development in the AI era. With generative AI's continuous evolution, there is an increasing need for individuals to expand their skill sets proactively. Ahura AI has positioned itself as a lifelong learning partner, offering personalized guidance, insights, and tools to thrive in an era demanding adaptability and continuous skill development. Today, Maria discusses the future of learning and development in the era of AI.

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• Maria Laws: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Oji Udezue, Chief Product Officer, and David Okuniev, Co-Founder and Head of R&D at Typeform, explore data-driven product development. Building successful products is a delicate balance between inspiration and data-driven decisions. You need inspiration to come up with the initial idea, but you must also remain customer-focused and data-driven to refine and validate that idea. Today, Oji and David discuss building data-informed products.

Connect With: 

• David Okuniev: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Jonathan Parks, Founder and Executive Producer at ALIBI Music, talks about how to use data to improve your content management strategies. Data management ensures that valuable assets are well-organized, easily searchable, and accessible when needed. For that reason, companies like ALIBI Music leverage data management to help their clients navigate its vast database and find the music assets they need for their production projects faster. Today, Jonathan discusses why data management is the unsung hero of creative businesses.

Connect With: 

• Jonathan Parks: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Jonathan Parks, Founder and Executive Producer at ALIBI Music, talks about how to use data to improve your content management strategies. Data serves as the backbone of creating truly captivating and accessible music libraries. By incorporating a rich array of data, ALIBI ensures that artists and content creators can effortlessly navigate their vast collection and discover the tracks that align perfectly with their creative vision. Today, Jonathan discusses data's role in creating searchable music libraries.

Connect With: 

• Jonathan Parks: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Enterprise Account Executive at Salesforce, Mrinal Daryani, is back today with Dominic Bohan to discuss how psychology, consulting, & sales impacts data storytelling. Salesforce, headquartered in San Francisco, California, provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

Connect With: 

• Mrinal Daryani: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter

Enterprise Account Executive at Salesforce, Mrinal Daryani, joins Dominic Bohan to discuss why data storytelling is safe from automation. Salesforce, headquartered in San Francisco, California, provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

Connect With: 

• Mrinal Daryani: Website // LinkedIn
• Data Driven Podcast: Email // LinkedIn // Twitter
• Dominic Bohan: Website // LinkedIn //  Twitter