Data-Driven Sleep: Sari Deckelbaum on the Future of eCommerce

eCommerce has moved past the era of growth at all costs. Today, the focus is on disciplined performance and how digital experiences translate into physical trust.

In this episode of Global Retail Leaders, Marie Schwartz sits down with Sari Deckelbaum, SVP of eCommerce at Sleep Country Canada.

As a preview to eTail Toronto 2026, they discuss how a "slow and steady" digital approach allowed a major Canadian retailer to pivot through a pandemic and lead in the AI era.

INSIDE THE CONVERSATION:

- Data as a Priority: Why every decision in 2026 must be rooted in what the analytics say, not just gut feeling.

- The Human-AI Hybrid: How Sleep Country uses Google’s retail search for discovery while infusing live sleep experts into the digital journey.

- Seamless Integration: Practical ways to break internal silos so the move from mobile to store is effortless for the shopper.

- Leadership Resilience: Building empowered teams that thrive in a "best idea wins" culture.

Innovation is not just about what is new. It is about what truly works for the customer.