What is Above the Fold (ATF)? Above the fold Refers to where an ad is placed on a web page. Placement above the fold means the visitor can see the ad in a browser without having to scroll. Above the fold can refer to how your landing page for lead capture or how your ad appears on your browser.

If users have to scroll down to view all your landing page or ad, then your landing page or ad is NOT above the fold. But if all your landing page or ad fits on the browser screen especially in mobile devices without your users having to scroll down, then your lead generation landing page or Ad IS above the fold.

What is A/B testing, what is split testing? Good and Bad Example of A/B Testing and Split Testing

A/B testing also known as split testing is when you compare two versions of a web page to see which one has the higher conversion rate. The one with the higher conversion rate is the winner. Usually, marketers compare landing pages.

In order to answer the question what is digital marketing, we first have to answer the question "what is the definition of marketing"

There is no one size fits all definition of marketing, but we can look at a few definitions of marketing which will give us the background to define digital marketing

Digital marketing is marketing activities executed through the use of online environment. These online platforms include:

- Website

- Search Engine Optimization (SEO)

- Content Marketing

- Social Media Marketing

- Pay-Per-Click (PPC)

- Affiliate Marketing

- Native Advertising

- Email Marketing

- Online Public Relations (PR)

- Inbound marketing

- Outbound marketing

- App/Mobile Marketing

Lets dive deep and explore each area of digital marketing in detail.

- Inbound vs Outbound marketing

- With inbound marketing

• your ideal customers find you and your products.

• They know, like, and trust you before buying from you.

• You are able to build credibility and long lasting relationships with customers.

• Results might be slower, but anything that is great takes time to build.

• Inbound marketing is usually more cost effective than outbound marketing

- With outbound marketing

• the results might be faster, but it is significantly less effective than inbound marketing.

• You might attract the wrong customers which means your customers won’t be happy.

• People might buy from you, but they don’t know, like, or trust you.

• You potentially do not have any relationships with your customer which means they may not buy from you over and over again.

How B2C Uses Digital Marketing

If your company is business-to-consumer (B2C), depending on the price point of your products, it's likely that the goal of your digital marketing efforts is to attract people to your website and have them become customers without ever needing to speak to a salesperson.

How Business-to-business (B2B) Uses Digital Marketing

• If your company is business-to-business (B2B), your digital marketing efforts are likely to be centered around online lead generation, with the end goal being for someone to speak to a salesperson.

For that reason, the role of your marketing strategy is to attract and convert the highest quality leads for your salespeople via your website and supporting digital channels.

•Beyond your website, you'll probably choose to focus your efforts on business-focused channels like LinkedIn where your demographic is spending their time online.

Benefits of Digital Marketing

• Digital marketing allows marketers to see accurate results in real time. You can measure the ROI of any aspect of your marketing efforts

• Examples include

• Website traffic

• Lead generation.

• Content performance

• Effective ad budgeting

• And I will explain a few of these examples below

This episode covers definition of digital marketing words. Words that begin with "F" Some of the words covered are Facebook, Facebook ads, First click attribution, Marketing Format, Marketing Framework, Marketing Frequency, Marketing Frequency capping, Marketing Funnel, Funnel hacking.

This episode covers definition of digital marketing words. Words that begin with "E" Some of the words covered are Earned content/media, Email Attempted, Email Bounced, Email click-through rate, Email clicked, Email complained, Email conversion rate, Email delivered, Email marketing, Email open rate, Email unsubscribed, End action rate, Marketing Engagement, Marketing Entrances, Email Service Provider (ESP), Marketing Exit % , External website links

This episode covers definition of digital marketing words. Words that begin with "D" Some of the words covered are Data aggregators, Marketing Delivery, Demographics, Digital marketing funnel, Traditional Marketing funnel, Direct response ads, Display advertising, Marketing Distribution, Domain, Domain authority, Demand Side Platform (DSP), Digital authenticity, Digital marketing, Doppelgänger brand image