In this episode I'm revisiting the topic of being an effective advocate of evidence-based and Rational Policy. To do this properly one must understand the science of how to influence people. I've found in the past that countering anti-science opinion with ridicule, although very cathartic, is not helpful. I've learned that just spouting reams of evidence is not helpful for those who have already made up their minds. Although this might be sufficient for neutral parties it's not going to change minds in a polarized debate. My guest today is an expert on what it takes to change peoples' minds.

David McRaney is a journalist and lecturer fascinated with brains, minds, and culture. He created the blog, book, and ongoing podcast You Are Not So Smart, which he calls a "celebration of self delusion." His most recent book is How Minds Change, all about the science behind how and why people do and do not change their minds and the intricacies and nuances of persuasion. After finishing How Minds Change, he wrote, produced, and recorded a six-hour audio documentary exploring the history of the idea and the word – genius – which is the subject of his next book.

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