This episode covers definition of digital marketing words. Words that begin with "C" Some of the words covered are Call To Action (CTA), CAN-SPAM Act, Cart abandonment, Marketing channel, Chat bots, Churn, Click Through Rate (CTR), Click To Conversation (CTC), Clickbait, Cost of Goods Sold (COGS), Cohort, Cohort analysis/testing, Community management, social media manager, Consistency, Consumer, Content marketing, Marketing Conversion, Conversion path, Conversion pixel, Facebook pixel, google analytics/tracking ID, Copy, Cost margin or gross margin, Cost per click (CPC), Cost Per Lead (CPL), Cost Per Mille (CPM), Conversion Rate, Crawlers or spiders, Custom audiences, Customer acquisition cost (CAC), Customer journey, Customer lifetime value, Customer relationship management (CRM), Customer segmentation, Crowdsourcing, Customer co-creation