In this episode we speak with Janelle Shinners, Business Strategy Director at Ikon Communications. We unpack the vital role of audience insights within the media sales process; outline the difference between data, observations and true insight; and also discuss how a quality insight can assist a media salesperson to formulate and validate a solution. Finally, Janelle provides suggestions for instantly applicable techniques that can support the generation of better insights; even with scarce resources.

Recorded by Stevie-Leigh Batiste at SoundsLikeButter

Edited, Hosted and produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore