David Alcorn joins the History of Gear Series to talk about his introduction to design, the origin of The North Face logo, and the power of brand.

Keep up with David on his website.

https://www.zartists.com/artists/david-alcorn

For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.

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The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.

Learn more at https://opdd.usu.edu/