Matt Report

Dave Foy's switch to Webflow


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As designers or developers — even product makers — when WordPress is your hammer, everything looks like a nail.

WordPress is certainly in an inflection point. Where as the software is evolving, read: gutenberg + fullsite editing, the community of users grapple with what WordPress really is.

I feel like that’s a statement which has lingered in the air for a few years now. When you unlock it’s power of custom post types and fields with a dash of REST API magic, the CMS can become a neural network for your data. Yet with an interface that I struggle to drag a single block into the 3 column of my page layout.

Today’s guest has mastered the teachings of WordPress, specifically with Elementor for his students over the last few years but that usability struggle I mentioned earlier? Yeah…that’s caused him to pivot his teachings to a hosted platform you may have heard of before on the show before — Webflow.

Welcome today’s guest Dave Foye, as he unpacks the challenges of not only learning a new CMS, but the challenges of designing a curriculum for new students seeking to become proficient in it.

Episode transcript

[00:00:00] Dave: switching tools is, is not for the faint-hearted, it’s quite an expensive process, isn’t it? In terms of well sunk cost in terms of what you’ve already.

[00:00:08] Put into the amount of time and energy that you’ve put into learning tools that you’ve previously used. I also had have still, a multiple six figure a year business teaching WordPress teaching, very specific tools, WordPress and elements are, that combination elements or page builder.

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[00:01:09] Check out their WooCommerce integration. They have a great way to watermark and protect your photo galleries. Check them out and thank them for sponsoring the show. It’s food, art gallery go-to food art gallery today. Start selling images with foo gallery and.

[00:01:27] As designers or developers, even product makers when WordPress is your hammer, everything looks like a nail. WordPress is certainly in an inflection point right now. Whereas the software is evolving Reed Gutenberg in full site, editing the community of users grapple with what WordPress really is. I feel like that’s a statement which has lingered in the air for a few years.

[00:01:50] When you unlock its power custom post types and fields with a dash of rest API magic, the CMS can become a neural network for your data yet with an interface that I struggle to drag and drop a single block into a third column of my page layout today’s guest has mastered the teachings of WordPress specifically with Elementor for his students over the last few years.

[00:02:12] But the usability struggle that I just met. Yeah, that’s caused him to pivot his teachings to a hosted platform. You may have heard of before on the show web. Welcome today’s guest Dave Foye, as he unpacks the challenges of not only learning a new CMS, but the challenges of devising a curriculum for new students seeking to become proficient in it.

[00:02:34] You’re listening to the Mer report, a podcast for the resilient digital business builder. If you’d like to support the show, please visit buy me a coffee.com/matt report. And buy me a digital coffee or joined the membership to jump into our private discord server with others. Chatting it up about the.

[00:02:48] And greatest in our crazy WordPress world, that’s buy me a coffee.com/maryport. And thanks to Fu plug-ins for supporting today’s show. Check out food gallery food art gallery for more. Okay. [00:03:00] Here’s my interview with Dave. 

[00:03:01] Dave: I had a lot of resistance, a lot of inner resistance to partly because, switching tools is, is not for the faint-hearted, it’s quite an expensive process, isn’t it? In terms of well sunk cost in terms of what you’ve already.

[00:03:15] Put into the amount of time and energy that you’ve put into learning tools that you’ve previously used. But I mean, I also had have still, but, I had at the time, like a multiple six figure a year business teaching WordPress teaching, very specific tools, WordPress and elements are, that combination elements or page builder.

[00:03:35] And so it, it really was kind of. It, it, it was, it was a real kind of crunch time for me for thinking that I have got to the point where I cannot use these tools anymore. I’m finding that I actually I’m finding that. I’ll talk about the details in a moment, but I can’t in all conscience recommend this particular combination of tools that I am well-known for and, very well paid for I can’t carry on.

[00:04:05] So, believe me, it was quite a, quite a risk. I think I remember one of my students say, and I’ve mentioned it’s something in, in the, in the little private Facebook group that I’ve got for one of my courses. And he just said career suicide. Nice. So,

[00:04:23] Matt: for thanks for the vote of confidence.

[00:04:25] Dave: Awesome. I mean, it, it probably had a point, you probably had a point 

[00:04:29] Matt: What was that? Oh, just real quick. What was that concern for you to say? You know what, I don’t feel like I can recommend these tools anymore. Was it more a, an ELA mentor thing? Was it more a WordPress thing? I mean, we’re in this chaotic times where it’s like, Gutenberg is still trying to get better full site editing’s coming in.

[00:04:48] You layer on the complexity of a piece of software that wants you to build a website a certain way? Are we just hitting a perfect storm here? Or was there something specific?

[00:04:57] Dave: Yeah, possibly. Yeah. Yeah. Cause I had got to the point where I started, well, I’ve, I’ve been using WordPress since 2007, something like that, so for my own personal projects and my own client projects, I’d use WordPress for, for a good long time. It was when I actually decided to teach online. I long story, I think we’ve covered this plenty of times before, but for 10 years I was actually a school teacher.

[00:05:23] I’m a, I am a qualified teacher, so I was a qualified teacher, teaching young children in the, in the UK. Like in the nineties and early two thousands. And I then got into web design and build up a great business, but it just decided that I just miss teaching so much. So for me, around 2016 ish, I decided I actually want to get back into teaching, but I want to teach the thing that I’ve been, I’ve been working with the web design tools that I’ll be working with for, for, for many years, what, what a perfect combination.

[00:05:54] So, I did a lot of research, long story, but I’d discovered elements or which...

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