“We’re beginning to see … a massive change in the way in which people buy mobility.”

Dave Pearson, Director, Transport Services at West Yorkshire Combined Authority, explains how public transport operates within a deregulated market and how ~80% of bus service in the UK runs on a commercial basis. Pearson also discusses the challenges facing rail within the UK, their multimodal, multi-operator ticketing scheme, and how the best way to move transit forward is through personalized experiences.