This week’s guest on Open Mic is David Hollinrake, president of Syngenta Seeds, LLC, and North American Regional Director. In this interview Hollinrake discusses the consolidation trend of both farmers and global agriculture and the technological advances which will enable farmers to sustainably produce more crops with fewer inputs. A number of studies suggest an even smaller universe of farmers will produce an even greater percentage of total food output. The paradigm shift suggests world class competition among companies to bring innovation to a shrinking customer base. Hollinrake identifies both the opportunities and challenges for companies and the customers they serve.