Data I/O (NASDAQ: DAIO): Device Programming and Security Provisioning for Manufactured Products

My guest on the show today is Anthony Ambrose, President & CEO of Data I/O (NASDAQ: DAIO). Data I/O is a global provider of advanced data and security deployment solutions. You hear that description, and one thinks, ”ok, I can wrap my head around that”, but then when you ask the question after, ”ok, well what does that mean?”, that’s when the fun part of being a hightech MicroCap comes into play. Now, what do I mean when I say that - well, not every MicroCap story is as simple as a consumer goods story or some SaaS platform - that is both what provides opportunity and, conversely, barriers to entry if something sounds too complicated. 

In the case of Data I/O, they are somewhere in the middle, but I say all of this because we spend the first part of the interview working through the best way to understand their business for the every day, non-hightech investor.

Today’s episode is sponsored by: Socialsuite

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