Sonal’s background 
How the idea for Zingg came about  
What Zingg is  
The difference between entity resolution and identity resolution  
How duplicate detection relates to entity resolution  
How Sonal decided to start working on Zingg  
How Zingg works  
What Zingg runs on  
Switching from consultancy to working on a new open source solution  
Why Zingg is open source  
Open source licensing  
Working on Zingg initially vs now  
Zingg’s current and future team  
Sonal’s biggest current challenge  
Avoiding problems with entity/identity resolution through database design  
Identity resolution vs basic joins, data fusions, and fuzzy joins  
Deterministic matching vs probabilistic machine learning  
Identity and entity resolution applications for fraud detection  
Graph algorithms vs classic ML in entity resolution  
Identity resolution success stories  
What Sonal would do differently given the chance to start over with Zingg  
Advice for those seeking to realize their own solution to a data problem  
Reading suggestion from Sonal  
Conclusion  
Open-Source Spotlight demo "Zingg":https://www.youtube.com/watch?v=zOabyZxN9b0  
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs book: https://www.amazon.com/Creative-Selection-Inside-Apples-Process/dp/1250194466ML Zoomcamp: https://github.com/alexeygrigorev/mlbookcamp-code/tree/master/course-zoomcamp
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