<p>EDO CEO Kevin Krim talks about the need for TV ad systems that can self-optimize in the way that Google and Facebook have done. "Nielsen ratings are not directly in the control of the broadcaster, and you certainly can’t optimize a campaign on the post facto rating number which can vary quite a bit." </p>

EDO CEO Kevin Krim talks about the need for TV ad systems that can self-optimize in the way that Google and Facebook have done. "Nielsen ratings are not directly in the control of the broadcaster, and you certainly can’t optimize a campaign on the post facto rating number which can vary quite a bit."

<p>EDO CEO Kevin Krim talks about the need for TV ad systems that can self-optimize in the way that Google and Facebook have done. "Nielsen ratings are not directly in the control of the broadcaster, and you certainly can’t optimize a campaign on the post facto rating number which can vary quite a bit."&nbsp;</p>

Data Science Meets TV Advertising

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Data Science Meets TV Advertising

Data Science Meets TV Advertising

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