In this episode, I sat down with Jen Ray and Jason Forrest—the married duo behind Data Vandals—to talk about their remarkable approach to bringing data visualization off the screen and into the physical world. What started as a pandemic-era poster campaign in New York City evolved into street theater, interactive gallery installations, and a Piaggio Ape three-wheeler touring London with opinion surveys. We talked about how they use isotypes, stickers, and hand-painted signs to spark real conversations between strangers about everything from gun violence to foxes to billionaires. We also got into their recent workshops in the Netherlands and Budapest, and their stunning new installation at Los Angeles Union Station about the city’s native wildlife. If you’ve ever wondered whether people will actually stop and engage with data—even on a cold March day in the East Village—this episode will convince you they will.

Keywords: data visualization, data vandals, Jen Ray, Jason Forrest, physical data visualization, data art, community engagement, isotype, street data, data physicalization, data communication, PolicyViz podcast, data storytelling, interactive data, data literacy, public data, data journalism, data design

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